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The human resource function played an important role in setting up basic operations,
with a focus on providing adequate resources for services like staffing and payroll. In the
following years, as the sector welcomed the wireless mobile devices, which brought in
revenues with every minute of usage, it was the sales, distribution and marketing teams
who led the sector on its growth path. As the sector learnt to stride the growth path,
talent was hired in great numbers. But while business grew and revenue margins
broadened over the next few years, HR witnessed a growing trend of employees
graduating from these nurseries and moving to other companies across sectors. The
telecom sector and economy continued to grow at a rapid pace and this trend of exiting
employees plagued HR managers.
In response, the sector quickly adopted policies to address the fundamental question:
why does an employee switch to another company? HR proactively devised solutions to
motivate, train and engageemployees, while building a strong employer brand , enabling
employees to connect and align themselves with the company s goals. The focus also
shifted to streamlining and putting in place processes to standardise systems and
practices to leverage synergies of scale for HR operations.
These practices were introduced across verticals within HR to support business which
was constantly breaking new ground and making novel demands on the HR function.
The challenge was to position telecom as an employer of choice, and living up to the
brand promise and positioning. Around this time, Airtel launched the Young Leaders
Programme envisioned to hire the best managerial talent from top B-schools in the
country to build a solid leadership pipeline, an investment which has started to yield
tremendous results now. This young and ambitious talent was ring-fenced with attractive
and innovative reward programmes and other long-term investments like leadership
development programmes. While the young talent was being groomed by a variety of
experiences to take on leadership challenges in the future, mid-career professionals
from across industries were attracted to the promising telecom story. Thus, people from
banking, insurance, FMCG organisations started joining telecom pioneers in sales,
customer service, etc. This diverse set of talent had challenging assignments as the
industry constantly innovated on products and processes.
he value of business expansion is reflected not only in the financials but also the
opportunities that we can afford to give our employees across functions, businesses and
geographies, especially in the uncertain regulatory times of today. But usually, such
variety of opportunities is often associated with uncertainty and ambiguity. These twins
are enough to erode any value that HR processes may create over a period of time and
hence need to be dealt with effectively. This is where the HR function and line managers
shook hands and clearly articulated not only level progression but also career
progression to talent within the organisation. Career paths for various functions were
introduced as a ready reckoner for any employee keen to know what critical experiences
he or she needed to gather to reach a particular destination within the organisation.
These career paths continue to evolve with the roles in the organisation as the industry
keeps making fresh demands of its talent.
Important
The role of an HR executive is more complex today than ever before, given the
increasing workplace demands and growing diversity. Where once a human
resources department may have focused primarily on recruiting and retaining
employees, its duties have since evolved to include training, increasing productivity,
managing health and safety, and fostering a positive workplace environment.
In recent years, HR executives have functioned as change agents for a corporation,
helping it adapt to the social and economic challenges of a dynamic marketplace. It’s
vital to fully understand this emerging facet of human resources if you’re considering
a career in the field.