Innovation Matrix Team

4 Innovation archetypes - 16 Formats

HUNTER High investment BUILDER

Co-create business Top-down Transform organizations

Venture
 Structural 
 Innovation 
 Innovation

fund partnership lab transformation

Co-
External Internal Center of
development
accelerator accelerator excellence
track
External focus

Internal focus
Business first

People first
External Co-experi- Internal Community of
incubator mentation track incubator practice

Co-creation Design Innovation

Scouting
session sprint training

EXPLORER Low investment EXPERIMENTER

Discover connections Bottom-up Spark interest

About this tool
 The Innovation Matrix helps you to activities. Allowing you to make
There is no ‘silver bullet’ in corporate create clarity on your current and effective decisions.
innovation. Different organizations will future innovation ambitions and printsize: A3
require other innovation capabilities. boardofinnovation.com/tools
Innovation Matrix Team

4 Innovation archetypes - 16 Formats

EXPERIMENTER BUILDER EXPLORER HUNTER

Spark interest Transform organizations Discover connections Co-create business

Internal incubator Innovation lab External incubator Venture fund

An incubator separates intrapreneurs
inside of the organization to validate
the solution fit of ideas.
Key metrics:
# projects accelerators 
 # successful lab ventures 
 # validated start-ups
# intrapreneurs/teams
Community of practice
A community of practice is a cross-
functional group of innovation
ambassadors.
Key metrics:
# practitioners/ambassadors
# people impacted
Design sprint
A design sprint is a short track to
answer business questions through
designing, prototyping, and testing
with customers.
Key metrics:
# solution created & selected 
 # validated ventures
 # start-ups scouted
# business challenges addressed
An Innovation lab is a separate entity An external incubator is a program to A (corporate) venture capital fund
that hosts internal ventures with high support the validation of early stage invests in external opportunities that
potential before they are profitable. external startups. could create growth outside of the
Key metrics: Key metrics: core of the organization.
Key metrics:
# employees in each venture # commercial collaborations # successful ventures
# new value created
Innovation transformation
The Innovation transformation team is Co-experimentation track Structural partnership
a central group of innovation leaders A co-experimentation track is a joint A structural partnership is a formal
responsible for knowledge test between 2 or more organizations collaboration between 2 companies
development. to validate the solution fit of an idea. with the aim to launch multiple joint
Key metrics: Key metrics:
 ventures.
# transformed processes 
 # validated pilots 
 Key metrics:
# projects launched # business synergies # successful partnerships

# licensed IP
Internal accelerator Scouting
An accelerator is a virtual or physical Scouting startups is a methodological External accelerator
space to grow internal startups process to identify relevant startups in An external accelerator is a (physical)
outside of the core organization and your field, validate their potential and environment to support the growth
validate the market fit. engage with their founding members. and evaluate the value of external
Key metrics: Key metrics: start-ups.
Key metrics:
# intrapreneurs/teams # meetings with founders # validated start-ups
# commercial collaborations

Innovation training Center of excellence Co-creation session Co-development

A short learning track to grow the A center of excellence is a formal A co-creation session is a short A co-development track aims to
knowledge and interest of group of experts , that coordinates ideation with customers or partners validate the market fit of ventures
employees. innovation initiatives, to embed to turn mutual problems into ideas. created by 2 or more organizations.
Key metrics: innovation in the organization. Key metrics: Key metrics:
# employees trained Key metrics: # ideas co-created & selected
 # customers willing to pay

# mature/satisfied participants # innovation experts # business synergies # Pirate metrics
# people impacted

Governance models

INTERNAL INTEGRATED SEPARATED DISCONNECTED

Experimentation with new innovation Building capabilities is often an Exploring connections with the Hunting for new business is most
formats is most effective when done integrated effort that impacts the full outside world needs to happen effective when done disconnected
within one part of the organization. organization. Sharing a common outside of the core organization. from the core organization. Only key
This allows you to do decentralized practice is most effective when done When working together new people from the organization should
learning before scaling it op inside in the central organization. resources, processes and profit act as investment committee.
the full organization. Lead: Transformation Officer models need to be explored. Lead: Strategy officer
Lead: Internal Innovation Manager
 Lead: Open innovation manager

About this tool
 The Innovation Matrix helps you to activities. Allowing you to make
There is no ‘silver bullet’ in corporate create clarity on your current and effective decisions.
innovation. Different organizations will future innovation ambitions and printsize: A3
require other innovation capabilities. boardofinnovation.com/tools