Website enhancement proposal

Tanvi Goyal
Intern
Ultratech

Objective: To add nearest RMC dealer locator for making the website IHB friendly.

Overview

The website serves as Ultratech's informative and engaging website RMC. It incorporates its products, technology,
projects, social media pages, an area to locate the nearest plant and marketing office. Furthermore, it has press releases
and an area for people to ask their query. As Ultratech RMC has entered trade segment and has on boarded dealers across
various location in India, it hasn’t gained any visibility on its website.

Solutions, Scope of Work, and Deliverables

First, I research the construction field, especially in concrete sector, to get a feel from the competition pages. Additionally,
I looked at what UltraTech already has online. For instance, UltraTech UBS website has store locator where user has to
enter city, area or pin code and store locator will take care of the rest. There is similar need for UltraTech RMC division.
Thus, a research will be conducted to identify the potential and it’s part in digitally elevating the visibility of UltraTech
RMC dealers. And, a strategic plan will be rolled out for make the website IHB friendly. Finally, it will be programmed,
assessed for quality, and launched.

Phases Timeline

Phase Turn Around

Phase 1: Potential analysis 1 week
Phase 2: Programming -
Phase 3: Launching -

Competitor analysis:
Particulars RMC India ACC Limited RDC concrete NUVOCO

Key Visitors can buy Emotional connect Provides value- Creating awareness
competitive concrete through the with customers. added services along among customer by
advantage website. with main product blog writing

Offering/ Concrete calculator Steps taken during Entire flow chart Various informative
product to measure the Covid’19 to ensure from ordering the Blogs like advantages
amount of concrete the protection of their concrete to tips to of using stamped
required according employees and local maintain the concrete floor for your
to size and shape. communities. concrete is backyard are available.
mentioned, along
with available
transportation and
pumping service.
Other recommendations:

1. The website should be comprehensive, including basic detail about the product. In this regard,
introducing RMC and its advantages over site mix should be added.
2. The major concern among concrete buyers is to decide on the quantity to order. Thus, for the assistance
of individual home builder and dealer to increase the traffic at the website, Ultratech website should
provide additional services like a concrete calculator.
3. Positioning Ultratech as a responsible group in this time of humanitarian crisis is an imperative step in
branding of the company. This includes the response taken by Ultratech as a business to fight the Covid
virus, steps taken by them to ensure the safety of employees and local communities.
4. Making the website more informative is a prudent step in establishing the credibility of Ultratech. This
can be done by adding case studies, blogs and Indian concrete journal and so on.
5. There should be a navigation tool dedicated solely for visitors to buy concrete online or mentioning
steps for the same.
6. There can also be an additional tab under Services- transportation and pumping services; technical
services. These are complementary services which are provided by Ultratech and need to be mentioned
on the website.
7. There should be FAQs tab- where commonly asked questions are addressed for a better experience of
the user.
8. There is no mention of Dealers dealing with RMC at their stores. Another feature should be added
where user can find nearest store in its locality.
9. Find an expert- Ultratech has trusted network of masons, contractors and builders. UltraTech can
leverage upon that to drive up the RMC sales.
References

1. https://www.rmcindia.com/concretecalculator.php
2. https://www.acclimited.com/contact-us
3. https://nuvoco.in/business-enquiry/
4. https://www.rdcconcrete.com/products.html#horizontalTab3
5. https://www.ultratechconcrete.com/index.php

6.