c




àY Incorporated in December 1946
àY × SBUs: Consumer products, Fine chemicals &
Pharmaceuticals
àY „ ering: Wide range o products: Artist materials, Hobby
Colours, Scholastic Colours & Stationery Products, „ ice
Products &Writing Instruments under the Camel and Camlin
brands
àY Caters to a vast consumer segment or their Fine Art,
Scholastic and „ ice Stationery needs
àY ?eam o more than ×


personnel employed pan India
àY |etwork o 4


distributors & more than 5



retailers.
àY 1st to launch the hobby range o colours in India
àY Introduced colour categories in India like ine art colours,
hobby colours and ashion colours

½



½ 

àY 12.5 % VA? on ine art & colours,4% VA? on Industrial Ink
àY De reservation o small scale sector leading to set up o new
units in J&K.
àY Incentives like Excise, Income ?ax Holiday led to
establishing o new units in J&K ensuring lock in period o
1
yrs
àY Favorable FDI policy
àY Fair amount o political stability o this coalition Govt
àY Provision o 6% Duty Draw Back on Fine Art & Graph
Sector on Value Basis & not Ad-Valorem
àY Excise Duty o 14% on Packaging material (M„DVA? not
claimable
 àY High Customs duty o more than 55% ensure non entry o
Chinese goods

 

àY Volatile exchange rates in current scenario
àY Volatility in prices o raw materials as its petroleum based
like PVC, turpentine etc.
àY Growth Rate pegged at 1×%(Update:Q× 2


àY Funds availability @ increased rate o interest in India rom
banks about 1×% (|o ?u s
àY High Disposable Income o the current population(USD 515
per Capita
àY Existence o unsaturated markets provides an excellent
opportunity or the industry players in the orm o a vastly
untapped market as the income rises


àY Rising per capita income, increased literacy and rapid
urbanization have caused rapid growth
àY ?raditional classroom approach is yielding way to more
creative learning o ×
%
àY ?he ages o 15 to ×4 years is expected to increase rom 1
 m
in 2

1 to 1× m in 2
11, an increase in ×
%
àY Population growing at the rate o 2 % per annum
àY With nearly 22
malls expected to come up in the next our to
ive years in the country


  

àY Eco-Friendly products with absence o PVC being developed
àY Rigorous computer aided stress analysis and low predictions
using sophisticated instruments
àY E orts taken to reduce Lead and phthalates in all products
(Carcinogens
 àY Sophisticated computerized machinery is replacing old
mechanized ones. Eg Line Production Pencil Machines
àY R&D o cost e ective High Per ormance & Hybrid polymers
in place



   
 
àY 5
,


Retailer |etwork
àY Foreign collaboration
àY Large consumer base
àY Pioneers in almost every product
àY Diverse product port olio
 
àY Low awareness o high end colours

 
àY Incresed government spending on education
àY Rising middle class incomes
àY Growing youth population
àY Changing li estyle and incomes.
 
àY Cheap imports rom china and south east asia.
àY Increased prices o raw material and packing materials