A

PROJECT STUDY REPORT

On
Training Undertaken at

Titled
TOTAL PRODUCT MANAGEMENT AT THE DISTRIBUTOR
AND RETAILER LEVEL

Submitted in partial fulfillment for the

Award of degree of

B.B.A

SUBMITTED TO: SUBMITTED BY:

Bharat Lal Sharma Ms Poonam swami
BBA III yr Sr. Lecturer

PODDAR INTERNATIONAL COLLEGE

JAIPUR
 PREFACE

I feel great pleasure in doing my project “Total project Management at the Distributor
and Retailer Level of Hindustan Coca-Cola Beverages Pvt. Ltd.” with Coca-Cola.
Their whole hearted support enabled me to complete this project.

This project is on “Quality initiatives taken by Coca-Cola” in pursuit of TQM Phase-

III certification for the Kaladera Plant in Jaipur.

In the I phase of the project I collected various samples from the Distributors and
Retailers and surveyed the warehouses along various quality parameters with the help
of questionnaires and observation method.

In the second phase I analyzed the data generated in the I phase, generated report on its
basis and presented the same to the quality department officials with the help of bar
graphs, pie-charts and histograms.

ACKNOLEDGEMENT

2
I express my sincere thanks to my project guide, Mr. Pranav Bhatt (Quality Assurance
Manager), for guiding me right from the inception till the successful completion of the
project. I sincerely acknowledge her for extending their valuable guidance, support for
literature, critical reviews of project and the report and above all the moral support she
had provided to me with all stages of this project.

I would also like to thank the supporting staff R. S. Rawat (Senior Executive, Quality
Assurance), for his help and cooperation throughout our project.

I would also like to thank the supporting my college faculty Ms Poonam Swami Sr.
Lecturer., for her help and cooperation throughout our project.

(BHARAT LAL SHARMA)

INDEX

1.) Preface 2

3
 2.) Acknowledgement 3

3.) Introduction to Coca-Cola Worldwide 5

4.) Bottling 13

5.) Product Profile 48

6.) Coca-Cola in India 53

7.) Terms and Terminology 60

8.) Research & Methodology 62

9.) TPM in Food and Beverages Industry 71

10.) Territory Division of Project 75

11.) Findings 77

12.) SWOT Analysis 92

13.) Conclusion 95

14.) Recommendations 97

15.) Appendix 99

16.) Bibliography 103

INTRODUCTION TO COCA-COLA WORLDWIDE

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in
1886, the Company is the world's leading manufacturer, marketer, and distributor of
nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage
brands. Our corporate headquarters are in Atlanta, with local operations in over 200

4
countries around the world. The Coca-Cola company exists to benefit and refresh
everyoneittouches.

The basic proposition of the business is simple, solid and timeless. The company
aims at bringing refreshment, value, joy and fun to its stakeholders, they successfully
nurture and protect brands, particularly Coca-Cola. That is the key to fulfilling our
ultimate obligation to provide consistently attractive returns to the owners of our
business.

More than a billion times every day, thirsty people around the world reach for Coca-
Cola products for refreshment. They deserve the highest quality—every time. Our
promise to deliver that quality is the most important promise we make. And it involves
a worldwide, yet distinctively local, network of bottling partners, suppliers,
distributors and retailers whose success is paramount to our own. Our investment in
local communities in over 200 countries totals billions of dollars in jobs, facilities, and
marketing, the purchase of local goods and services, and local business partnerships.
Always and everywhere, we pursue continuous innovation in the products we offer,
the processes we use to make them, the packages we develop and the ways we bring
them to market.

The Coca-Cola system is one of the most diverse organizations on earth, with a rich
mosaic of talented colleagues who bring a variety of intellectual, professional, ethnic
and cultural perspectives to our enterprise. They reflect the nations, cultures and
languages of the world. Our policy is to foster an inclusive environment that
encourages all employees to develop and perform to their fullest potential.
SPEECH BY CHAIRMAN

Our workplace must be a place where everyone's ideas and contributions are valued.
Our employees deserve equal treatment under our policies governing compensation,
advancement, health, safety and other aspects of workplace life. We understand that
fairness in the workplace, coupled with the opportunity to develop individual
capabilities, fosters our collective success.

5
Responsible stewardship of the environment is a top priority for The Coca-Cola
Company. By preserving and enhancing our natural world, we brighten the future for
our planet and for each other. We put this principle into practice through The Coca-
Cola Environmental Management System, known as eKOsystem. We operate our
business as stewards of the environment, with a commitment to continually move our
business toward sustainability: striving to consume fewer natural resources, and to
recover and reuse resources more extensively. Our commitment to protect the
environment extends throughout our organization, involving officers, managers and
employees at all levels. We are accountable for our actions, conducting assessments of
our environmental performance and taking action toward continuous improvement in
all that we do. Society advances on the strength of community: people sharing their
ideas and resources to reach common goals. We seek to strengthen local communities
worldwide through our support for education, through partnerships with other
organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for individuals and
increase understanding between cultures. We partner with national and international
organizations to alleviate economic disadvantage and help improve the quality of life
in local communities. Together with our local bottling partners, we strengthen
communities by giving with our hands and our hearts, as partners in the promise of a
better life.

There's never been a better time to be a part of The Coca-Cola Company. Our people
are dedicated to strengthening relationships with stakeholders and communities
everywhere.
E.neville Isdell
Chairman, Board of Directors, and Chief Executive
Officer

The Coca-Cola Company E.neville Isdell leads The Coca-Cola Company into the new
century with a firm commitment to the values and spirit of the world's greatest brand.
He was elected chairman and chief executive officer in February 2000 and is the 11th

6
person in the history of the Company to hold this title.

Under E.neville Isdell leadership, we have positioned The Coca-Cola Company for
growth, guided by our mission to provide branded beverages that refresh people
around the world, anywhere, any time, everyday. By moving key decision-making
closer to local markets, we have spurred innovation, accelerated growth and fostered
deeper connections to consumers. Simply put, we are closer than ever to you.
A talented and highly experienced worldwide management team coordinates our new,
nimble and entrepreneurial network.

Across more than 200 countries ... more than 100 languages ... a multitude of cultures
and geographies, The Coca-Cola Company strives to be a special part of people's lives.
This privilege comes with a responsibility. We have chosen to take a leadership role,
knowing that our differences make us stronger in our business and in our communities
- each and every day.
We embrace our commitment to diversity in all its forms at The Coca-Cola Company
as a core value. Diversity - of race, gender, sexual orientation, ideas, ways of living,
cultures and business practices - provides the creativity and innovation essential to our
economic well-being. Equally important is a highly motivated, healthy and productive
workforce that achieves business success through superior execution and superb
customer satisfaction.

Board of directors

E. Neville Isdell
Chairman, Board of Directors,
and Chief Executive Officer
The Coca-Cola Company

Herbert A. Allen
President and Chief Executive Officer
Allen & Company Incorporated
(a privately held investment firm)

7
Ronald W. Allen
Consultant to, Advisory Director,
and former Chairman of the Board,
President, and Chief Executive Officer,
Delta Air Lines, Inc.

Cathleen P. Black
President
Hearst Magazines

Warren E. Buffett
Chairman of the Board and
Chief Executive Officer
Berkshire Hathaway Inc.
(a diversified holding company)

Barry Diller
Chairman of the Board and
Chief Executive Officer
InterActiveCorp (IAC)

Donald R. Keough
Chairman of the Board,
Allen & Company Incorporated

Maria Elena Lagomasino

Chairman and Chief Executive Officer
J.P. Morgan Private Bank

Donald F. McHenry
Distinguished Professor in the Practice of Diplomacy
and International Affairs at the School of Foreign Service,
Georgetown University

SENIOR MANAGEMENT - FUNCTION HEADS

Harry L. Anderson
Director, Supply Chain and Manufacturing Management
Vice President, The Coca-Cola Company

Jean-Michel R. Arès
Chief Information Officer
Vice President, The Coca-Cola Company

Ralph Carlton
Managing Director, Corporate Strategy and Planning
Vice President, The Coca-Cola Company

8
J. Alexander M. Douglas Jr.
Chief Customer Officer
Senior Vice President, The Coca-Cola Company

Gary P. Fayard
Chief Financial Officer
Executive Vice President, The Coca-Cola Company

Charles B. (Chuck) Fruit

Chief Marketing Officer
Senior Vice President, The Coca-Cola Company

Ingrid Saunders Jones

Chairperson, The Coca-Cola Foundation
Senior Vice President, The Coca-Cola Company

Cynthia P. McCague
Director, Human Resources
Senior Vice President, The Coca-Cola Company

Patricia V. Powell
Senior Vice President, Quality Division
The Coca-Cola Company

Danny L. Strickland
Senior Vice President
Chief Innovation/Research and Development Officer
The Coca-Cola Company

Bottling

One of our great strengths is our ability to conduct business on a worldwide scale
while maintaining a local approach. At the heart of this approach is our bottling
system.

Before any one of our nearly 400 brands is consumed by anybody around the world, it
has to be produced, packaged and distributed. Since we reach six billion consumers in
over 200 countries, our bottling system has to be the best.

Our bottling partners are local companies - some independently owned, some partially
owned by The Coca-Cola Company - so they are rooted in their communities, thinking
9
and acting locally. They are employers, purchasers of local goods and services, good
neighbors, and, of course, producers of the world's most popular beverages.

It's a big job, and sometimes it's done quite creatively. In Indonesia, for instance, boats
transport Coca-Cola® and our other brands between the many hundreds of islands that
make up that nation. In the Amazon, where the main road is often the river itself,
water-borne distribution is also common. In some of the higher elevations of the
Andes, Coca-Cola is sometimes transported by four-legged power. Across much of
Africa, bottlers deliver to thousands of family-run kiosks and home-based stores on
which local economies depend.

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a
glass. Early growth was impressive, but it was only when a strong bottling system
developed that Coca-Cola became the world-famous brand it is today.

1960s … New brands introduced

Sprite®, Fanta®, Fresca® and TAB® joined brand Coca-Cola in the 1960s. Mr.
Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet Coke® and
Cherry Coke®, followed by POWERaDE® and Fruitopia® in the 1990s. Today scores
of other brands are offered to meet consumer preferences in local markets around the
world.

1990s … New and growing markets

Political and economic changes opened vast markets that were closed or
underdeveloped for decades. After the fall of the Berlin Wall, the Company invested

10
heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion
was committed to new bottling facilities in Africa.

21st Century … Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local
communities. This heritage serves the Company well today as consumers seek brands
that honor local identity and the distinctiveness of local markets. As was true a century
ago, strong locally based relationships between Coca-Cola bottlers, customers and
communities are the foundation on which the entire business grows.

ABOUT KALADERA

Beverages Bottling Plant of Hindustan Coca-Cola Beverages Private Limited at

Jaipur, Rajasthan. The Plant was constructed at a cost of INR. 65 Million and was
completed ahead of schedule within a period of 6 months against the stipulated
construction period of 8 months. This project achieved the fastest completion schedule
for any Coca-Cola projects.

The project constituted construction of main plant of area 8,700 sq.m., Utility Block of
area 715 sq.m. ETP of 800 cum flow per day, water tank of 1.17 million litres
capacity, external development works etc.

11
Kaladera, Jaipur
Coca-cola has set up manufacturing plants in Rajasthan through its subsidiary
company, Hindustan Coca-Cola Beverages. The company was formed in October
1999. It prepares, packages and distributes commercial non-alcoholic beverages under
the brand names of Coke, Fanta, Limca, Kinley, Thums Up, etc. The company
controls approximately 75% of the total bottling activities in India.

The company manufactures its products from two locations in Rajasthan, including
Kaladera in the Jaipur district. The prime reason for locating the plant at Kaladera was
the abundant availability of water. Besides, the labour environment is very peaceful.
The company has invested over Rs.five million and has plans to invest an additional
Rs.10 million in the State. It meets the demand for soft drinks in Rajasthan and
supplies the same to New Delhi.

Coca-Kaladera, in Govindgarh block, is a large village about forty kilometers from

Jaipur city. An overwhelming majority of its 12-13,000 inhabitants engage in
agriculture. But it is also an education hub in the region, with schools and excellent
colleges, thanks partly to the work of social reform organizations in the past. Many of
its students come here from affected villages around.

Falling Water Tables, Sinking Hearts

This was earlier a fairly fertile region. "Even when there was famine in other parts of
Rajasthan, the area around Kaladera was doing alright. But ground water has fallen
sharply in the last few years," said a professor in a local college. This area has been a
declared a 'dark zone', which means that digging new wells and installing pumps is
illegal, and no loans are sanctioned towards this. Figures as to how far down the water
table has gone vary, but there is not the slightest doubt that it has fallen precipitously.
Peering into numerous wells in the area, whose depth varied between forty and eighty
feet revealed that all of them were bone-dry, their only use now being to provide
shelter to some homeless pigeons. "Just seven or eight years ago, these wells used to
have water at about 10-15 feet," said one farmer pointing at his now completely dry

12
well. All households this reporter visited had dug bore wells; some had submersibles,
in which the motor itself is submerged in the water at depths of 200 feet or more. The
deputy-Sarpanch (deputy village head) of the local panchayat (village council) said,
That old well outside my house used to be full barely 8-9 years ago. I had to go deeper.
Then I gave up on that well, and had to dig a much deeper bore. Cultivators here have
to go down 125 feet to get water. In five years, the situation will be extremely grim.
They will finish the water and go away."

The 'they' referred to is the Coca-Cola plant just a couple of kilometers away,
at 39-40, RIICO Industrial Area. Established in 1999, the bottling plant owned by
Coca-Cola manufactures Coke, Fanta, other soft drink brands, and its bottled water
Kinley. Its extractions have been increasing with each passing year. According to the
recent Report on A Press Clipping on the Withdrawal of Ground Water by Coca-Cola
Factory at Kaladera, by scientists from the Central Ground Water Board, Western
Region, and the Rajasthan Pollution Control Board, among others, the Coca-Cola plant
extracted 1,37,694 cubic meters of water in 2002-03, and 1,74,301 cubic meters in just
nine months to December 2003.

A news report in The Hindu published earlier had similar figures. Quoting a
hydrologist of the Central Ground Water Board, Western Region, it said that shallow
aquifers in the Kaladera region had already dried up and deeper aquifers were now
threatened by the Coca-Cola plant's activities (The Hindu, 16 June 2004). Coca-Cola
gets the water free except for a tiny cess it pays the government, little over Rs 5,000
(USD 110) a year in the three years 2000-02, and Rs 24,246 (USD 525) in 2003
(Report, 2004). In the vicinity of the Coca Cola plant is a beer-manufacturing plant,
which gitators also want closed down, but their focus is on the huge Coca-Cola plant.

FAST FACTS

13
 • Population: 1 billion.
• Share of sales: The Company leads the CSD market with a nearly 60 percent
share of sales.
• Annual per capita consumption: Nine (eight-ounce servings).
• System employment: Approximately 10,000 people.
System investment: More than US$1 billion since 1993.

History

After a 16-year absence, Coca-Cola returned to India in 1993. The Company's

presence in India was cemented in November that year in a deal that gave Coca-Cola
ownership of the nation's top soft-drink brands and bottling network.

Investment, Employment and Economic Impact

Coca-Cola India has made significant investments to build and continually improve its
business in India, including new production facilities, wastewater treatment plants,
distribution systems and marketing equipment. During the past decade, the Coca-Cola
system has invested more than US$1 billion in India. As such Coca-Cola is one of the
country’s top international investors. In 2003, Coca-Cola India pledged to invest a
further US$100 million in its operation.

The Coca-Cola business system directly employs approximately 10,000 local people
in India. In addition, several independent studies have documented that, by providing
opportunities for local enterprises, the Coca-Cola business also generates a significant
employment “multiplier effect”. In India, we indirectly create employment for more
than 125,000 people in related industries through our vast procurement, supply and
distribution system.

Bottling Operation
The Coca-Cola system in India comprises 27 wholly-owned Company-owned bottling
operations and another 17 franchisee-owned bottling operations. A network of 29
contract-packers also manufactures a range of products for the Company. Almost all
the goods and services required to produce and market Coca-Cola in India are made
locally, sometimes with the help of technology and skills from the Company. The

14
complexity of the Indian market is reflected in the distribution fleet, which includes
10-tonne trucks, open-bay three-wheelers that can navigate the narrow alleyways of
Indian cities, and trademarked tricycles and pushcarts.

Products
Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the
Company's international family of brands, including Coca-Cola, diet Coke, Sprite and
Fanta, plus the Schweppes product range. Our Kinley water brand was launched in
2000 and, in 2001, our energy drink Shock and our first powdered concentrate, Sunfill,
hit the market.
Annual per capita consumption of soft drinks in India is nine 8-ounce servings.

Marketing

While broad direction and themes for our global brands are created at a global level,
specific marketing programmes for our products are determined locally. In early 2003,
Coca-Cola India collected Advertiser of the Year and Campaign of the Year awards
for the Thanda Matlab Coca-Cola all-media campaign. Innovation has been the
hallmark of other marketing campaigns, with the Company racking up "firsts" in the
introduction of canned and PET soft drinks, vending machines and backpack
dispensers for crowds of cricket supporters.

Quality

We consider the consistent high quality of our beverages to be one of our business’
primary assets. In India, as in each country where we produce our beverages, the
Coca-Cola system adheres not only to national laws on food processing and labelling,
but also to our own strict standards for exceptional quality. In everything we do, from
the selection of ingredients to the production of our beverages and their delivery to the
marketplace, we use our specialised quality management system, The Coca-Cola

15
Quality System, to ensure that we are offering consumers only the highest quality
products. We monitor our success through our customer and consumer feedback and
our in-trade monitoring programmes, and this iformation enables us to continuously
improve.

Coca-Cola and the community.

At Coca-Cola, we have a long-standing belief that everyone who touches our business
should benefit. That basic proposition – that our business should bring benefit and
refreshment – is central to the way we operate in communities around the world. Coca-
Cola India provides extensive support for community programmes across the country,
with a focus on education, health and rainwater harvesting, all key priorities of the
Indian government, which has recognised the Company’s efforts with several awards.

Education: Coca-Cola India is supporting community-based primary education projects set up to provide educational opportunities to
marginalised children in slums and villages. To date, the projects have benefited 50 schools, thousands of students, over 500,000 villagers and
over 10,000 slum dwellers, as well as several villages near Coca-Cola bottling plants.

Environment: Coca-Cola India is supporting community-based rainwater harvesting

projects in rural and urban areas to help restore water levels and promote community
education in ways to conserve natural resources. These initiatives have benefited over
10,000 Delhi residents, as well as local community members, both in areas surrounding
Coca-Cola bottling plants and elsewhere.

Healthcare: Coca-Cola India is partnering with NGOs as well as St. John’s

Ambulance Brigade (Red Cross) to provide free medical facilities and information to
poor people who cannot afford to visit hospital facilities. These efforts are helping tens
of thousands of underprivileged people in seven states in India, as well as several
villages near Coca-Cola bottling plants.
The Company has also supported a range of other national initiatives, such as a major
polio-eradication drive and drought-relief programme, in addition to support towards
the National Cricket Championship for the Blind, and National Athletics meetings for
the physically challenged.

16
The world's favourite drink. The world's most valuable brand. The
most recognizable word across the world after OK.
Coca-Cola has a truly remarkable heritage. From a humble beginning
in 1886, it is now the flagship brand of the largest manufacturer,
marketer and distributor of non-alcoholic beverages in the world.

COCA COLA IN INDIA

In India, Coca-Cola was the leading soft-drink till 1977 when govt.
policies necessitated its departure. Coca-Cola made its return to the
country in 1993 and made significant investments to ensure that the
beverage is available to more and more people, even in the remote and
inaccessible parts of the nation.

Coca-Cola returned to India in 1993 and over the past ten years has
captured the imagination of the nation, building strong associations
with cricket, the thriving cinema industry, music etc. Coca-Cola has
been very strongly associated with cricket, sponsoring the World
Cup in 1996 and various other tournaments, including the Coca-Cola
Cup in Sharjah in the late nineties. Coca-Cola's advertising campaigns
Jo Chaho Ho Jaye and Life ho to Aisi were very popular and had
entered the youth's vocabulary. In 2002, Coca-Cola launched the
campaign "Thanda Matlab Coca-Cola" which sky-rocketed the
brand to make it India's favourite soft-drink brand. In 2003, Coke was
available for just Rs. 5 across the country and this pricing initiative
together with improved distribution ensured that all brands in the
portfolio grew leaps and bounds.

17
 Brand
Ambassadors

Coca-Cola had signed on various celebrities including movie stars

such as Karishma Kapoor, cricketers such as Srinath, Sourav
Ganguly, southern celebrities like Vijay in the past and today, its
brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi
and cricketer Virendra Sehwag.

SKUs

Glass PET Can Fountain

200 ml 500 ml 330 ml Various Sizes
300 ml 500 ml + 100 ml free
500 ml 1.5 L
1000 ml 2L
2.25 L

TWO RAINWATER-HARVESTING PROJECTS IN KALADERA VILLAGE

India, May 17, 2004 - Coca-Cola India on Monday dedicated two rainwater-
harvesting projects to the people of Kaladera village in Jaipur district where the
company has its Bottling

The Company constructed rainwater harvesting structures at Government Girls School

and Government Degree College Kaladera with an approximate storage capacity of
three lakh litres and a ground recharge potential of an additional five lakh litres.

Three structures were constructed within two months with the technical assistance of
the State ground water board US Salodia, IAS, while handing over the project to
people said that there was definite need for conserving our natural resources and such
initiatives will surely benefit the

18
Local communities

This scientific method for recharging of aquifers is the need of the hour and it is
important to take action to ensure sustainable development, said an official of the State
Ground water deptt.

The vice president, Coca-Cola India, Sunil Gupta said, "we have completed this
project before the monsoon for the desired benefits. It's a small initiative but it would
inspire others to take up similar projects for water conservation."

On the lines of Coca-Cola to protect, preserve and enhance the environment, seven
other industries would be constructing rain-water harvesting projects within their
premises in RIICO Industrial area, Gupta said.the company also announced other
rehabilitation grants for unemployed enterprising ladies and for repairing of damaged
and broken roads.

COCO COLA ENTERPRISE CLOSE TO OUR COMMUNITY

Although we are a $17 billion, international company, we strive everyday

to be "Close to Home." Though this goal may seem to be difficult for a
company our size, in reality it is at the core of our organization.

Throughout the past 100 years, Coca-Cola bottlers in towns and

communities throughout our territories have helped build their
communities as they helped to develop the Coca-Cola brand and build their
businesses. The first bottling franchise began operations in 1901, serving
parts of Tennessee and other nearby locations under the ownership of
Benjamin F. Thomas and James F. Johnston, grandfather of our former
chairman and chief executive officer, Summerfield K. Johnston, Jr.
These links remain vital to our business today, as demonstrated by our
strong commitment to maintaining a local focus to our business that
includes a stronger than ever commitment to being a good local citizen.

19
Our employees are involved in a broad array of community activities and
initiatives, helping everyday to improve education, to aid local charities,
and to strengthen communities. In activities as varied as sponsoring Coca-
Cola Kids Clubs, to helping local youth sports leagues, to serving
important roles in local chambers of commerce, Coca-Cola Enterprises
employees work to help those around them.

This approach extends throughout our business as well. For example, with
a strategy we call Community Marketing, our employees play a major role
in customer success by increasing the presence of Coca-Cola at the
neighborhood level. In our community schools, we strive to be responsive
and respectful of the rights of parents, teachers, and students to choose the
beverages for their schools. We encourage positive choices about physical
fitness, lifestyle and nutrition through our program, “Your Power to
Choose…Fitness Health Fun.”

In every market, in every town, in every Coca-Cola Enterprises sales

center, there are similar examples of our efforts to help and improve the
local areas we serve. It is a foundation of our business, which is why our
philosophy of "Close to Home" is essential to our success.

COCA COLA CLOSE TO PARTNERS

As the world's largest bottler of liquid, nonalcoholic refreshment, we

operate in markets with dramatically different consumer preferences,
product delivery systems, economic conditions, and marketplace
opportunities.

20
Despite these variables, Coca-Cola Enterprises meets the needs of local
customers and communities throughout its diverse territories with a strong
commitment to local, community-based marketing and superior
marketplace execution. These concepts, combined with our firm belief in a
decentralized operating structure that places responsibility and
accountability as close as possible to the customer, clearly distinguishes
Coca-Cola Enterprises from other bottlers.

COCA COLA CLOSE TO PEOPLE

The people of Coca-Cola Enterprises are the heart and soul of our business,
building relationships with our customers and our consumers in the
communities we serve. By putting people first, we hope to create value for
everyone touched by our Company.

We strive for an atmosphere in which all employees are comfortable being

themselves - offering ideas, making suggestions, expressing views, and
appreciating our shared and unshared differences - regardless of their age,
race, gender, nationality, ethnicity, religion or sexual orientation.

COCA COLA CLOSE TO COMPANY

Close to home" is a strong statement for a Company that operates
throughout the United States, Canada and Western Europe, runs 454
facilities, and generates revenues of approximately $17 billion each year.

Yet, our Company and its employees work everyday to enhance our focus
on the local nature of our business. Though Coca-Cola Enterprises Inc. is
little more than 16 years old as a company, our roots span the more-than
100 years of the Coca-Cola bottling business. From their earliest days,
Coca-Cola bottlers have worked in partnership with their local
communities.

21
Today, we strive to build upon this heritage by working very hard to be an
outstanding local citizen and an integral part of each community
throughout our territories.

COCA COLA GUIDING PRINCIPLE FOR CITIZENSHIP

We will adhere to the highest ethical standards, knowing that the quality of our
products, the integrity of our brands and the dedication of our people build trust and
strengthen relationships.

We will serve the people who enjoy our brands through innovation, superb customer
service, and respect for the unique customs and cultures in the communities where we
do business.

:::: Enrich the workplace ::::

We will treat each other with dignity, fairness and respect. We will foster an inclusive
environment that encourages all employees to develop and perform to their fullest
potential, consistent with a commitment to human rights in our workplace.

The Coca-Cola workplace will be a place where everyone's ideas and contributions are
valued, and where responsibility and accountability are encouraged and rewarded.

:::: Preserve the environment ::::

Our approach to environmental issues is guided by a simple principle: We will conduct

our business in ways that protect, preserve and enhance the environment.

22
The Coca-Cola eKO System translates this principle into action by establishing a
framework for successfully managing our environmental performance worldwide.

:::: Strengthen the community ::::

We will contribute our time, expertise and resources to help develop sustainable
communities in partnership with local leaders.

We will seek to improve the quality of life through locally-relevant initiatives

wherever we do business.

Coca-Cola in India - Products & Quality

Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the
Company's international family of brands including Coca-Cola, Diet Coke, Sprite
and Fanta, plus the Schweppes product range.

Our Kinley water brand was launched in 2000 In 2001, our energy drink Shock and
our first powdered concentrate, Sunfill, hit the market Annual per capita consumption
of soft drinks in India is nine 8-ounce servings In early 2003, Coca-Cola India
collected Advertiser of the Year and Campaign of the Year awards for the
Thanda Matlab Coca-Cola all-media campaign

In early 2003, Coca-Cola India collected Advertiser of the Year and Campaign of
the Year awards for the Thanda Matlab Coca-Cola all-media campaign The
Coca-Cola system adheres not only to national laws on food processing and
labeling, but also to our own strict standards for exceptional quality In everything we
do, from the selection of ingredients to the production of our beverages and their

23
delivery to the marketplace, we use our specialised quality management system, The
Coca-Cola Quality System, to ensure that we are offering consumers only the highest
quality products We monitor our success through our customer and consumer
feedback and our in-trade monitoring programmes, and this information enables us
to continuously improve our already demanding systems.

-Cola Company is a global company with some of the world's most Our
beverages are produced

COCA COLA CLOSE TO PEOPLE

The heart and soul of our enterprise have always been our people. Over the past
century, Coca-Cola people have led our success by living and working with a
consistent set of ideals. While the world and our business will continue to change
rapidly, respecting these ideals will continue to be essential to our long-term success.

Nothing is more important to our success than integrity. This begins with insisting on
absolute quality for every one of our products, and acting with a strong sense of
accountability in everything we do.

Coca-Cola people have always known that building and nurturing our relationships
with other people and the world around us is an essential part of our work. No matter
how big or complex our business becomes, we must always demonstrate complete
respect for each other. As the world becomes more interconnected, yet more firmly
rooted in local pride, recognition of our interdependence with our stakeholders
becomes even more essential.

A large part of our relationship with the world around us is our relationship with the
physical world. While we have always sought to be sensitive to the environment, we
must use our significant resources and capabilities to provide active leadership on
environmental issues, particularly those relevant to our businesses.

As we have expanded over the decades, our company has benefited from the various
cultural insights and perspectives of the societies in which we do business.
Much of our future success will depend on our ability to develop a worldwide team

24
that is rich in its diversity of thinking, perspectives, backgrounds and culture. Coca-
Cola is the world's most inclusive brand, and Coca-Cola must also be the world's most
inclusive company.

From source water to soft drink bottle

At The Coca-Cola Company, through our globally accepted and validated

manufacturing processes and Quality Management Systems, we ensure that our
manufacturing facilities are equipped to provide the consumer with the highest
possible quality beverage each time. Let us now take you through the processes

and Quality Assurance Programmes followed by our world-class manufacturing

facilities in India.

Even before the plant is constructed, the site is selected based on the availability of
source water meeting the potability quality standards. At all our carbonated and non-
carbonated soft drink manufacturing locations, the source water is tested for all
requirements of potable drinking water. The analysis is always conducted by
independent third party accredited laboratories. The source water is then properly
protected and re-tested periodically to ensure conformance to potability standards.

The water is then drawn through sealed pipelines into the storage tanks in secured
water treatment areas of the manufacturing plant..

1. The first step in the manufacturing of soft drinks is the disinfection of water
using the globally approved procedure of chlorination. This treatment ensures
the destruction of microorganisms including pathogens and oxidation of heavy
metal ions and organic impurities.

2. The second step is the filtration at the molecular level, which is achieved either
by coagulation/flocculation or reverse osmosis. Contaminants commonly
removed by this process include:

- Dirt, clay and any other suspended matter in the water.

- Microbial matter (including bacteria, yeast, moulds, virus, protozoa).

25
Heavy metals and compounds which may cause an off-taste

- When coagulation/flocculation is used, colloidal materials and

suspended particles are removed by settling plus enhanced filtration
through multi-media. If needed, alkalinity reduction may also be
achieved by lime softening or ion exchange filters.

3. The third step to stop potential contaminants is water purification using

granular activated carbon filters. The granular activated carbon, with
its large and porous surface area, ensures effective removal of trace levels of
organic compounds (including pesticides and herbicides), colour, off-taste and
odour-causing compounds using the principle of absorption.

4. The last step is polishing filtration, which is passing water through high
efficiency 5-micron filters to ensure every drop of treated water is free from
any activated carbon fines and is safe for use in
Similar to the stringent norms used for water, we buy high-grade sugar from
authorized sugar mills in India and this is treated with a globally acclaimed
carbon treatment which removes any impurities and is then used for the
preparation of purified sugar syrup. This sugar syrup is then blended with the
soft drink concentrate.

Carbon-dioxide from authorized suppliers meeting international purity standards is

procured, which goes through stringent quality control checks before being used in
the beverage process.

The three ingredients of syrup, treated water and carbon-dioxide are blended as per
The Coca-Cola Company's specifications.
The glass bottles returned from the market are thoroughly cleaned and sanitized with
specially formulated cleaning agents at high temperature that use sophisticated state-
of-the-art Bottle Washers or Bottle Rinses (in case of PET). These bottles are then
transported to the filler using a fully automated conveyor system after a thorough
visual inspection. The beverage is then filled into glass containers or virgin food grade

26
PET bottles using a high-speed automated filling machine. The entire filling operation
is fully automated and untouched by human hands.
The bottles are finally capped/crowned, date coded and packed into crates/cartons to
make them available to our consumers.

The complete manufacturing process has a well defined and structured Quality Control
and Assurance Programmer.

All the manufacturing facilities employ qualified, experienced and trained

professionals for manufacturing and testing of our products.

Routine tests carried out by bottling operations and external laboratories:

An employee operates a proportioner, where the syrup, carbon-dioxide and water

are blended.

Analysts examine water samples using a UV spectrophotometer.

All the bottling facilities follow the Good Manufacturing Practices requirements as
applicable to the food industry. All manufacturing equipments fulfills the stringent
requirements of GMP and sanitary design.

The entire quality management system of each plant is documented, managed and
continually improved through a world-wide accepted system of TCCQS (The Coca-
Cola Quality System).

The Company also has a strong internal audit system to monitor compliance to
international and local standards. The manufacturing facilities also get audited by
accredited external audit agencies against quality management standards.This internal
checks and balances system works virtually in every aspect of our business and gives
us the confidence to reassure our promise to consumers every day.

At The Coca-Cola Company, we are committed to delivering high quality products to

our customers and consumers throughout the globe. Each and every time.

27
 Process parameter No. of tests

1 Water 71
2 Water Treatment & Auxiliary 68
Chemicals
3 CO2 50
4 Sugar 13
5 Syrup 17
6 Packaging Material 25
7 Container Washing 17
8 Finished Product 18
9 Market samples 15
10 External Lab 147

TOTAL 441

Cola and the Battle for Safe Water

Water harvesting is the buzzword. Millions of rupees are being sunk to promote water
harvesting. And at the same time, licenses are being issued to private companies to not
only exploit ground water but to go in for 'water mining'. In the past few years, for
instance, the number of golf courses has multiplied in and around the major metros in
India and at the same time more and more bottling plants for soft-drinks are being set
up. The basic objective being very clear: let the average consumer conserve water for
the benefit (and luxury) of the rich and the elite!

In India, as the prestigious fortnightly Down to Earth estimates that the ever-swelling
numbers of urban consumers who are hitting the (soft-drink) bottle and the increasing
ability of the beverage manufacturers to penetrate the rural market have ensured that
sales and revenues head north. According to market sources, the soft-drink industry
was estimated at 6.5 billion bottles in the year 2000 and volumes have been increasing
at 14-15 per cent per annum since then.

"An international soft drink association put the market size of the soft-drink sector in
India at about 1.4 billion litres in 1998. Producing this quantity would require a
staggering 5.6 billion litres of water. Most of this is extracted from groundwater
resources. Assuming that the per capita consumption of water is 30 litres per day, the
water consumed annually by the soft-drink industry is enough to meet the water needs

28
of more then 5 lakh people (say, for the district of Bolangir in Orissa, which is
chronically drought hit) for a year."

In Kerala, marketed by the State tourism as God's own country, an NGO "Jananeethi"
is waging a lone battle against the excessive extraction of groundwater and the
resulting deterioration of water quality caused by Hindustan Coca-Cola Beverages Pvt
Ltd -- a local unit of the multinational soft-drink giant. The resulting impact on
agriculture in the region has been very well documented.

We present the news report from the latest issue of Down to Earth magazine. The
second item is the complete report prepared by Jananeethi, which can be obtained from
the address listed.

1. Water battle

Regulations sorely missed as Kerala villagers cross swords with Coke over
indiscriminate groundwater use

Kushal P S Yadav & Surendranath C Down to Earth

Even as Coca-Cola draws a generic link with all things cool in its latest ad, the soft-
drink giant is feeling the heat of a two-month-long agitation by local villagers against
its bottling plant in Palakkad district of Kerala. Their grievance: excessive
groundwater extraction by Hindustan Coca-Cola Beverages Private Limited (hcbl) -
the local unit of the multinational company.

"The plant was set up in 1998 on a 15-ha plot in violation of the Kerala Land
Utilisation Act of 1967, intended to prevent the use of agricultural land for non-
agricultural purposes," alleges Velloor Swaminathan, convenor, Coca-Cola Virudha
Janakeeya Samara Samithy, a local pressure group. Hcbl officials, however, refute
these allegations. In fact, they are said to have justified the unit's functioning by
pointing out that there is no law regulating the use of water. And they are not far
wrong.

Up in arms

29
For the past few weeks Plachimada village, located in Palakkad, has been in the thick
of controversy. People from about 1,000 households, including 50 women belonging
to Eravala and Malasar tribal communities, have been holding demonstrations and
staging sit-ins in front of the hcbl factory complex.

Villagers allege that the soft-drink unit is guzzling water through borewells, sucking
the groundwater aquifer and their open wells dry. "Earlier my irrigation pump used to
run throughout the day but now there is not enough water to operate it for even 15
minutes," says R Krishnaswamy, who owns about three hectares (ha) of land adjacent
to the hcbl plant. He has not watered his coconut trees for three months. Consequently
though there has been a six-fold drop in the yield of nuts, he can only watch helplessly.

To be sure, Coke cannot be solely blamed for the current row. Because the law of the
land allows beverage makers to set up shop anywhere in the country. It is not
mandatory for them to undertake an environmental impact assessment. A mere consent
from the state pollution control board, apart from furnishing details about the quantity
of water to be used, is all that they need to get started.

Free for all

Shocking as it may sound, there are hardly any laws or regulations governing
groundwater extraction in India. No mechanisms exist to regulate the amount of water
used.

All issues pertaining to groundwater are dealt with by two core bodies - the Central
Ground Water Board (cgwb) and the Central Ground Water Authority (cgwa). Both
fall under the Union ministry of water resources. While the cgwb is responsible for
advising states on matters relating to groundwater, the cgwa was constituted under the
Environmental (Protection) Act, 1986, to regulate and control groundwater
management. But both these authorities are by and large advisory.

The cgwa has the mandate for banning the extraction of groundwater in areas where
the water table is very low or the water quality has deteriorated because of pollution.
"If the water level plummets by four metres over a period of 10 years in a particular
place, it is designated as a notified area," reveals a cgwa official. Regions where the
natural replenishment of water is less than the annual extraction also come under the

30
purview of notified areas. To date, the cgwa has notified only 11 such spots in the
country. The few groundwater norms that have been formulated remain restricted to
these areas.

Nominal charge

Since there are absolutely no groundwater abstraction controls in the rest of the
country, soft-drink makers like Coca-Cola just need to specify how much water will be
used in the unit so that they can be charged for that amount. Payment by the user is
termed as water cess and is regulated under the Water (Prevention and Control of
Pollution) Cess Act, 1977. The industry has to pay cess on the water consumed for
specific purposes at prescribed rates. "To determine the amount of water used, meters
of prescribed standards are installed at stipulated places," says a Central Pollution
Control Board official.

Water cess can differ from state to state and on the basis of type of application. In
some cases, this amount can be very low. The hcbl spokesperson informed Down To
Earth that the company paid this levy to the Kerala Pollution Control Board (kpcb)
every six months.

According to him, the cess is paid under three heads: l For cooling, spraying in mines
and boiler at the rate of 2.25 paise per kilolitre (kl) l For domestic purposes at the rate
of 3.00 paise per kl l For processing at 7.50 paise per kl.

When compared to what the denizens of Delhi pay for domestic consumption of water,
the cess paid by hcbl in Palakkad is a pittance. The capital's residents pay 35 paise per
kl for consumption up to 10 kl and Rs 1.50 per kl for use above 20 kl. As against this,
a charge of 3.00 paise for 1000 litres of water would indeed make the Kerala district a
cost-effective proposition. Significantly, who would want to conserve water when such
a paltry sum has to be paid?

2. Jananeethis report: On the amplitude of environment and human rights ramification.

July 2002

31
Excerpts:

Jananeethi team inspected the public wells and the private wells situated very close to
the factory site and collected samples for testing in sterile clean bottles and they were
sealed. All the wells had moderate levels of water in them and it looked clear. The
samples when drawn from the wells, showed turbidity. A white precipitate formed a
sediment when the water sample was kept without movements for some time. High
levels of turbidity can protect the microbes from the effects of disinfection and the
water can stimulate bacterial growth. (WHO, 1998). The water samples showed
precipitates on heating. Disagreeable taste of this well water was also observed at the
time of collection though there was no objectionable odour. As such no health-based
value is prescribed for drinking water for the colour. . Acceptable pH of drinking water
is between 6.5 and 8.5.

Inorganic constituents:

Chloride levels in the water were 540 mg /l. The normal level of Chloride in
unpolluted water for Palakkad district is not given. But the standard prescribed for the
drinking water is 200 mg/l and the maximum permitted is 600 mg/l. The present value
of 540 mg /l of chloride content in the water samples collected is slightly high when
the topography of the region is correlated with the water distribution. The presence of
sulphates at a level of 250mg/l may alter the taste of the drinking water though it also
is in the permitted level. TDS (Total Dissolved solids) has great effect on the taste of
drinking. Palatability of drinking water with TDS level less than 600 mg/l is generally
considered good.

Hardness of drinking water

The present samples collected showed a very high level of hardness .The taste
threshold for the calcium ion is in the range of 100 to 300 mg/l. Taste threshold of
magnesium is probably less than that of calcium. Consumers also tolerate more than
500 mg/l. On heating the water it forms deposits of calcium carbonate. The major
problem with the well water in the area is the presence of hard water .It may be due to
the erection of tube wells, and pumping and drainage of ground water at a very high
level. Though the hardness of the well water is not posing any health problems, it has

32
other social and psychological consequences on the lives of these people. More soaps
and detergents are to be spent, as lathering of soap will be less in hard water. Heating
of hard water precipitates carbonates. There will be more fuel use and loss of
efficiency as the people are poor and dependants on firewood as fuel. Heating hard
water under pressure can cause explosions. So the hardness of water adversely affects
cooking which is the main activity of the women of the area. Washing linen in hard
water reduces the life of the fabric and results in economic loss to this community.
Hardness of water shortens the life span of pipes and motor fittings used for pumping.
Most of the farmers pump water from their wells for agriculture

General remarks on well water:

The drinking water in the vicinity of the Hindustan Coca-Cola Beverages Pvt.Ltd is of
poor quality. Water having disagreeable taste and turbid appearance is not preferred
for domestic use. The high alkalinity, total hardness, chloride content, TDS and MPN
value are not conforming to the drinking water standards. The water available is very
hard. The dissolved oxygen content is less. Since the MPN value is higher bacterial
contamination may be suspected. Hence Jananeethi feels that the water of the wells of
this area is polluted and unfit for domestic use.

Chemical Examination of the waste slurry

The samples of waste collected from the farmlands were tested for its manurial value
since the factory had impressed peasants that it was good manure. The cream coloured
and tar black residue which was spread in the farmlands appeared clay like matter with
28 to 30 % calcium in it and 4 to 5 % phosphorus. There was no nitrogen content in
the collected waste, proving that the manurial value of the waste is nil. Too much of
calcium in the soil can leach into the wells and ponds as they will be washed by heavy

33
rains and this again may pose severe problems in the area, The presence of excess
calcium in the farmland may lead to nutrient imbalance in the soil .The farmlands
which are having apparently very good soil structure may in due course get spoiled.
Slurry disposal system needs immediate attention from the factory management and
selling the slurry waste to farmers, as manure has to be stopped forthwith. Earnest
effort has to be taken up to detect the heavy metal residues in this waste as this is
spread in all farmlands of the area. The residents are experiencing sever foul odour
from the factory especially in the evening and nighttime. It is also reported that the
wastewater generated emits a putrid odour when it is used for irrigating the gardens in
the factory compound.

The AgBioIndia mailing list is an effort by the Forum for

Biotechnology & Food Security to bridge the yawning gap in our
understanding of the politics of food. We believe this mailing list will
create wider awareness and understanding of the compexities of the
crisis facing Indian agriculture and food security. This list will keep
you posted on the intricacies and games being enacted in the name of
eradicating hunger.

It is a non-commercial educational service for non-profit organisations

and individuals. Subscribers are welcome to contribute information.

PRODUCT PROFILE

The Coca-Cola Company's Brands (as of 12/31/02)

A
A&W *
Ades Alive
Almdudler Ambasa
American Andifrut
Andina Nectar Aqua
Aquactive Aquana
34
Aquarius Aqvaris
Arwa Aybal
B
Bacardi Mixers Barq's
Beat Belte
Beverly Bibo
Bimbo Bimbo Break
Bistrone Bjare
BlackFire Bom Bit Maesil
Bonaqua/Qa BPM
Bright And Early Burn
Buzz
C
caffeine free Coca-Cola caffeine free Coke light/diet
Coke
Cal King Calypso
Canada Dry * Canning's

Cappy Capric
Carvers Chafresco
Chaho Charrua
Cheers Cherry Coke
Chinotto Chinotto Light
Chippewa Ciel Chivalry Citra
Coke II Coca-Cola
Cocoteen Cresta
Cristal Crush *
Crystal Cumberland Gap
D
Dannon * Dasani Water
Delaware Punch DESCA
diet A&W * diet Almdudler
diet Canada Dry * diet Charrua
diet Cherry Coke diet Coke/Coca-Cola light
diet Coke/Coca-Cola light diet Crush *
with lemon
diet Dr Pepper * diet Fanta
diet Inca Kola diet Kia Ora *
diet Krest diet Lift
diet Lilt diet Mello Yello
diet Minute Maid Soft diet Mr Pibb
Drink
diet Nestea Cool diet Nestea/Nestea Light
diet Oasis * diet Schweppes *
diet Sprite/Sprite Light diet Squirt *
diet Tai diet Vanilla Coke

35
Disney Hundred Acre Disney Xtreme Coolers
Wood
Dorna Dr Pepper *
Drim
E
Eight O'Clock Eight O'Clock Fountain
Eight O'Clock Litro Pack Emblem

36
FG H
Georgia H2OK
Georgia Club Hanul Yeon Cha
Georgia Gold Hawai
Gini * Hi Spot *
Gira Hi-C
Gold Spot Hit
Grand Blue Horizon
Grapette Huang
Guarana Jesus

I J
Ice Cold Mix Jaz Cola
Ice Dew Jet Tonic
Ice Mountain Jinmeile
Inca Kola Jolly Juice
Itu Joy
Izvorul Alb Jurassic Well

K L

Kapo Axion
Kapo Leafs
Kapo Super Power Lift
Kia Ora * Lilt
Kilimanjaro Limca
Kin Limonade
Kin Light Linnuse
Kinley Love Body
KMX
Kochakaden
Koumi Soukai
Krest
Kuat 37
Kuat Light
Kuli
 M N

Maaza Nagomi
Mad River Nalu
Magnolia
Fanta Namthip Water
Finley
Magnolia Funchum Natua
Fioravanti
Magnolia Zip Five Alive
Nectarin
Manzana Mia Nescafe
Fontana Fraser & Neave
Marocha Nestea
Master Chill Nestea Cool
Freezits Fresca
Master Pour Nestle
Mazoe
Frescolita Nevada
Freskyta
Meijin New Vegitabeta
Frestea
Mello Frisco
Nihon Alps Mori No
Mizudayori
Frugos Fruit Labo
Mello Yello Nordic Mist
Mer Tree
Fruit Northern Neck
Fruitia
Mezzo Nusta
Fruitopia
Miami Fruitopia Tea

Mickey Mouse
Migoro-Nomigoro
Milo COCA-COLA IN INDIA
Minaqua
Coca Cola in India-
Minute Maid
After a 16 years absence, coca cola returned to India on October 26,1993 with its
Minute Maid Juice To Go
launch in Agra.An engagement in March 1993 with the Parle Group gave the company
Minute Maid Soft Drink
instant ownership of the nation’s top soft drinks brands, with access to parle’s 53-plant
Mireille
botteling network, and a base for rapid introduction of the company’s international
Mr Pibb
brands. This network remains India’s largest soft drink bottling and distribution
O P
infrastructure, reaching out too Indian consumers through a universe of over 8000000
retail outlets spread across the country.
Oasis * Paani
Odwalla Parle
As the leading producer and marketer of soft drinks in India, the company leads the
OK Pepe Rico
flavoured, carbonated soft drink market . the Coca-cola Company’s products in India
Old Colony * Pilskalna
include the company’s international brands- Coca cola, sprite and fanta, as well as
Planet Java
India’s leading soft drink brands, Thumps Up Limca and Maaza- brands acquired from
Play
the Parle Group in 1993.
Pocket Dr
Poiana Negri
38Poms
Ponkana
Ponkana Litro Pack
 Portello
POWERade
POWERade Light
Private Label
Brands in India:- Pulp
Pump
Q R
1. Coca-Cola
2. diet Coke®
Qoo Ramblin' Root Beer
3. Sprite®
Quatro Real Gold
4. Fanta®
Red Flash
5. Schweppes
Red Lion
6. Thums Up®
Refresh Tea
7. Limca®
Rimzim
8. Maaza®
Rio
9. Citra™
Ripe N Ready
10. Gold Spot®
Risco
11. Kinley™ water
Riwa
12. Sunfill™ concentrate
Roses *
13. Shock™
Royal Tru
14. RIMZIM®
S T
TERMS
Samurai AND TERMINOLOGY
Tab
Santiba Tab Clear
1.) DOD-Santolin
DESPATCH OUT DATE Tab-X-Tra
The date at which the product must
Sarsi
leave the Tahitian
factory warehouse and reach retail Treat
outlet.* If any product is going to
Saryusaisai
attain its DOD in a week’s time then Tai
it must be communicated to the manger of
Schweppes
the warehouse & the* stock should beTasters
cleared Choice
as soon as possible.
2.) FocusSeagrams * stock whose DOD
Stock- The Tavern
is less than 15 days away.
Seasons Tea World Collection
3.) BBD- Best Before Date- The date before which the product is fit for
Seiryusabo Thums Up
consumption. BBD stock can’t be sold in market.
Seltz Tian Yu Di
4.) Clearance Stock- The stock which is between the Focus & BBD stage.
Sensation Tiky *
5.) Quality Distributor Audit- Company’s quality auditor pays regular visits
Sensun Top
to the Senzao
warehouses of the distributorToppur
and the retailer to check whether all the
qualityShock
parameters are met or not. Tropical
6.) RGB-Simba
Refill Glass Bottle. These bottle are made up of glass.
Tuborg
7.) PET- Simply
These bottle
Appleare made of plastic.
Turkuaz
Simply Orange Tutti *
Slap 39
Smart
Sokenbicha
 Sonfil
Soonsoo
Sparkle
Sparletta
Sparletta Iron Brew
Splash
Sport *
Sports Plus
Sprite
Spur *
Squirt *
Stoney Ginger Beer
Sun Valley
Sunfill
Sunkist *
Supa
Superkools
Surge

U V

Urge Vanilla Coke

Vegitabeta
VICA
RESEARCH METHODOLOGY
Vita
Vital
For the purpose of the study surveys were conducted at the distributor and retailer
Vital O
warehouses across different cities of Rajasthan. The survey sheet (a sample copy is
Vitingo
attached) were prepared according to the objectives of the project and was
administered accordingly.
W The data gatheredYthrough this exercise became the primary
data. The survey sheet was accompanied by discussions with dealers and retailers
which providedWannabe
an in-depth view of the problems and challenges faced by them on the
Yangguang
quality issues. Water
Detailed notes were prepared Youki
Salad on the basis of these discussions.
Wink * Yumi
Thus questionnaires
Winnie theand discussions were the two main tools/instruments used.
Pooh
Z

Zip
40

* In Select Markets
 The methodology was used to gather information and data related to the quality
problems faced by the distributors and retailers of coca-cola so as to minimize the lead
time of the product from factory to the point of purchase.

Some of the other sources used for the report were –

Company Documents- The documents provided by the company gave an insight

of the quality initiative of coca cola Reception of the company profile and the
as well as provided
organizational chart. It also helped Potable Water
in generating the broad parameters of the survey
and the analysis thereafter.

Demineralization
Discussions- To prepare the guidelines & to get the general idea of the
of the study and
Standardization of
working of the organization and its different departments various discussions and brain
Water
storming sessions were held with different departmental heads at the kaladera plant.

Adjustment of pH

Mixing of Concentrate
Flow Diagram

Addition of sugar &

syrup in the concentrate

Chemical Testing Preparation &

Clarification
of Sugar
Syrup

41

Bottling
Products Manufactured & Capacity :
Line1 - 600 bottles per minute (BPM) Returnable glass bottle (RGB) Multi serve line.
Line2 - 400 bottles per minute (BPM). 300 ml Returnable Glass bottles (BPM)
Line 3 - 150 bottles per minute (BPM) 2lt. &500 ml mobile.
Major raw material - treated water, concentrate, sugar& carbon dioxide.
Raw Water Treatment - To get treated water for processing operations raw water is
conti9noeslu coagulated, flocculated and classified and then passed through and
carbon and micron filters.
Waste water treatment & disposal - Waste water from the facility is treated in an
ETPC capacity 960/dayconsisting of primary, secondary and tertiary treatment units.
Secondary treatment 70% of effluent is used for horticulture inside the plant premi9ses
and remaining 30% is used in processing units after tertiary treatment (220 m/day
capacity)

42
Domestic effluent is treated in specific tanks and disposed through soap pits.
Infrastructure & Utilities :-

1. Land and area

The facility is spread over 81000 square meter

2.Manpower
A total of 156 personnel will be employed for all activities Including Production,
warehouse administration, security and maintenance out of that 72 are full time.

3. Water supply and treatment

Water requirement are not by 3 bore wells on the site. Raw water is disinfected by
chlorine and treated in a reverse osmosis unit of 25 meter qub/ hour capacity to give
treated water used for beverage making. Another steam of Raw water id passed
through disinfection, sand filtration plant and softening plant to get soft waster which
is used for bottle washing, boiler make up and other uses.

WHAT IS TPM ?

• A SYSTEM DESIGNED FOR LOCAL MARKETS

• TO IDENTIFY & PRIORITIZE ISSUES
• TO MINIMIZE TIME & TEMPERATURE EXPOSURE
• FROM THE MANUFACTURE, STROAGE & HANDLING OF OUR
PRODUCTS
• TIME & TEMPRATURE MANAGEMENT OF ALL PRODUCTS
ESPECIALLY PET PACKS AND OTHER SENSITIVE ATTRIBUTES
SUCH AS FLAVOUR & COLOUR

43
THE 4 PRODUCT LIFE CYCLE

PRODUCTION

WAREHOUSING

DISTRIBUTION

TRADE & MERCHANDISING

4 PHASES OF TPM

EDUCATE

EXECUTE

MONITOR

44
 MAINTAIN

TPM IN FOOD & BEVERAGES INDUSTRY

CLASSIFICATION OF GOODS

DURABLE GOODS PERISHIABLE GOODS NON-DURABLE GOODS

FOOD PRODUCTS & BEVERAGES

45
In managerial economics one of the classifications of goods is
Durable goods
Non-durable goods
Perishable goods
Food products & beverages (carbonated & non-alcoholic) falls in category of
perishable goods as these are susceptible to contamination.
According to Ross, Total Product Management is integration of all functions and
processes within the organization in order to achieve continuous improvement of
quality of product, or in other words, maintaining quality at every stage
(procurement, processing, storage, logistics & retailing.)

TPM at Hindustan Coca-Cola Beverages Ltd., Jaipur

Product Portfolio
RGB (Reusable glass bottles)
Coca-Cola, Fanta, Sprite, Limca, Thums-up, Kinley soda, Maaza, Sport Cola,
Canada Dry
PET (0.5 lit, 1.5 lit, 2 lit)
Coca-Cola, Fanta, Sprite, Limca, Thums-Up
Can (330 ml)
Coca-Cola, Fanta, Sprite, Thums-Up
Tetra Pack (200 ml)
Maaza

Parameters of TPM

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BBD (Best Before Date) – It is the date which assures consumer that product is fit for
consumption.
PACKAGING MATERIAL BEST BEFORE DATE (BBD)
RGB 180 DAYS
PET (2 Lit, 1.5 Lit) 90 DAYS
PET (0.5 Lit) 60 DAYS
CAN (except diet coke) 60 DAYS
TETRA PACK 180 DAYS

TPM at Processing Level

Testing product for

Gas volume
Appearance
pH
Packaging material

TPM at Warehouse Level

Following FIFO system

Keeping an eye on focus, clearance & dispose stock
Monitoring for BBD & DOD

TPM at Distributor & Retailer Level

Continuous monitoring for BBD & DOD

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Maintaining FIFO system
Avoiding sunlight exposure

Technological advancement and globalization resulted entire world as global village .

The only way to survive in global market is to offer best quality of product and
services . Total quality management , just in time , economic order quantity , E.R.P,
M.R.P And Total product management are important tool which can ensure best
quality product
Aggressive marketing strategies and heavy advertising can sale product once but its
quality which is responsible for frequent purchase
Total product Management is need of hour and each company has to ensure quality
wise its product are best

TERRITORY DIVISION OF THE PROJECT

1. JAIPUR
2. UDAIPUR
3. JODHPUR
4. AJMER

The project was divided into four categories namely Jaipur, Jodhpur, Udaipur and
Ajmer. I was assigned the Udaipur division, which included the areas of Udaipur,
Chittorgarh, Mt. Abu, Alwar, Bhilwara, Dholpur and other parts of eastern and north
eastern Rajasthan.

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 FINDING

With the help of questionnaires we found out the average age of PET and RGB at the
distributors and retailers warehouse at the places we toured. The findings of the
various distributors and retailers have been complied in the charts below

AVERAGE AGE OF COCA-COLA PRODUCTS AT THE

DISTRIBUTOR LEVEL

49
 A v e r a g e A g5e0 om0 f l Poent R A C K

100

89
90

80

)7 0 67
s 64
y
a
d 58
ni 6 0
(
E
G
A5 0 46
44 44
E
G
A
R4 0
E
V
A
30

20

10

0
C o c- a F a n ta T-U P 1 S p ri t e L im c a K . S oda A GGR E GRA TE
C o la
SKUs

50
 A v e r a g e A g e 1.5l
o f t&2lh eo Pn eRt A - CJ aK i pS u r

70

60 60
60 57 56

)
s5 0 47 47
y
a 44 45
d
ni
(
E4 0
G
A

E
G
A3 0
R
E
V
A

20

10

c o c-cao l a f a n 2lt a F a n 1.5L

ta K . S1 o d a T-U P2L L i m c2La L i m c1.5L
a A GGRE GRA TE
SKU

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AVERAGE AGE OF COCA-COLA PRODUCTS AT THE RETAILER LEVEL

AVERAGE AGE OF RETAILERS '2010

JUICE&COLD DRINKS 46

RESTAURANTS 52
L
M
0
0
5
T
E
P

STD/PAAN 43

GROCERIES 38

0 10 20 30 40 50 60

AVERAGE AGE (IN DAYS)

52
 AVERAGE AGE OF RETAILERS

JUICE&COLD DRINKS 29

STD/PAAN 89
RGB

Average Age

RESTAURANT 81
S

GROCERIES 58

0 10 20 30 40 50 60 70 80 90 100

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 C o m p ete tiv e a n a ly sis o f R G B

120

100 97

80
Days

60 54

40
29

20 16

0
2003 20 04 Q uarter'03 Q u arter'04

54
 Competitive analysis of PET

90 85
82
80

70

60

50
Days

40
30
30 27

20

10

0
2003 2004 Quarter'03 Quarter'04

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 Competetive analysis of Kinley water

120
112
107
104
100

80
Days

60

45

40

20

0
2003 2004 Quarter'03 Quarter'04

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 Competetive analysis of CAN

80 79

78

76 75 75

74
Days

72

70
70

68

66

64
2003 2004 Quarter'03 Quarter'04

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 Sale per day in May'2010 in different Areas

600

500

400

300
PRODUCTS

200

100

0
Tonk Road Raja Park Malviya Nagar Station Road Sodala C-scheme

AREAS

Thumsup Coca-cola Limca Sprite Maaza

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 SHARE OF DIFFERENT BRANDS IN RAJASTHAN

Limca
20%

Sprite
5%

Fanta Thumsup
8% 55%

Coca-cola
12%

Thumsup Coca-cola Fanta Sprite Limca

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 TOTAL PRODUCT MANAGEMENT AT DIFFERENT LEVEL

Production:-

• Management should be efficient enough in order to minimize the wastage and

to increase and optimize the productivity.
• Proper training should be given to the worker.
• Proper material holding from the raw material to the finished goods.
• Production is done in such a way that the product is made should have proper
label, date of manufacturing and it should be hygiene and the packaging should
be proper.

Warehouse:-

In warehouse the goods are kept properly. It should be kept clean in shade not
in open and direct sunlight should not fall on stock specially on Limca and Fanta
because it change the colour and taste. Proper board should be made for every lot of
stock.

The board contain the following:-

1) Lot number
2) Date of manufacturing
3) Date of Dispatch (DOD)
4) Best before date (BBD)
5) Quantity of goods

Distribution:-
• Note arrival time of truck and departure time from plant
• Check conformity of brand/pack against indent
• Note date code & segregate date wise and tag

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• Select cool – ventilated area of low temperature
• Move older lot for first out dispatch
Improve storage condition – godown/layout
• Check stock against target& trend
• Decide order – dispatch schedule by brand/pack
• Ensure fifo practice by agent
• Create awarness of TPM specifically PET- maaza- sprite
• Rationalise route and brand time table (small vehicle)
• Do not kill or over order stocks
• Personality supervise date code – check – all products
• BBD lapse is a direct revenue hit
• Report high risk stock – take suitable action
• Demonstrate – educate – enforce FIFO at pos along with the daily route
activity
• Be polite but firm about agent’s and retailer’s negligence . Don’t let
replacement be taken for granted

ROLL OUT PLAN

• Make deadlines
• Dispatch schedule of distributors – firm numbers
• Direct route sale plan
• Calculate stock level against plan
• Work reorder plan for brand pack or action of cxcess stock well in advance

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 FOR EXAMPLE:-

BOARD FOR RGB MONTH MARCH ‘05

PATICULERS THUMPS UP COCA-COLA LIMCA SPRITE FANTA
LOT NO. 1ST 1ST 3RD 1ST 4TH 2ND
DATE OF MFG. 02/03/09 04/03/09 03/03/09 02/03/09 04/03/09
DATE OF DISPATCH 02/06/09 04/06/09 03/06/09 02/06/09 04/06/09
BEST BEFORE DATE 02/09/09 04/09/09 03/09/09 02/09/09 04/09/09
QUANTITY OF 500 250 150 120 80
GOODS

FIFO method should be follow while placing the stock so it is easy for shipping
department at the time of dispatch, so the old stock is not remain in warehouse and
become BBD stock. FIFO method is strictly followed in shipping department. The
stock is reach to the distributor point with in dispatch out date (DOD) is half of best
before date (BBD). DOD is very important. It is the maximum time allowed for
reaching the goods from production to distributor.

Proper receiving of goods from company and maintain the record of each stock.
The following steps is maintained:-
1) Record for stock received.
2) Stock is placed in such a way that FIFO method is follow.
3) Ageing analysis board should be maintained regularly.
4) Proper ventilation and lighting should be there.
5) Place should be free from insects and pests.
6) Dry and proper temperature should be maintained.
7) Proper management of product delivery to retailer.
We do the retailer’s survey in which we see the manufacturing date of each brand
present at retailer’s shop. From this we conclude that this product is BBD or not, if
it is BBD then, it means that the sale of this flavor is not very good and this flavor
is not liked by the consumer. If the product is fresh not BBD then the sale of
product is good because in this business the flavor is most important element. In
this survey we inform the distributor to replace the BBD product. This process
helps management to decide which flavor is more popular & which is less popular.

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We also conclude that Thumsup and Limca (RGB) flavor are more wanted or sale
at juice center. 2L PET is more at provision store and department store. In rural
area RGB’s Selling is more because it cost Rs. 35 and give 2L in comparision to
300 ml and 500 ml and the quantity is also sufficient for family members. In this
summer sale of 2L PET of Thumsup and Limca is more because in comparison of
300 ml and 500 ml, 2L cost less.

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 SWOT ANALYSIS

SWOT Analysis

Strength

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  Stronger brands in Cold drinks

 Defining taste

 Dominant market shares

 First mover advantage

 Established distribution network.

 Aggressive market development

Weaknesses

 Bakeries and hotels do not appreciate the policy of price difference

between wholesalers and distributors.
 It doesn’t have tie ups with big hotel chains { like Oberoi and Taj }
 The company does not distribute samples to potential users.
 Service provided by the distributor is not up to the mark.
 Visi coolers provided by the company are not adequate in number.

Opportunities
 Impulse snacking is an Indian habit.

 Attitude and disposable income changes are favourable to impulse

drink.

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  Large youth population, 47% of urban India is growing dominant cold
drink consuming segment.

 Child and gifting segments expected to grow at faster rate.

 Great opportunity lies in the untapped new channels (school, colleges ,

clubs, hotels etc.)

Threats

 Aggressive marketing by competitors in hotels.

 Foreign drinks have entered the market, and are eating up the market share of
coca cola.

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 CONCLUSION

CONCLUSION

In the last few pages, one could clearly see how satisfied employees are with the
implementation of the new safely management system and would like to have more
such System implemented. A total culture of safety in the organization and even in

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their personal lives has been developed in the organization and each and everyone is
happy to follow it.

How does an organization achieve all this?

An implementation of any new system is not welcomed enthusiastically because

every human being by nature, fear change and resistance to change ought to be
there. knowing this fact ,anyone of us can appreciate that skill if something was
implemented so smoothly and perfectly, we can conclude that a lot of effort has
been made for its success. there are two points that explain from here;-

• All the safety rules and norms were being followed at the entire complex prior
to adopt this initiative.

• The second point is that whatever little adjustment had to be made they
couldn’t be made without the entire organization’s co-operation. A good
amount of seriousness had been displayed by one and all, each and everyone
had put in his\her best to practice safety and achieve the stokes whole heatedly.

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RECOMMENDATIONS

RECOMMENDATIONS

After the completion of two months on the project the above findings were presented
to the officials of Coca-Cola along with various recommendations based on the
findings of the project. The recommendations were based on a case to case basis of

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various distributors and retailers and follow up action was also taken on various
occasions.

As it has been depicted in the graph above the average age of the products had
declined in an average in 2003 as compared to 2002 which is necessary for the TQM
Phase III Certification for which the Kaladera plant was striving.

The above report generated by us was presented to the higher authorities of coke to lay
claims for the certification, the decision on which was pending while we finished the
project.

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 APPENDIX

APPENDIX

1. Name:_____________________________________________

2. ContactNo:_________________________________________

3. Occupation:_______________________________________

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Tick  as applicable:

Q.4 WHAT IS THE AVERAGE AGE OF COCA-COLA

PRODUCT OF PET 500ML AT DISTRIBUTOR LEVEL?

 44%

 57%

 69%

 53%

Q.5 WHAT IS THE AVERAGE AGE OF COCA-COLA

PRODUCT OF PET 1.5L&2L AT DISTRIBUTOR LEVEL?

 45%

 57%

 60%

 80%

 Q.6 WHAT ARE THE AGE OF COCA-COLA

PRODUCT OF 500ML AT RETAILERS LEVEL?

 48%

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  52%

 43%

 38%

Q.7 OVERALL, HOW SATISFIED ARE YOU WITH

COCA-COLA PRODUCTS AS A COMPANY?

 Highly satisfied

 Satisfied

 Not Satisfied

Q.8 IN WHICH AREA COCA-COLA PRODUCTS REQUIRED

MOST?
 Hotels

 Cinema Halls

 Bakeries

 All of the above

Q.9 WHICH COCA-COLA PRODUCT SATISFIES YOU THE

MOST?
 Coca Cola

 Thumsup

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 Mrinda

 Pepsi

 FANTA

Q.10 ARE YOU DRINK :

 PEPSI

 COCACOLA

 FANTA

 THUMS UP

-YOUR VALUABLE SUGGESTIONS: -

1. __________________________________________

2. __________________________________________

3. __________________________________________

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 BIBLIOGRAPHY

BIBLIOGRAPHY

BOOKS:-

• Organizational behavior :- L. M. Prasad

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• Human Resource Management:- C. B. Gupta

• Personal Management:- C. B. Mamoria

• Personal Management:-S. V. Gankal

World Wide Web:-

• W.W.W. Google.Com

• W.W.W.cocacola.Com

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