Вы находитесь на странице: 1из 48

Legal disclosure

This presentation contains “forward-looking” statements within the meaning of federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking
statements include all statements that are not historical facts and, in some cases, can be identified by terms such as “may,” “will,” “should,” “might,” “expects,” “plans,” “anticipates,”
“could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these words or other similar terms or expressions that
concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this presentation include, but are not limited to, statements concerning the timing, size, and
terms of the proposed offering; our future financial performance, including our ability to achieve and maintain profitability, our growth prospects and our long-term target model; our ability to
attract and retain customers; our ability to innovate and provide a superior customer experience; our ability to successfully expand in our existing markets and into new markets; and our
ability to effectively manage our growth and future expenses. We caution you that the foregoing list may not contain all of the forward-looking statements made in this communication.

Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from
any future results, performance or achievements expressed or implied by the forward-looking statements. You should not rely upon forward-looking statements as predictions of future
events. Forward-looking statements represent our management’s beliefs and assumptions only as of the date such statements are made. For further information regarding risks and
uncertainties associated with our business, you should read the prospectus in the registration statement on Form F-1 (File No. 333-207879), as amended, filed with the SEC, including the risk
factors set forth therein and the documents that we have filed as exhibits to the registration statement, of which the prospectus is a part, completely and with the understanding that our
actual future results may be materially different from what we expect, new risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties
that could have an impact on the forward-looking statements contained in this presentation. Except as required by law we assume no obligation to update these forward-looking statements
publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-IFRS financial measures as defined by the SEC rules. These non-IFRS financial measures are in addition to, and not as a substitute for or superior to
measures of financial performance prepared in accordance with IFRS. There are a number of limitations related to the use of these non-IFRS financial measures versus their nearest IFRS
equivalents. For example, other companies may calculate non-IFRS financial measures differently or may use other measures to evaluate their performance, all of which could reduce the
usefulness of our non-IFRS financial measures as tools for comparison. We have provided a reconciliation of those measures to the most directly comparable IFRS measures, which is
available in the appendix.

We have filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in the
registration statement and other documents we filed with the SEC for more complete information about the Company and this offering. A copy of the prospectus may be obtained from
Goldman, Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526, or email: prospectus-ny@ny.email.gs.com; and from Morgan
Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, NY 10014.

2
Offering summary
ISSUER Atlassian Corporation Plc

LISTING / TICKER Nasdaq / “TEAM”

SHARES OFFERED 20 million (100% primary)

OPTION TO PURCHASE
15% (100% secondary)
ADDITIONAL SHARES

FILING RANGE $16.50 to $18.50 per share

EXPECTED PRICING Week of December 7, 2015

USE OF PROCEEDS General corporate purposes

Goldman, Sachs & Co., Morgan Stanley & Co. LLC, Allen & Company LLC, UBS

BOOK RUNNERS
Securities LLC, Jefferies LLC

Canacord Genuity Inc., JMP Securities LLC, Raymond James & Associates Inc.,

CO-MANAGERS
William Blair & Company LLC
3
IN THE BEGINNING…

For teams, 

by teams

SCOTT FARQUHAR MIKE CANNON-BROOKES


CO-FOUNDER AND CEO CO-FOUNDER AND CEO

4
We believe behind every great 

human achievement, there is a team. 


Our mission is to unleash the potential
in every team.

5
Atlassian at a glance Revenue growth
(in USD millions)
$320M
$320

2002 1,395 $215


founded in Australia employees
$149

51,000+ 5M+
active customers monthly active users
FY13 FY14 FY15

$35B+ 10 Customer growth 51K+


market opportunity years of free cash flow

$1 $8 0 27K+

Cumulative 5 year customer institutional capital raised


spend

* As of 30 September, 2015 6
FY13 FY14 FY15 Q1’FY16
Investment highlights:

a unique company Versatile products targeting large
markets

High-velocity, disruptive business


PRODUCT model

Innovation+product culture

CULTURE Large customer base with


expansion opportunity

MODEL
Predictable growth and history of
profitability

7
Our starting point: teams driving software innovation

Player statistics & analytics Order pizza through web, UPS plans routes with 
 Nike is turning the shoe 

platform through NHL.com phone, watch, TV, voice. real-time traffic data into a connected platform

8
Success with software teams creates path to all teams

LAND
IT LEGAL

EXPAND

SOFTWARE SUPPORT FINANCE

MARKETING HR
All teams face increasing complexity

Distributed
 Information
 Speed of
 Multi-device



workforce overload change workflows

I sent that
to you
already

Is this thing
I think done? Huh?
Luanne is on
that

Which Who has


email? that file?
10
Atlassian delivers a system of engagement for teams

Tasks &

ORGANIZE
projects

Pages &

files

DISCUSS
Messages,

& calls

Requests 

& SLAs
COMPLETE

Code &

reviews

11
Product Video

12
We address very large …with broad expansion
existing markets… opportunities
$35B+ opportunity across markets 800M+ knowledge workers worldwide by 2016

800M+

knowledge workers (2016)

$9B
IT operations
$14B
Collaborative
Applications

100M+

technical team members (2013)
$12B
Developer and

19M

Project Management
Technologies*
software developers (2015)

* Includes Application Development and Project and Portfolio Management markets


13
Source: Gartner September 2015, IDC June 2015
Source: Forrester, Evans Data
We have achieved unique customer scale

Use of our products extends
 This results in a large and growing active
far beyond the 51k active customers population of active users

51K
324K

Customers

78K
“Starters” 5M+
Monthly Active Users

320K
Free organizations

* As of 30 September, 2015 14
Customers of all sizes in every industry

15
Cochlear

teams deliver
miracles.
Software teams reduced time spent reviewing code by
50%, improving efficiency and quality.

16
Autodesk

teams help their
customers design
the future.
Unified view of teamwork and progress across 4,000
users worldwide.

17
The Daily Telegraph
teams ship news to
the world.
Time for global IT to resolve issues dropped from nine to
three days. Ticket backlog decreased threefold.

18
The Atlassian way
“You have to be odd to be number one.” - Dr. Seuss

19
We invest in developing
THE ATLASSIAN WAY useful, easy to use

Our products, model and culture products that unleash


team potential

form a unique and interoperable


PRODUCT
system STRATEGY

COMPANY

We have a culture CULTURE
of transparency,
innovation, and
dedication to the
customer
BUSINESS
MODEL

We offer products at an
affordable price point
through a high-velocity
online model
20
as % of revenue
as % of revenue

R&D
S&M

n
ia
37%

x ss
Bo la
At
lic y
Re k da
ew or
N W
lly lly
Ra Ra
nk x
lu Bo
Sp
ne
to
rs ve
ne Ji
or
C
au
Innovation: at the center of our model

lik b le
Q Ta
sk
k
e es

21
nd nd
Ze Ze
lic
au Re
b le
Ta ew
N
ite nk
su lu
et Sp
N
ow ow
en en
ic ic
rv rv
Se Se
ite
ve su
Ji et
N
ay
kd lik
or Q
PRODUCT PHILOSOPHY

W
ds ds
in in
r w rw
la

Note: As of LTM June 2015, excludes stock based compensation.


la
So So
e
an on
19%
si r st
s ne
la
At or
C
PRODUCT PHILOSOPHY
Four main pillars of R&D investment

Great products,
 Ecosystem and Deployment flexibility, Model



rapid innovation marketplace enterprise innovation
High cadence of new $100M+ sales in past 3 years
Cloud + Server
70K+ daily visitors

features and releases

1,850+ add-ons available


Enterprise scale with DataCenter 98% transactions online

Fast time-to-market for


36% of customers have Customers in 160+ countries

new products
purchased a marketplace add-on

22
MODEL PHILOSOPHY

Our products are bought, not sold

All pricing online

All products free to try

No forms or gates

No custom contracts

No hidden pricing

All purchasing is simple

Customers can get going in minutes


23
MODEL PHILOSOPHY

Our model focuses on quick Build great



products
and efficient acquisition of
customers, at scale Easy
trials need
Keep prices

great
products, Great products
 low
so… x

Low pricing

x

Automation

=
Transparent High volume Pursue
pricing & easy
volume
trial

Sell

online

24
Customer journey: from teams to standardization

LAND EXPAND SCALE

Starting team, one or Adds teams, products, Path to all teams, many
more products more users more users, expanded uses

25
A typical day*: volume is our bread & butter

TRAFFIC TRIALS SALES

82k 4,499 $1.6M



daily unique visitors unique domains sales
(3,020 unique domains)

26

* Tuesday September 22, 2015


Consumer grade profiling & targeting drives expansion

TARGET OFFER MULTI-CHANNEL EXPAND PATHS

“Bob Jones” Try it


JIRA ADMINISTRATOR
FREE
for 90 days

Role: IT Manager

Industry: Healthcare

• additional users
Employer size: 5,000 people

Free 3 month trial of In product, Web (www, • additional products


Lives: Boston, MA

Confluence
support site, communities) • more instances of existing
Customer lifetime: 6 months
& Email
“Six tips for JIRA products
Time in product: 28 minutes / day

admins” • add-ons from the Atlassian


Visited: Product Tour in past 30 days
Marketplace

4 BILLION ROWS OF DATA PER MONTH


Company, sales, trials, usage, industry, role, location, products, web browsing

27
Customer journey: multi-year growth example
$2B+ REVENUE CONSUMER TECHNOLOGY COMPANY

$60,000

$45,000

$30,000

$15,000

$0
FY10 FY11 FY12 FY13 FY14

Renewals Add Products Add Users

28
Enterprise offerings support scale and growth

CUSTOMERS SPENDING >$50K ANNUALLY

“DataCenter”
Products 900
High availability
Performance at scale
Instant scalability

600

Enterprise Services
Responsive: Premier Support 300
Proactive: Technical Account
Management
Integrated: Enterprise Experts

0
FY13 FY14 FY15

29
Land-and-expand in action: Large customer growth

LARGE AEROSPACE ORGANIZATION LARGE TECHNOLOGY COMPANY

$1,200,000 $1,200,000

$1,000,000 $1,000,000

$800,000 $800,000

$600,000 $600,000

$400,000 $400,000

$200,000 $200,000

$0 $0
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15

30
Our values are foundational
 Giving back is part
to our growth of Atlassian DNA

Open company, no Build with heart 
 Don’t #@!% the


bullshit & balance customer

Play, as a team Be the change you


seek

31
Why we win

Breadth Depth
We serve a diverse set of needs We serve critical needs
with a broad portfolio

Modern Value
Built with today’s technology We disrupt high-priced
to reach tomorrow’s users incumbents, creates large
future expansion opportunity

Integration Marketplace
Leading interoperability and
 Developer ecosystem reaches

cohesive experience. long-tail, extends optionality

32
Strategies for growth

Continue to drive Develop new
 Expand in existing
 Pursue selective


product, model, culture products accounts acquisitions
Attack huge markets Culture + model + Base of 51,000+ Proven track record
through volume, flywheel, platform + base customers
product and pricing

33
Experienced leadership team & board
Leadership Team Board of Directors

Shona Brown

Former SVP Business Operations, Google

Board Member at PepsiCo
Doug Burgum (Chairman)

Former Chairman of Board, SuccessFactors

Former CEO / Chairman, Great Plains Software (Microsoft)

Scott Farquhar Mike Cannon-Brookes Jay Simons


Heather Mirjahangir Fernandez

Former Senior Executive, Trulia

Jay Parikh

Head of Global Engineering and Infrastructure, Facebook

Former VP of Engineering at Ning, Akamai

Enrique Salem

Former CEO/President, Symantec

Board Member at FireEye, DocuSign

Rich Wong

General Partner, Accel Partners

Tom Kennedy Murray Demo Jeff Diana
Former SVP Products, OpenWave


+ Scott and Mike


34
Finance

MURRAY DEMO
CHIEF FINANCIAL OFFICER

35
Key financial highlights

Profitable growth at scale


Consistent history of revenue growth with 10 years of profitability

Predictable financial model


Diversity and high velocity translates to predictability

Focused investments with long-term view


R&D is core to strategy and key to long term competitive advantage

Strong balance sheet


Fast cash conversion and self-funded

36
Rapid customer acquisition and attractive expansion

OVER 51K CUSTOMERS INDEXED CUMULATIVE SALES OVER TIME


51K+

324K

$7
34%
CAGR*

11K+

$1 $1
Day 1 Sales Cumulative 5 Year Sales
FY10 FY11 FY12 FY13 FY14 FY15 Q1’FY16
First purchase More users More products Renewals

Note: CAGR based on FY10-FY15 Note: Based on average of FY09, FY10, FY11 customer cohorts

37
Consistent expansion every year
Annual sales by cohort group

FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
38
A diversified business
REVENUE BY GEOGRAPHY REVENUE BY CHANNEL REVENUE BY TYPE

Europe Americas Indirect Subscription Maintenance

27%
27%
40%
50%
50%

5%
73% Other
10% 18%

Direct
License
Asia Pacific

NO CUSTOMER CONTRIBUTED > 1% REVENUE IN FY2015

39
Note: As of FY ‘15
Predictable financial model
LINEARITY OF QUARTERLY SALES IN FY15 LARGE AND GROWING RECURRING REVENUE
USD millions

100%

80% $320
% of Quarterly Sales

60% $215

40% $149
81%
Q1'15 Q2'15
20% Q3'15 Q4'15
77% 79% 81%

FY '13 FY '14 FY '15


0

15

30

45

60

75

90

Recurring Non-recurring
Days
Recurring Revenue = Maintenance, Subscription and selected Other revenue

40 Note: Percentage on bars indicate percentage of revenue that is recurring


Well positioned to achieve target model
FY’13 FY’14 FY’15

Target
FY13 FY14 FY15 Model

Gross Margin 83% 86% 86% 83 - 85%

R&D 38% 34% 37% 30 - 33%

S&M 12% 15% 19% 15 - 18%

G&A 17% 18% 15% 10 - 12%

Operating Margin 16% 19% 15% 20 - 30%

Free Cash Flow Margin 32% 30% 21% 25 - 30%

Note: Expenses, gross margin and operating margin excludes stock based compensation and amortization of intangibles. Free cash flow defined as cash flow from operations less capital expenditure and purchase of intangibles

41
Investment highlights

Versatile products targeting large markets

High-velocity, disruptive business model

Innovation+product culture

Large customer base with expansion opportunity

Predictable growth and history of profitability


Appendix
Reconciliation of operating income to non-IFRS operating
income
Fiscal Year Ended June 30 Three Months Ended Sept. 30

USD in millions 2013 2014 2015 2014 2015

Operating income 13.1 21.5 0.4 2.1 6.6

(+) Amortization of intangible assets 7.8 7.7 6.5 1.6 1.8

(+) Share-based payment expense 3.5 11.4 41.5 7.9 14.1

Non-IFRS operating income 24.4 40.6 48.4 11.7 22.5

Non-IFRS operating margin 16% 19% 15% 17% 22%

44
Reconciliation of net cash provided by operating activities to
free cash flow
Fiscal Year Ended June 30 Three Months Ended Sept. 30

USD in millions 2013 2014 2015 2014 2015

Net cash provided by


54.3 75.3 98.2 9.7 14.4
operating activities
(-) Purchase of property
-7.2 -8.1 -31.8 -5.2 -6.2
and equipment

(-) Purchase of intangible assets - -2.2 -0.9 -0.9 -

Free cash flow 47.1 65.0 65.5 3.6 8.2

% of Revenue 32% 30% 21% 5% 8%

45
Reconciliation of gross profit to non-IFRS gross profit

Fiscal Year Ended June 30

USD in millions 2013 2014 2015

Gross profit 115.5 117.1 266.6

(+) Amortization of intangible assets 7.6 7.6 6.4

(+) Share-based payment expense 0.3 0.6 2.9

Non-IFRS gross profit 123.4 185.3 275.9

Non-IFRS gross margin 83% 86% 86%

46
Reconciliation of operating expenses to non-IFRS operating
expenses
Fiscal Year Ended June 30
USD in millions 2013 2014 2015
Research and development 57.3 78.6 140.9
(-) Share-based payment expense 1.2 5.1 22.9
Non-IFRS research and development 56.1 73.5 118.0
% of revenue 38% 34% 37%
Marketing and sales 18.8 35.0 68.0
(-) Amortization of intangible assets 0.1 0.1 -
(-) Share-based payment expense 0.6 2.1 6.7
Non-IFRS marketing and sales 18.1 32.8 61.3
% of revenue 12% 15% 19%
General and administrative 26.3 42.0 57.3
(-) Share-based payment expense 1.5 3.6 9.1
Non-IFRS general and administrative 24.8 38.4 48.2
% of revenue 17% 18% 15%

47

Вам также может понравиться