A STUDY ON " MAC CRM SOFTWARE IMPLEMENTED BY

APPLE COMPANY"
Submitted By,

RISHI REJI

MZC18MBA28

Under the guidance of

Ms. JISHA SEKHAR

ASSISTANT PROFESSOR, MBA DEPARTMENT

in partial fulfillment of the requirements

for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of

A P J Abdul Kalam Technological University

SCHOOL OF BUSINESS MANAGEMENT

MOUNT ZION COLLEGE OF ENGINEERING, KADAMMANITTA

JANUARY, 2020
 TABLE OF CONTENTS

Sl.No Title Page No

1. Introduction 1

2. Company profile 2

3 About the study 3

4. Conclusions 4

5. References 5
1. INTRODUCTION

Customer Relationship Management (CRM) simplifies company-client relations by providing

a centralized repository for collecting information on prospective customers and established
clientele. The ideal CRM system synchronizes your various marketing efforts and optimizes
your marketing efforts by automating customer communications. Business owners should
consider a CRM platform if they find it difficult to maintain regular interactions with clients
or lack a comprehensive system for communicating with customers. A company might also
find value in transitioning to a new CRM solution if they find an existing ad-hoc platform
like a spreadsheet to be time-consuming or inadequate for their existing needs.

1
2. COMPANYPROFILE

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that

designs, develops, and sells consumer electronics, computer software, and online services.

The company's hardware products include the iPhone smartphone, the iPad tablet computer,

the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple
TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software
includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player,
the Safari web browser, the Shazam acoustic fingerprint utility, and the iLife and iWork creativity and
productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online
services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage,
and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash,
and Apple Card.

Elements Credit;
Elements CRM is a Mac Customer Relationship Management (Mac CRM) solution for Apple business using
Apple devices. Offered as a subscription-based service, Elements CRM is part desktop and part cloud. Its
main functions include managing leads and contact information, tracking communication history, managing
tasks and follow-ups, tracking email communication, creating estimates and invoices and managing projects.

Elements CRM iOS software;

Elements CRM iOS is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to
the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like
the desktop app. The iPhone CRM app is a limited version of the most important functions of the desktop
app.

2
 3. THE STUDY

Customer Relationship Management (CRM) simplifies company-client relations by providing

a centralized repository for collecting information on prospective customers and established
clientele. The ideal CRM system synchronizes your various marketing efforts and optimizes
your marketing efforts by automating customer communications. Business owners should
consider a CRM platform if they find it difficult to maintain regular interactions with clients
or lack a comprehensive system for communicating with customers. A company might also
find value in transitioning to a new CRM solution if they find an existing ad-hoc platform
like a spreadsheet to be time-consuming or inadequate for their existing needs.

Mac CRM was first used by Ntractive, LLC in 2007 in preparation of the launch of Elements SBM[8]. The
term Mac CRM was first publicly used when launching Elements SBM 1.0. The Ntractive Elements SBM
press released was named "Ntractive announces Mac CRM - Elements SBM 1.0". Ntractive later renamed
Elements SBM to Element CRM in July 2009

Mac Customer Relationship Management (Mac CRM) is an approach to managing a

company’s interaction with current and future customers on Apple Inc Desktop
computers and iOS devices only. Mac CRM solutions are not web-based only applications
that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based
app built with Apple's programming language Objective-C or Swift (programming language).
Mac CRMs involve using Apple only devices and technology to organize, automate, and
synchronize sales, marketing, customer service, and technical support.

3
4. CONCLUSION

Mac Customer Relationship Management (Mac CRM) is an approach to managing a

company’s interaction with current and future customers on Apple Inc Desktop
computers and iOS devices only. Mac CRM solutions are not web-based only applications
that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based
app built with Apple's programming language Objective-C or Swift (programming language).
Mac CRMs involve using Apple only devices and technology to organize, automate, and
synchronize sales, marketing, customer service, and technical support.

4
 5. REFERENCES

 www.Apple.in
 www.wikipedia.com