Present Scenario

E-commerce market value of India has become $64 Billion US. It the
fastest growing sector of Indian economy. India’s 100% FDI policy in
B2B model lure some giant companies to invest to this sector. A recent
example is Facebook bought 9.99% of Jio’s share, In August 2019,
Amazon acquired 49 per cent stake in a unit of Future Group, Reliance
to invest Rs 20,0000 crore (US$ 2.86 billion) in its telecom business to
expand its broadband and E-commerce presence and to offer 5G
services Flipkart, after getting acquired by Walmart for US$ 16 billion, is
expected to launch more offline retail stores in India to promote private
labels in segments such as fashion and electronics. India is among the
fastest growing e-commerce sector around the world. The online
shopping has become a trend in India and the reason behind the
adoption of this technique lies in the attractive online websites, user
friendly interface, bulky online stores with new fashion, easy payment
methods.