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This article describes the importance of commerce and trade for society. The
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economic relations in society. It is also noted that the ultimate goal of economic
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This article notes that a marketing audit is a comprehensive audit experience in the
field of market development, including in the form of plant and economic
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economy and the court. Assumed that the marketing audit will be carried out at
different times, new problems are being resolved, new recommendations and
recommendations are required regarding the development of the economy and
marketing. Namely, Internet technologies are focused on improving delivery and
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The article emphasizes the importance and peculiarities of the formation of market
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with the use of modern information technologies. The Ukrainian economy is
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The article substantiates the importance of evaluating the effectiveness of
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determining the effectiveness of implementing online marketing tools and methods
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Analytics (GA) monitoring service the use of a scientific Web resource has made it
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need for their integrated assessment, calculation of the effectiveness of the website
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corresponding performance indicators of online advertising campaigns. This article
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problems of competitiveness of their organizational structures of management for
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centers for the diversification of the experience of innovative development is
considered at large trade enterprises.
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The article observes the concept of marketing audit, its purpose, tasks, methods
and the role in the enterprise activity. The great attention is paid to the problems of
planning and market audit realization