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GENERAL ALLEGATIONS
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Jurisdiction, Venue and Parties
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1. Pursuant to Local Rule 8-1, Plaintiff Deus Ex Machina Motorcycles Pty.
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Ltd. (“Deus Ex Machina”) hereby alleges that this Court has subject matter
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jurisdiction over this action because it arises under the federal trademark statute
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(“Lanham Act”), 15 U.S.C. § 1051 et seq., and this Court also has subject matter
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jurisdiction over the federal trademark, false advertising, and unfair competition
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claims pursuant to 15 U.S.C. § 1121 and 28 U.S.C. §§ 1331, 1332, 1338, and 1367.
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1
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 2 of 11 Page ID #:2
2
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 3 of 11 Page ID #:3
3
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 4 of 11 Page ID #:4
1 16. Deus Ex Machina has been widely mentioned in articles in both print
2 and online media, including a feature article in the Los Angeles Times which was
3 published on January 24, 2015.
4 17. On January 25, 2011, the United States Patent & Trademark Office
5 (“PTO”) issued to Deus Ex Machina, U.S. Trademark Registration No. 3,910,284 for
6 the mark DEUS EX MACHINA in connection with, among other things, “[c]lothing,
7 namely, shorts, shirts, blouses, T-shirts, skirts, ties, belts for clothing, dresses, pants,
8 coats, scarves, mittens, gloves and sweaters, suits, jackets, hats, caps, boots, sandals,
9 shawls; vests; sleepwear; swimwear, footwear, insoles for footwear and headwear.”
10 [Emphasis added.] A true and correct copy of this registration is attached hereto as
11 Exhibit A.
12 18. Deus Ex Machina has devoted substantial time, effort, and resources to
13 the development and extensive promotion of the DEUS EX MACHINA mark and
14 the products offered thereunder.
15 19. Deus Ex Machina has used and continues to use the mark DEUS EX
16 MACHINA in connection with, among other items of clothing, jackets which are
17 marketed primarily to members of the public who are interested in motorcycles and
18 the motorcycle lifestyle.
19 20. DEUS EX MACHINA became an incontestable mark as of June 12,
20 2017. A true and correct copy of the PTO’s June 12, 2017 Notice of
21 Acceptance/Acknowledgement as to Sections 71 and 15 is attached hereto as
22 Exhibit B.
23 21. The DEUS EX MACHINA registration is in full force and effect on the
24 PTO’s Principal Register, and gives rise to presumptions in favor of Deus Ex
25 Machina with respect to validity, ownership, and exclusive rights to use the DEUS
26 EX MACHINA mark throughout the United States.
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4
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 5 of 11 Page ID #:5
5
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 6 of 11 Page ID #:6
1 31. Deus Ex Machina is informed and believes that the lead actor in the
2 Movie, Charles Melton, who played teenager “Daniel Bae”, posed for pictures posted
3 to social media to help promote the Movie in which he wore clothing actually sold
4 by Deus Ex Machina, creating the impression that Deus Ex Machina was involved in
5 promoting the Movie and that the use of inferior infringing products and references
6 in the Movie to DEUS EX MACHINA were authorized by Deus Ex Machina.
7 32. The actions described in paragraphs 22 to 31, and each of them, were
8 undertaken without the Defendants obtaining any permission, license or other rights
9 from Deus Ex Machina as the owner of the mark.
10 33. Deus Ex Machina is informed and believes, and on that basis alleges,
11 that every time either the offending Trailer or Movie is watched, or copies of the
12 Jacket are advertised, sold or worn in public, Deus Ex Machina is injured because:
13 A. Deus Ex Machina’s trademark has been infringed;
14 B. The use of the trademark DEUS EX MACHINA in the Movie on a type
15 of product widely sold by Deus Ex Machina, a light bomber style jacket, detracts
16 from the brand image Deus Ex Machina has built because the jacket in the Movie is
17 gaudy and of inferior quality, and worn by the teenage, female lead;
18 C. Deus Ex Machina makes movies in order to promote its brand and the
19 use of the DEUS EX MACHINA trademark in the Movie will cause people to think
20 that Deus Ex Machina is using md promoting the Movie as a way to change its brand
21 by marketing to females and teenagers;
22 D. Deus Ex Machina is being associated with a schmaltzy teen-style love
23 story, totally inconsistent with the brand image Deus Ex Machina has built;
24 E. Deus Ex Machina is being associated with a flop; and
25 F. Deus Ex Machina is being associated with a jacket inferior in quality to
26 what most consumers and motorcycle enthusiasts would associate with a motorcycle
27 lifestyle consistent with the mark.
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6
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 7 of 11 Page ID #:7
7
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 8 of 11 Page ID #:8
8
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 9 of 11 Page ID #:9
9
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 10 of 11 Page ID #:10
10
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1 Filed 05/29/20 Page 11 of 11 Page ID #:11
11
Complaint
4828-1719-1042, v. 4
Case 2:20-cv-04822 Document 1-1 Filed 05/29/20 Page 1 of 3 Page ID #:12
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Case 2:20-cv-04822 Document 1-1 Filed 05/29/20 Page 2 of 3 Page ID #:13
Case 2:20-cv-04822 Document 1-1 Filed 05/29/20 Page 3 of 3 Page ID #:14
Case 2:20-cv-04822 Document 1-2 Filed 05/29/20 Page 1 of 3 Page ID #:15
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Case 2:20-cv-04822 Document 1-2 Filed 05/29/20 Page 2 of 3 Page ID #:16
From: TMOfficialNotices@USPTO.GOV
Sent: Monday, June 12, 2017 11:00 PM
To: usptomail@whitelawfirm.com
Subject: Official USPTO Notice of Acceptance/Acknowledgement Sections 71 and 15: U.S. Trademark RN 3910284: DEUS EX MACHINA
The U.S. registration will remain in force for the term of the international registration upon which it is based for the following class(es), as long as the requirements
for maintaining the registration are fulfilled as they become due.
Class(es):
009, 014, 016, 018, 025, 035, 037, 041, 043
TRADEMARK SPECIALIST
POST-REGISTRATION DIVISION
571-272-9500
WARNING: In addition to filing renewals of your international registration with the International Bureau of the World Intellectual Property Organization (WIPO) as
required under the Madrid Protocol, your registered extension of protection will be canceled if you do not file the documents below during the specified statutory
time periods.
What and When to File: You must file a declaration of use (or excusable nonuse) between the 9th and 10th years after the date of issuance of the U.S. registration extending
protection. 15 U.S.C. §1141k(a)(2).
What and When to File: You must file a declaration of use (or excusable nonuse) between every 9th and 10th-year period, calculated from the date of issuance of the U.S.
registration extending protection. 15 U.S.C. §1141k(a)(2).
The above documents will be considered as timely if filed within six months after the deadlines listed above with the payment of an additional fee. 15 U.S.C. §1141k(a)(3).
Failure to file the Section 71 declaration will result in the cancellation of the U.S. registration and invalidation of the protection of the international registration in the
United States.
The international registration remains in force for 10 years, with the possibility of renewal. Madrid Protocol, Article 6(1). Failure to renew the international registration with
the International Bureau of WIPO will result in the expiration of the U.S. registration even if the Section 71 declaration of use has been accepted.
Any international registration may be renewed for a period of ten years from the expiry of the preceding period, by the mere payment of the required fee to the International
Bureau. Madrid Protocol, Article 7(1). The deadlines for renewing the international registration are calculated from the international registration date. If the international
registration is not renewed, the corresponding U.S. registration will cease to be valid as of the date of the expiration of the international registration. 15 U.S.C. §1141j(b).
Renewal applications must be filed with the International Bureau in accordance with Article 7 of the Madrid Protocol, 37 C.F.R. §7.41(a). The USPTO will not process or
forward any requests to renew an international registration or extension of protection to the United States if mistakenly submitted to the USPTO. 37 C.F.R. §7.41(b).
Case 2:20-cv-04822 Document 1-2 Filed 05/29/20 Page 3 of 3 Page ID #:17
*** THE USPTO IS NOT REQUIRED TO SEND ANY FURTHER NOTICE OR REMINDER OF THESE REQUIREMENTS. THE HOLDER/OWNER SHOULD CONTACT THE
USPTO ONE YEAR BEFORE THE EXPIRATION OF THE TIME PERIODS SHOWN ABOVE TO DETERMINE APPROPRIATE REQUIREMENTS AND FEES.***
To view this notice and other documents for this registration on-line, go to
https://tsdr.uspto.gov/#caseNumber=79069588&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch NOTE: This notice will only be
available on-line the next business day after receipt of this e-mail.
* For further information, including information on filing and maintenance requirements for U.S. trademark applications and registrations and required fees,
please consult the USPTO website at https://www.uspto.gov/trademark/ or contact the Trademark Assistance Center at 1-800-786-9199.