FEASIBILITY STUDY OF CUCINA NI MARIA

DEMAND

Computation of the Demand

Population 77, 237
Percentage of respondents willing to buy innovated pasta 69%
53, 293

Market Share 39%

Total Demand 20,784

Kare-Kare Pasta (27%) 5,611

Adobo Pasta (22%) 4,572
Letchon Kawali Pasta (20%) (19.56%) 4,065
Bicol Express Pasta (16%) 3,325
Caldereta Pasta (15%) (14.85%) 3,117
TOTAL 20,784
Table 2: Computation of Demand

There are 77, 237 people ages from 13 years old up to 60 years old in the

Brgy. Muzon, City of San Jose Del Monte, Bulacan. By conducting a survey, it

shows that 69% of them on the 53,293 are willing to purchase innovated pasta.

Lastly, the projected market share is 39% that gives the total amount of 20,784.

As to the result of the survey, 27% preferred Kare-Kare Pasta, 22% preferred

Adobo Pasta, 19.56% or 20% preferred Letchon Kawali Pasta, 16% preferred

Bicol Express Pasta, and 14.85% or 15% of them preferred Caldereta Pasta.

Assumptions:

1. 27% of the target market will purchase Kare-Kare Pasta.

2. 19% of the target market will purchase Bicol Express Pasta.

FEASIBILITY STUDY OF CUCINA NI MARIA

3. 32% of the target market will purchase Adobo Pasta.

4. 25% of the target market will purchase Letchon Kawali Pasta.

5. 16% of the target market will purchase Caldereta Pasta.

6. The demand will increase 5% each year.

Kare-Kare Pasta

Year Population Demand per Demand per Demand Per

month twice/month once/week

2019 5,611 67,332 134,664 269,328
2020 5,891 70,692 141,384 282,768
2021 6,185 74,220 148,440 296,880
2022 6,494 77,928 155,856 311,712
2023 6,818 81,816 163,632 327,264
Table 3: Demand Schedule (Kare-Kare Pasta)

Demand per month ═ Population x 12

FEASIBILITY STUDY OF CUCINA NI MARIA

Demand per twice a month ═ Demand per month x 12

Demand per once a month ═ Demand per twice a month x 2

Adobo Pasta

Year Population Demand per Demand per Demand Per

month twice/month once/week

2019 4,572 54,864 109,728 219,456
2020 4,800 57,600 115,200 230,400
2021 5,040 60,480 120,960 241,920
2022 5,292 63,504 127,008 254,016
2023 5,556 66,672 133,344 266,688
Table 4: Demand Schedule (Adobo Pasta)

Demand per month ═ Population x 12

Demand per twice a month ═ Demand per month x 12

Demand per once a month ═ Demand per twice a month x 2

Letchon Kawali Pasta

Year Population Demand per Demand per Demand Per

month twice/month once/week

2019 4,065 48,780 97,560 195,120
2020 4,268 51,216 102,432 204,864
2021 4,481 53,772 107,544 215,088
2022 4,705 56,460 112,920 225,840
2023 4,940 59,280 118,560 237,120
Table 5: Demand Schedule (Letchon Kawali Pasta)

Demand per month ═ Population x 12

Demand per twice a month ═ Demand per month x 12

Demand per once a month ═ Demand per twice a month x 2

FEASIBILITY STUDY OF CUCINA NI MARIA

Bicol Express Pasta

Year Population Demand per Demand per Demand per

month twice/month once/week

2019 3,325 39,900 79,800 159,600
2020 3,491 41,892 83,784 167,568
2021 3,665 43,980 87,960 175,920
2022 3,848 46,176 92,352 184,704
2023 4,040 48,480 96,960 193,920
Table 6: Demand Schedule (Bicol Express Pasta)

Demand per month ═ Population x 12

Demand per twice a month ═ Demand per month x 12

Demand per once a month ═ Demand per twice a month x 2

Caldereta Pasta

Year Population Demand per Demand per Demand Per

month twice/month once/week

2019 3,117 37,404 74,808 149,616
2020 3,272 39,264 78,528 157,056
2021 3,435 41,220 82,440 164,880
2022 3,606 43,272 86,544 173,088
2023 3,786 45,432 90,864 181,728
Table 7: Demand Schedule (Caldereta Pasta)
FEASIBILITY STUDY OF CUCINA NI MARIA

Demand per month ═ Population x 12

Demand per twice a month ═ Demand per month x 12

Demand per once a month ═ Demand per twice a month x 2

TOTAL DEMAND

Year Population Demand per Demand per Demand Per

month twice/month once/week

2019 20,784 248,280 496,560 993,120
2020 18,450 260,664 512,328 1,042,656
2021 22,806 273,672 547,344 1,094,688
2022 23,945 287,340 574,680 1,149,360
2023 25,140 301,680 603,360 1,206,720
Table 8: Total Demand

To get the total demand, add each demand of per month, per twice a

month, and per once a week.

SUPPLY

Volume Produced / Day Percentage

Kare-Kare Pasta 67.92 27.17%
Adobo Pasta 55.25 22.10%
Letchon Kawali Pasta 48.90 19.56%
FEASIBILITY STUDY OF CUCINA NI MARIA

Bicol Express Pasta 40.75 16.30%

Caldereta Pasta 37.12 14.85%
TOTAL 250 100%
Table 9: Supply

Supply Schedule

Kare-Kare Pasta

Year Supply per Supply per Supply per

month twice/month once/week

2019 2,037 4,074 8,148
2020 2,138 4,276 8,552
2021 2,244 4,488 8,976
2022 2,356 4,712 9,424
2023 2,473 4,946 9,892
Table 10: Supply Schedule (Kare-Kare Pasta)

Volume Produced/Day x 30 (In a Month) ═ Supply/Month

Supply/Month x 1.05 or 5% x 2 (twice/month) x 2 (once/week)

Adobo Pasta

Year Supply per Supply per Supply per

month twice/month once/week

2019 1,657 3,314 6,628
2020 1,739 3,478 6,956
2021 1,825 3,650 7,300
2022 1,916 3,832 7,664
2023 2,011 4,022 8,044
Table 11: Supply Schedule (Adobo Pasta)

Volume Produced/Day x 30 (In a Month) ═ Supply/Month

Supply/Month x 1.05 or 5% x 2 (twice/month) x 2 (once/week)

Letchon Kawali Pasta

Year Supply per Supply per Supply per

FEASIBILITY STUDY OF CUCINA NI MARIA

month twice/month once/week

2019 1,467 2,934 5,868
2020 1,540 3,080 6,160
2021 1,617 3,234 6,468
2022 1,697 3,394 6,788
2023 1,781 3,562 7,124
Table 12: Supply Schedule (Letchon Kawali Pasta)

Volume Produced/Day x 30 (In a Month) ═ Supply/Month

Supply/Month x 1.05 or 5% x 2 (twice/month) x 2 (once/week)

Bicol Express Pasta

Year Supply per Supply per Supply per

month twice/month once/week

2019 1,222 2,444 4,888
2020 1,283 2,566 5,132
2021 1,347 2,694 5,388
2022 1,414 2,828 5,656
2023 1,484 2,968 5,936
Table 13: Supply Schedule (Bicol ExpressPasta)

Volume Produced/Day x 30 (In a Month) ═ Supply/Month

Supply/Month x 1.05 or 5% x 2 (twice/month) x 2 (once/week)

Caldereta Pasta

Year Supply per Supply per Supply per

month twice/month once/week

2019 1,113 2,226 4,452
2020 1,168 2,336 4,672
2021 1,226 2,452 4,904
2022 1,287 2,574 5,148
2023 1,351 2,702 5,404
Table 14: Supply Schedule (Caldereta Pasta)

Volume Produced/Day x 30 (In a Month) ═ Supply/Month

Supply/Month x 1.05 or 5% x 2 (twice/month) x 2 (once/week)

FEASIBILITY STUDY OF CUCINA NI MARIA

TOTAL SUPPLY

Year Supply per Supply per Supply per

month twice/month once/week

2019 7,496 14,992 29,984
2020 7,868 15,736 31,472
2021 8,259 16,512 33,036
2022 8,670 17,340 34,680
2023 9,100 18,200 36,400
Table 15: Total Supply

To get the total supply, add each supply per month, twice a month, and

once a week.

DEMAND AND SUPPLY ANALYSIS

Year Demand per Supply per Gap Unsatisfied

week week Rate%

2019 993,120 29,984 963,136 96%
2020 1,042,656 31,472 1,011,184 96%
2021 1,094,688 33,036 1,061,652 96%
2022 1,149,360 34,680 1,114,680 96%
2023 1,206,720 36,400 1,170,320 96%
Table 16: Demand and Supply Analysis

IX. Financial Plan

A. Financing Needed

The company will initially buy equipment for cooking equipment and

utensils as detailed in Exhibit A with a total cost of ₱37,098.00.

The company will initially rent a food stall at Muzon Central Terminal,

City of San Jose Del Monte, Bulacan, which is owned by Mr. Virgilio C. Roque.
FEASIBILITY STUDY OF CUCINA NI MARIA

The lease contract will entail a one (1) month security deposit and one (1)

advance rental for a total of ₱36,000.00. Monthly rent of ₱20,160.00 with a 5%

increase on the third year.

Pre-operating Expenses

Business Permit ₱1,000.00

Sanitary Permit ₱100.00

Barangay Permit ₱1,000.00

Registration with the Department of Trade and Industry ₱500.00

Registration with the Bureau of Internal Revenue ₱500.00

Registration of Books of Accounts with the BIR ₱100.00

B. Assumptions

1) Selling price of Kare-Kare Pasta is estimated at ₱55.00 per serving.

Expected number of serving to be sold per day is 67 units. Daily sales is

projected therefore to reach ₱3,685.00 or ₱110,550.00 per month or

₱1,326,600.00 per year. Annual sales is assumed to increase by 5% every

year.
FEASIBILITY STUDY OF CUCINA NI MARIA

2) Selling price of Adobo Pasta is estimated at ₱45.00 per serving. Expected

number of serving to be sold per day is 55 units. Daily sales is projected

therefore to reach ₱2,475.00 or ₱74,250.00 per month or ₱891,000.00 per

year. Annual sales is assumed to increase by 5% every year.

3) Selling price of Letchon Kawali Pasta is estimated at ₱50.00 per serving.

Expected number of serving to be sold per day is 48 units. Daily sales is

projected therefore to reach ₱2,400.00 or ₱72,000.00 per month or

₱864,000.00 per year. Annual sales is assumed to increase by 5% every

year.

4) Selling price of Bicol Express Pasta is estimated at ₱50.00 per serving.

Expected number of serving to be sold per day is 40 units. Daily sales is

projected therefore to reach ₱2,000.00 or ₱60,000.00 per month or

₱720,000.00 per year. Annual sales is assumed to increase by 5% every

year.

5) Selling price of Caldereta Pasta is estimated at ₱50.00 per serving.

Expected number of serving to be sold per day is 37 units. Daily sales is

projected therefore to reach ₱1,850.00 or ₱55,500.00 per month or

₱666,000.00 per year. Annual sales is assumed to increase by 5% every

year.

6) The company will initially buy ingredients for every flavored pasta

product that will initially cost ₱2,034.00.

FEASIBILITY STUDY OF CUCINA NI MARIA

7) The company will initially allotted for the advertisement and promos for

the opening of their store. The tarpaulins, the stickers, and for the free

juice per person for that will initially cost ₱12,500.00.

SERVING SELLING COST PER

PRICE SERVING
1. Kare-Kare ₱55.00 ₱41.55
2. Adobo ₱45.00 ₱32.37
3. Letchon Kawali ₱50.00 ₱37.24
4. Bicol Express ₱50.00 ₱35.55
5. Calderata ₱50.00 ₱38.31
FEASIBILITY STUDY OF CUCINA NI MARIA

6. Tuna Sandwich ₱20.00 ₱13.88

7. Ham Sandwich ₱20.00 ₱10.16
8. Ham and Cheese Sandwich ₱22.00 ₱14.16
9. Juice(Ice Tea) ₱15.00 ₱6.50
10. Juice (Cucumber) ₱15.00 ₱6.50