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changed, and substantial portions of the original plan text may have been omitted to preserve
confidentiality and proprietary information.
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Tsunami will offer a better pizza, at a lower price, and will deliver it hot to the customer's door
faster than the closest competitor.
1.1 Objectives
· Capture the majority of the pizza delivery business in the westside area.
· Offer our customers a superior product, at a low price, and provide customer service that
is second to none.
1.2 Mission
Tsunami Pizza's mission is to offer residents of the westside the best pizza delivery service in the
city.
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Tsunami Pizza
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Tsunami Pizza
Tsunami Pizza is owned by John Lindsay.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $1,000
Kitchen Inventory $5,000
Delivery Paper Products $3,000
Leased Kitchen Equipment $20,000
Insurance $1,000
Rent $1,000
Promotional Signs for Delivery Cars $2,000
Expensed Equipment $0
Business Sign $4,000
Other $0
Total Start-up Expenses $37,000
Start-up Assets
Cash Required $5,000
Other Current Assets $0
Long-term Assets $8,000
Total Assets $13,000
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Tsunami Pizza
Assets
Non-cash Assets from Start-up $8,000
Cash Requirements from Start-up $5,000
Additional Cash Raised $0
Cash Balance on Starting Date $5,000
Total Assets $13,000
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
John Lindsey $50,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $50,000
3.0 Products
Tsunami Pizza will offer a wide variety of New York style pizzas, as well as sodas and fruit juices.
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Tsunami Pizza
The westside is a growing middle-class area with 25,000 residents. A majority of these residents
are families of four or more. The average income for the area is $38,000. The boom in the area
is primarily in response to new employment opportunities in the city's Westside Industrial Park.
Businesses that traditionally do well with this population have demonstrated the potential for
Tsunami Pizza. A neighbor of Tsunami Pizza, Magic Videos, has been in operation in the area
for a little over a year. Magic Videos is the closest video store serving the westside area.
Their sales have grown by 40% due to its loc ation and the absence of direct competition in
the westside.
With c ontinued growth in the area, opportunities to serve the westside residents will
increase. The company will sell predominantly to individuals, but it will also ac cept some
catering jobs to individual parties and company functions in the westside.
Our most important promotion will done in c onjunction with Magic Video. We will offer a two
for price of one video coupon with eac h purchase at Tsunami Pizza that can be used at Magic
Video. Magic Video will offer its customers a $2 off coupon that can be used at Tsunami Pizza.
· Location: Tsunami Pizza is loc ated in the heart of the westside area on the corners of
11th and Tyler. These two streets are the area's busiest. The closest pizza restaurant
to the westside area is a fifteen minute drive. Tsunami Pizza can deliver in half the time
of its competitors.
· Low Overhead/Lower Prices: Since Tsunami Pizza only delivers pizza, its prices don't
reflect overhead demands of a traditional pizza restaurant.
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Tsunami Pizza
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Tsunami Pizza
· Manager.
· One kitchen staff.
· Two delivery staff.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Manager $30,000 $34,000 $38,000
Kitchen Staff Member $24,000 $25,000 $29,000
Delivery Staff (2) $36,000 $37,000 $38,000
Other $0 $0 $0
Total People 4 4 4
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Tsunami Pizza
Assumptions:
Average Percent Variable Cost 15%
Estimated Monthly Fixed Cost $10,925
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Tsunami Pizza
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Tsunami Pizza
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Tsunami Pizza
Expenses
Payroll $90,000 $96,000 $105,000
Sales and Marketing and Other Expenses $8,000 $8,000 $8,000
Depreciation $1,596 $1,600 $1,600
Leased Equipment $0 $0 $0
Utilities $6,000 $6,000 $6,000
Insurance $0 $0 $0
Rent $12,000 $12,000 $12,000
Payroll Taxes $13,500 $14,400 $15,750
Other $0 $0 $0
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Tsunami Pizza
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Tsunami Pizza
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Tsunami Pizza
Current Assets
Cash $27,980 $46,769 $71,747
Other Current Assets $0 $0 $0
Total Current Assets $27,980 $46,769 $71,747
Long-term Assets
Long-term Assets $8,000 $8,000 $8,000
Accumulated Depreciation $1,596 $3,196 $4,796
Total Long-term Assets $6,404 $4,804 $3,204
Total Assets $34,384 $51,573 $74,951
Current Liabilities
Accounts Payable $7,731 $6,580 $7,383
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $7,731 $6,580 $7,383
Long-term Liabilities $0 $0 $0
Total Liabilities $7,731 $6,580 $7,383
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Tsunami Pizza
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Tsunami Pizza
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 11.05% 11.73% 7.60%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 85.33% 83.78% 82.47% 60.50%
Selling, General & Administrative Expenses 77.59% 74.42% 72.16% 39.80%
Advertising Expenses 4.53% 4.08% 3.65% 3.20%
Profit Before Interest and Taxes 11.05% 13.37% 14.73% 0.70%
Main Ratios
Current 3.62 7.11 9.72 0.98
Quick 3.62 7.11 9.72 0.65
Total Debt to Total Assets 22.48% 12.76% 9.85% 61.20%
Pre-tax Return on Net Worth 73.18% 58.23% 47.73% 1.70%
Pre-tax Return on Assets 56.72% 50.80% 43.03% 4.30%
Activity Ratios
Accounts Payable Turnover 9.22 12.17 12.17 n.a
Payment Days 27 33 28 n.a
Total Asset Turnover 5.13 3.80 2.92 n.a
Debt Ratios
Debt to Net Worth 0.29 0.15 0.11 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $20,249 $40,189 $64,364 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.19 0.26 0.34 n.a
Current Debt/Total Assets 22% 13% 10% n.a
Acid Test 3.62 7.11 9.72 n.a
Sales/Net Worth 6.62 4.36 3.24 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Pizza/Drinks 0% $9,500 $10,000 $10,000 $13,000 $13,000 $14,000 $14,000 $15,000 $15,000 $16,000 $16,000 $17,000
Catering Income 0% $0 $0 $200 $400 $600 $800 $1,000 $2,000 $2,000 $2,000 $2,000 $3,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,000 $20,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Pizza/Drinks $1,000 $1,100 $1,100 $2,000 $2,000 $2,200 $2,200 $2,400 $2,400 $2,700 $2,700 $2,700
Catering Income $0 $0 $20 $40 $60 $80 $100 $200 $200 $200 $200 $300
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $1,000 $1,100 $1,120 $2,040 $2,060 $2,280 $2,300 $2,600 $2,600 $2,900 $2,900 $3,000
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Manager 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Kitchen Staff Member 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Delivery Staff (2) 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 4 4 4 4 4 4 4 4 4 4 4 4
Total Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Page 2
Appendix
Table: General Assumptions
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
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Appendix
Table: Profit and Loss
Gross Margin $8,500 $8,900 $9,080 $11,360 $11,540 $12,520 $12,700 $14,400 $14,400 $15,100 $15,100 $17,000
Gross Margin % 89.47% 89.00% 89.02% 84.78% 84.85% 84.59% 84.67% 84.71% 84.71% 83.89% 83.89% 85.00%
Expenses
Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Sales and Marketing and Other $1,000 $1,000 $1,000 $1,000 $500 $500 $500 $500 $500 $500 $500 $500
Expenses
Depreciation $133 $133 $133 $133 $133 $133 $133 $133 $133 $133 $133 $133
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Payroll Taxes 15% $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $11,258 $11,258 $11,258 $11,258 $10,758 $10,758 $10,758 $10,758 $10,758 $10,758 $10,758 $10,758
Profit Before Interest and Taxes ($2,758) ($2,358) ($2,178) $102 $782 $1,762 $1,942 $3,642 $3,642 $4,342 $4,342 $6,242
EBITDA ($2,625) ($2,225) ($2,045) $235 $915 $1,895 $2,075 $3,775 $3,775 $4,475 $4,475 $6,375
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($827) ($707) ($653) $31 $235 $529 $583 $1,093 $1,093 $1,303 $1,303 $1,873
Net Profit ($1,931) ($1,651) ($1,525) $71 $547 $1,233 $1,359 $2,549 $2,549 $3,039 $3,039 $4,369
Net Profit/Sales -20.32% -16.51% -14.95% 0.53% 4.03% 8.33% 9.06% 15.00% 15.00% 16.89% 16.89% 21.85%
Page 4
Appendix
Table: Cash Flow
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Net Cash Flow $1,873 ($1,305) ($1,320) $1,755 $414 $1,863 $1,564 $3,465 $2,682 $3,665 $3,172 $5,150
Cash Balance $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,830 $27,980
Page 5
Appendix
Table: Balance Sheet
Current Assets
Cash $5,000 $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,830 $27,980
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $5,000 $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,830 $27,980
Long-term Assets
Long-term Assets $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Accumulated Depreciation $0 $133 $266 $399 $532 $665 $798 $931 $1,064 $1,197 $1,330 $1,463 $1,596
Total Long-term Assets $8,000 $7,867 $7,734 $7,601 $7,468 $7,335 $7,202 $7,069 $6,936 $6,803 $6,670 $6,537 $6,404
Total Assets $13,000 $14,740 $13,302 $11,849 $13,471 $13,752 $15,482 $16,913 $20,246 $22,795 $26,327 $29,367 $34,384
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083 $7,731
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083 $7,731
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083 $7,731
Paid-in Capital $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Retained Earnings ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000)
Earnings $0 ($1,931) ($3,581) ($5,106) ($5,034) ($4,487) ($3,254) ($1,894) $655 $3,205 $6,244 $9,283 $13,653
Total Capital $13,000 $11,069 $9,419 $7,894 $7,966 $8,513 $9,746 $11,106 $13,655 $16,205 $19,244 $22,283 $26,653
Total Liabilities and Capital $13,000 $14,740 $13,302 $11,849 $13,471 $13,752 $15,482 $16,913 $20,246 $22,795 $26,327 $29,367 $34,384
Net Worth $13,000 $11,069 $9,419 $7,894 $7,966 $8,513 $9,746 $11,106 $13,655 $16,205 $19,244 $22,283 $26,653
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