Strong Medium Weak

3.34 1.67 0

Market Attractiveness
Strong

3.34

Medium

1.67

Weak

0
Business Strength

Prod 1 Prod 2 Prod 3 Prod 4 Prod 5 Prod 6 Prod 7 Prod 8 Prod 9 Prod 10 Prod 11 Prod 12
Strong Medium Weak
3.34 1.67 0

Market Attractiveness
Strong

3.34

Medium

1.67

Weak

0
Business Strength

Prod 2 Prod 5 Prod 6 Prod 8 Prod 11 Prod 12

Strong Medium Weak
3.34 1.67 0

Market Attractiveness
Strong

3.34

Medium

1.67

Weak

0
Business Strength

Prod 1 Prod 9
 Sample Parameter
Market Attractiveness Overall Market Size
Market Growth Rate
Price Elasticity on New Sales (Average Discount)
Competitive Intensity
a) # of competitors representing 80% market share
b) Size of the largest competitor
Total Score

Business Strength Relative Market Share to Leading Competitor

Relative Growth compare to Market Growth
Controllable Margin
Product Competitiveness
Synergy with company strategy
Cross-sell, Upsell opportunity

Total Score
 Prod 1
Sample Rating Guideline Weight Rating
>1B, 5, 1000-750 : 4, 750-500 : 3,500 to 250 2, 250-100 : 1, <100 :0 0.20 2
>50% : 5, 50-30% : 4, 20%-30% : 3, 20% to 10%: 2, 5% to 10% : 1, <5% : 0 0.35 2
>20% : 5, 21-30%: 4, 30%-40%: 3, 41-50% : 2, 51%-60% : 1 <60% : 0 0.20 3

>3 : 5, 4-5 : 4, 5-6 : 3, 6-8: 2, 8-10: 1 > 10 : 0 0.13 3

0% -15% -: 5, 15%-25%: 4, 25%-35% : 3 , 35%-45% : 2, 45% - 50% :1 < 50% : 0 0.13 4
1.00

>0.9: 5, 0.9-0.8 : 4, 0.79-0.60 : 3, 0.59-0.30: 2, 0.30-0.20 : 1, <0.20 : 0 0.1 3

>150% : 5, 150-125% : 4, 125%-100% : 3, 100%-75%: 2, 75-50% : 1, <50% 0 0.2 5
>80% : 5, 80-70% : 4, 70%-60% : 3, 60%-50%: 2, 50%-40% :1 <40% : 0 0.2 1
Green : 5, Yellow :3, Red : 1 0.15 3
5: component of strategy 3: Indirect Relationship, 0: no relationship 0.15 5
Evidence: 5, Possible : 3, otherwise : 0 0.2 2

Attractivene Strength
Prod 1 2.575 3.1
Prod 2 1.7 4.2
Prod 3 3.725 3.6
Prod 4 3.95 2.7
Prod 5 3.15 3.7
Prod 6 2.75 4.8
Prod 7 2.675 3.7
Prod 8 3.5 2.5
Prod 9 3.45 2.1
Prod 10 3.45 3.3
Prod 11 4.275 2.4
Prod 12 1.975 1.5
Prod 1 Prod 2 Prod 3 Prod 4 Prod 5 Prod 6
Value Rating Value Rating Value Rating Value Rating Value Rating
0.4 5 1 2 0.4 3 0.6 2 0.4 1
0.7 0 0 4 1.4 5 1.75 4 1.4 4
0.6 1 0.2 4 0.8 3 0.6 3 0.6 2

0.375 1 0.125 5 0.625 3 0.375 3 0.375 3

0.5 3 0.375 4 0.5 5 0.625 3 0.375 3
2.575 1.7 3.725 3.95 3.15

0.3 4 0.4 5 0.5 2 0.2 1 0.1 5

1 3 0.6 3 0.6 2 0.4 4 0.8 5
0.2 5 1 2 0.4 2 0.4 3 0.6 4
0.45 5 0.75 5 0.75 4 0.6 4 0.6 5
0.75 3 0.45 5 0.75 2 0.3 4 0.6 5
0.4 5 1 3 0.6 4 0.8 5 1 5

3.1 4.2 3.6 2.7 3.7

Revenue
11
3
2
4
3
5
3
2
1
2
4
2
Prod 6 Prod 7 Prod 8 Prod 9 Prod 10 Prod 11
Value Rating Value Rating Value Rating Value Rating Value Rating
0.2 2 0.4 1 0.2 4 0.8 4 0.8 2
1.4 3 1.05 5 1.75 3 1.05 3 1.05 5
0.4 3 0.6 4 0.8 3 0.6 3 0.6 5

0.375 2 0.25 3 0.375 5 0.625 5 0.625 4

0.375 3 0.375 3 0.375 3 0.375 3 0.375 5
2.75 2.675 3.5 3.45 3.45

0.5 4 0.4 0 0 0 0 1 0.1 1

1 4 0.8 1 0.2 1 0.2 3 0.6 1
0.8 3 0.6 2 0.4 2 0.4 2 0.4 2
0.75 4 0.6 2 0.3 1 0.15 3 0.45 2
0.75 2 0.3 4 0.6 5 0.75 5 0.75 4
1 5 1 5 1 3 0.6 5 1 4

4.8 3.7 2.5 2.1 3.3

Prod 11 Prod 12
Value Rating Value
0.4 2 0.4
1.75 1 0.35
1 3 0.6

0.5 3 0.375
0.625 2 0.25
4.275 1.975

0.1 1 0.1
0.2 0 0
0.4 4 0.8
0.3 0 0
0.6 0 0
0.8 3 0.6

2.4 1.5