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PRINCIPLES OF MARKETING
MODULE
Senior High School
ABM
Principles of Marketing
Accountancy Business and Management
Table of Content
4 18 ABM_PM11-IIa-e-18 discuss the structure of dist
channels, its functions, and
supply chain management
4 19 ABM_PM11-IIa-e-19 define and identify relevant
tools, namely, advertising,
promotion, personal selling
relations, and direct market
awareness and persuade the
market to buy the product o
the service
5 20 ABM_PM11-IIf-20 explain the relationship bet
analysis, planning, impleme
control
5 21 ABM_PM11-IIf-21 analyze the company’s situ
markets, and environment (
marketing audit and SWOT
5 22 ABM_PM11-IIf-22 identify target market and p
5 23 ABM_PM11-IIf-23 explain the significance of
marketing mix to motivate
market to buy the product o
marketing plan)
6 24 ABM_PM11-IIg-j-24 integrate the marketing con
techniques learned by prepa
marketing plan
6 25 ABM_PM11-IIg-j-25 present a mini-marketing pl
and in writing
Table of Content