Академический Документы
Профессиональный Документы
Культура Документы
Torta de Riso
Dito ka sa Riso, Limampiso mo Panalo
Delicacix Corporation
1
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
Table of Contents
TABLE OF CONTENTS…………………………………………………........…… 2
BUSINESS NAME, LOGO AND ADDRESS……………….……………….……4
NATURE OF THE BUSINESS……………………………………………………..4
BACKGROUND OF THE PRINCIPALS…………………………………………. 5
CHAPTER 1
Executive Summary…………………………………………………….…..11
CHAPTER 2: MANAGEMENT AND ORGANIZATION
Company Name, Logo and Address……………………………………...12
Vision and Mission Statements……………………………………………13
Key Personnel……………………………………………………………….13
Workforce and Personnel Support………………………………………..14
Organizational Chart………………………………………………………..16
Ownership, Capitalization, Compensation and Incentives…………….. 17
External Management Support…………………………………………....17
CHAPTER 3: PRODUCT/SERVICE PLAN
Purpose of the Product/Service…………………………………………...18
Product’s Unique Features………………………………………………...18
Material Requirements and Sources of Supply………………………….19
Production/Process and Controls that will be Used to Manufacture…..20
Distribution Logistics………………………………………………………..21
Regulatory and Other Compliance Issues…………………………….....21
CHAPTER 4: MARKET PLAN
The Competitor……………………………………………………………...22
Marketing / Sales Strategies……………………………………………....22
2
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
3
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
Torta de Riso
Delicacix Corp.
4
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
ANGELA P. ELIZALDE
Brgy. San Luis 1, Dasmariñas, Cavite
Mobile No.: 09389455971
E-mail Address: angelaelizalde131@gmail.com
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
5
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
6
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
RODEL M. FAJARDO
Brgy. Sampaloc 1, Dasmariñas, Cavite
Mobile No.: 09391676514
E-mail Address: dhel02fajardo@gmail.com
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
7
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
8
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
9
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
PERSONAL INFORMATION
EDUCATIONAL BACKGROUND
10
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
CHAPTER 1
EXECUTIVE SUMMARY
Dasmarinas, Cavite. It is a rice balls filled with chocolate and dried mango,
increasing demand of ready to eat foods. The ultimate goal of the business is to
be the destination spot of every consumer around the area and to always offer
The business aims to target all the students, kids, parents and workers to
buy and patronize the product. The entrepreneurs will go to promote Torta de
Riso to all consumers by innovating the food products. Appeal to the lower
income and attract customers who are good in purchasing decisions, price
sensitivity, and also customer's loyalty. The tagline “Dito ka sa Riso, Limampiso
mo Panalo”, indicates the tasty rice balls with its affordable price. Torta de Riso
strategy of the business is with a retail price of five pesos (P5). The food
business makes use of broadcast media (social media), face to face, and word of
customer.
11
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
CHAPTER II
MANAGEMENT AND ORGANIZATION
Torta de Riso is a food business founded in 2019 and was proposed by grade
their subject Entrepreneurship. Through innovation the team come up with the
name Torta de Riso which means fried rice balls. The business introduces a new
delicacies that their customers will surely love. Because of its uniqueness, the
product will capture the customer's preference of their comfort food since it has a
different taste. And for it to succeed we offer variety of strategies to maintain our
12
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
• Address
Our business will be located beside CS2 Royal King Properties Inc. Bldg.,
4114, Cavite. We decided to put our business in this location since many people
walk along these way and wait for a ride to take them home. Which technically a
perfect location for a delicacies store since they can purchase our product for
"pasalubong".
• Vision
business industry.
• Mission
C. Key Personnel
• Manager
and overseeing the operations and fiscal health of a business unit, division,
13
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
responsible for overseeing and leading the work of a group of people in many
instances
• Finance Manager
develop strategies and plans for the long-term financial goals of their
insurance companies.
• Marketing Manager
and its customers. They manage internal teams in order to craft promotional
messages, and they work to publish media across multiple channels. Marketing
managers work with many different forms of media, from more traditional
• Production Manager
process within a company and to ensure that production lines run without any
problems and minimum downtime. Working together with supervisors and top
14
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
• Chef
is served. They watch all activity and food preparation with any staff that would
assist in the kitchen. They supervise the preparation of food for its garnishing and
• Cashier
process. Main duties include ringing up sales, bagging items, requesting price
15
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
E. Organizational Chart
Deedrae R. Lafuente
General Manager
16
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
• Ownership
• Capitalization
P 50, 000
Council
17
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
CHAPTER III
PRODUCT PLAN
A. Purpose of the Product
The main purpose of our product is to be the best food product that can be
offered and served to in an affordable price to make sure that everyone can buy
and merienda which makes it more suitable anytime and for everyone.
• For as low as five pesos you can get a snack that has health
benefits.
radicals.
• Sticky rice also offers health benefits due to its manganese content.
every bite, chocolate and dried mango filling for a balanced sweet
18
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
19
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
the Product
In a mixing bowl, put the glutinous rice flour and add a water little by little
while mixing them. Be careful on adding water so that you can meet the exact
Get a mixture of the rice flour and water. Flatten it and put a right amount of
chocolate ang mango. Make it looks like a ball and make sure that the mixture
3. Dipping
Whisk the egg to blend it perfectly. Then dip the balls in it.
4. Coating
5. Dipping
6. Coating
20
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
7. Frying
In a low to moderate heat, wait until the oil is ready for frying. Afterwards deep
E. Distribution Logistics
Our business has its own stall beside CS2 Royal King Properties Inc.
Dasmariñas, 4114, Cavite so you can directly visit it. We also use social media
for means of ordering. The customers will have the option to pick-up their
partnership. The BIR registration will also be done after the procurement of
lastly, acquisition of business permit and mayor's license should also be done.
21
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
CHAPTER IV
MARKET PLAN
A. The Competitor
Competition in the local area is somewhat sparse and does not provide
nearly the level of product quality and customer service as Delicacix Corporation.
Local customers are looking for a high quality product in a relaxing atmosphere.
Buko Pie, Siomai, and other delicacies products like puto, bibingka and other
buko pie, and siomai through other channels of distribution like brochures,
television, radio, and and also through social media. Larger chains vary their
product mix depending upon the size of each store and its location.
Marketing Strategy
• Product
Torta de Riso ensures the high quality of the product ensuring the safety
product. The company foresee every operation to ensure nothing goes wrong to
the production. All ingredients, equipment and tools are guaranteed safe. The
22
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
plausible standard authentic taste. Torta de Riso is naturally made to meet the
healthy standards of the society as it includes healthy ingredients like mango and
Lastly, the company will not just stick with the same innovation. As time
goes by, the company will also expand and continue to try different twist in the
• Place
The place where the seller will sell the product Torta de Riso is beside the
CS2 Royal King Properties Inc. Bldg., along Emilio Agunaldo Highway, Sitio
the seller start-up their business. The company decides to sell in this place
because it is the ideal place with growing and diverse population. And also, We
decided to put our business in this location since many people walk along these
way and wait for a ride to take them home. Which technically a perfect location
for a delicacies store since they can purchase our product for "pasalubong".
enough for you to be able to sell in other public and private establishment which
23
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
• Price
(Delicacix Corporation) aims to meet the customers’ satisfaction that’s why the
price five pesos (P5) is budget friendly with a unique and high quality authentic
taste. The financial aspect of the company is well planned because the
operations are well monitored. The company also budgets the needed supply for
the operations while also foreseeing the outflows and inflows of cash that being
• Promotion
Torta de Riso wants to promote the unique concept of rice balls with its
striking taste to the beloved customers. The business ensures the high quality of
the product for maintaining the cleanliness and sanitation of the operation. The
price is affordable and showcases the authentic and uniqueness of its taste.
24
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
Marketing Strategy
in the public. These are the following methods that the company used to promote
the product.
product such as face book and you tube. The information about the business will
be posted to social media which can also showcase the viewers’ feedback about
the business. It is easy and convenient way to promote business to the society
➢ Word of Mouth
The company will also relay with the customers ‘’word of mouth’’ or the
customers passing of information to other people which also helps the company
25
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
➢ Face-to-Face
The company will also conduct a face to face interaction to the customers
by hiring people who can communicate with the customers to introduce the
Sales Strategy
have a friendly and approachable staffs in the future course of the business.
Delicacix Corporation will also rely on other factors to help boost sales.
The first is exemplary customer service. Having excellent service will provide the
customer with the feeling that the business is looking out for the customer’s
interest. And, sales will be boosted by offering customers a very good product.
Delicacix Corporation will ensure economical value for a food without sacrificing
its quality.
26
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
• For as low as five pesos you can get a snack that has health
benefits.
radicals.
• Sticky rice also offers health benefits due to its manganese content.
every bite, chocolate and dried mango filling for a balanced sweet
D. Pricing Policy
Torta de Riso come up in the following price based on the size of "bilao"
which is for wholesaling. However, the business will provide a retail price of P5
for each piece that the customer will purchase. Below is the pricing scheme that
the business will abide.
Size of "Bilao" Piece Price (Pesos)
Small 200 600
Medium 300 900
Large 400 1200
27
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
E. Sales Projections
28
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
It was observed that high school students, college students, and by-
passers are among the biggest market for the product. These market segments
aggressive marketing campaign through the use of social media, face to face and
tapping various schools and companies will be done to increase the visibility of
Torta de Riso. The business offers different prices based on the size with price
G. Assessment Risk
There are lot of delicacies available anywhere today. Torta de Riso is new
and an ambitious product but because of its meticulous preparation, its quality is
assured and the taste will not be compromised. It will surely keep up with the
competition.
STRENGHTS
made of quality ingredients which are locally made and has nutritional value, and
it is worth its price. The factors that can counts to the advantage of this business
are the strong employee attitudes and their skills in making their specialty which
is the Torta de Riso. This product will promote through social media and they can
sell this product to a bigger audience with the used of social media. Another
factor for this business is the excellent customer service and the personal
29
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
relationship of the employees with the customers that can help to boost their
sales.
WEAKNESSES
when the time passes. In addition, new normal might be a practice now in every
community. With this, it would be a disadvantage too if the product will not be
30
Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus
CHAPTER V
FINANCIAL PLAN
Start Up Summary
31