FACULTY OF business and hospitality

management
(bhm)
SEMESTER /

BHM02
ESSENTIALS OF MARKETING
AND
CUSTOMER RELATIONSHIP

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 BHM02
ESSENTIAL OF MARKETING AND
CUSTOMER RELATIONSHIP

CONTENT
NO. SUBJECT PAGE

ABSTRACT

1. 1.0 INTRODUCTION

2. 2.0 MARKETING IN HOSPITALITY

2.1 Definition of Marketing in Hospitality
2.2 Importance of Hospitality Marketing
2.2.1 Definition of Instructional Development
2.2.2 Key Characteristics of Instructional
Development

3. 3.0 MARKETING AND CUSTOMER SERVICE

3.1 Differences Between Marketing VS Customer
Service
3.2 Ethics of Marketing and Customer Service in
Hospitality

4. 4.0 MARKETING STRATEGICS IN HOSPITALITY

INDUSTRY
4.1 Marketing Strategics and Key Points of Strategics
4.2 Implementations of Marketing Strategics in
Hospitality Managements

5. 5.0 CUSTOMER SERVICES AND HOSPITALITY

MANAGEMENT
5.1 Customer Service Skills and Characteristics in
Hospitality Management
5.2 Importance of Hospitality Customer Service

6. 6.0 CONCLUSION

7. 7.0 REFERENCES

2
 BHM02
ESSENTIAL OF MARKETING AND
CUSTOMER RELATIONSHIP

ABSTRACT

The main purpose of this assignment task is to evaluate the understandings of the students
about the knowledge of Hospitalllity Marketing and Customer Service better as well as
knowing the essentials in Marketing and Customet Service in Hospitality Management. By
this answering those questions here the paper prepared under the circumstances of
understanding both assessment criterias. Mainly four huge aspects were elaborateley
delivered in this assignment in order answering those questions forwarded.