Week 1 Dairy

(Keep a record of the main tasks worked on each day)

LEARNINGS OBJECTIVES: (Induction to E-Commerce and Digital Marketing)
1. To understand and evaluate the e-commerce format vis-à-vis other major retail formats
2. To understand the Digital Marketing Process of the Company
3. To understand the E-Commerce Business Model of the Company
4. To collect the data of Website Visitors, Bounce Rate and Exit Rate
5. To understand the Customer Segments that the company is Targeting

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: 24th April, 2020 Day: Friday
Fr9.00 am to -
 A whatsapp group was created
10.00 am
including all the students that
10.00 am to -
got selected for the marketing
11.00 am domain work.
11.00 am to -
12.00 pm  A small intro was given by each
12.00 pm to - of the student including me on
1.00 pm the group.
1.00 pm to -
2.00 pm
2.00 pm to -
3.00 pm
3.00 pm to -
4.00 pm
4.00 pm to -
5.00 pm
5.00 pm to -
6.00 pm
6.00 pm to -
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: 25th April Day: Saturday
9.00 am to
10.00 am
 An observation work just to
10.00 am to
check the layout and
11.00 am
understand the functioning of
11.00 am to their pages.
12.00 pm
12.00 pm to Asked to go through their website and check
1.00 pm out their layout.
1.00 pm to Asked to go through their Instagram page.
2.00 pm
2.00 pm to Asked to go through their Facebook page.
3.00 pm
3.00 pm to Asked to go through their LinkedIn page.
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: 26th April Day: Sunday
9.00 am to
 Anubhav Dubey, the co-
10.00 am
founder of the company.
10.00 am to
11.00 am  He spoke about how he
11.00 am to Meeting with the Co-founder of the company started the venture and how
12.00 pm via Zoom App. people have to take risk and
12.00 pm to Meeting with the other heads of the company think of unique ways to
1.00 pm via Zoom App. conduct business.
1.00 pm to  He also motivated us to work
2.00 pm continuously and think of ways
2.00 pm to to improve the venture.
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
Time Slot BUSINESS LEARNING RESEARCH
DAY 4: Date: 27th April Day: Monday
9.00 am to
10.00 am
 For the first changes that
10.00 am to Task allotted to us was to go through their
could implemented I thought
11.00 am website and identify the changes that can be
grammatical errors first takes
made.
priority.
11.00 am to List them down in excel. Also suggest the
12.00 pm implementations that can made to improve the  If there are grammatical errors
website. then people that are currently
12.00 pm to Observed all the pages of the website. visiting the site will also stop
1.00 pm visiting due to unimpressive
1.00 pm to content.
2.00 pm
2.00 pm to Listed down all the grammatical errors that are
3.00 pm on the website.
3.00 pm to Listed down all the grammatical errors that are
4.00 pm on the website.
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: 28th April, Day: Tuesday
9.00 am to
 Backlinks are very important
10.00 am
as they get traffic to one’s
10.00 am to
sites.
11.00 am
11.00 am to Observed that there are no backlinks available  Mentioning this was very
12.00 pm for their Instagram, FB page or their LinkedIn important as CSB had lack of
profile on their website. traffic so this could help them
12.00 pm to gain more traffic.
1.00 pm  For fonts and pictures, this
1.00 pm to Listed down the various changes that can be was because as everything lies
2.00 pm made regarding backlinks. in the eyes of the viewers. If
2.00 pm to Listed down that the backlinks be provided on they like what they see then
3.00 pm their social media pages too. they will stick around.
3.00 pm to Listed down that the fonts used should be
4.00 pm attractive.
4.00 pm to Listed down that pictures of the menu should
5.00 pm be available, not just the names.
5.00 pm to
6.00 pm
 6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: 29th April Day: Wednesday
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to Submission of the excel file where the problems
12.00 pm with the site and the solutions are mentioned.
12.00 pm to Rest of the day was given as an off.
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Induction to E-Commerce and Digital Marketing)

SL.N TOPIC TO LEARN 

o
1. E-Commerce Format
2. Digital Marketing Process
3. E-Commerce Business Model
4. Data of Website Analytics
5. Segmentation and Targeting customers

Hours worked for this week :

Comments by External Mentor :