MG220 Marketing Management Serial No:

05-06-2020
2nd Mid Term Exam
Spring Semester 2020
Course Instructor Max Time:2 Hour
Syed Zeeshan Haider
Max Marks: 30
Naveed Rabbani

_____________________ . .
Roll No Section

Guidelines for Submission:

1. You should submit only one PDF document and responses must be handwritten.
2. You must submit your solution before due time via Google Classroom. Submissions
after the due time shall not be considered.
3. Only one submission allowed. You cannot replace or change after one submission.
4. If you don’t finish every part of a question, don’t worry! You can still submit what
you’ve done to get marks based on your completed part.
5. In case of copied or plagiarized solutions in exam Or If a student provided help to
another student during exam both will be awarded "F" grade and it will affect the
student CGPA.
6. Viva of any student can be conducted by the instructor after conducting an online exam
in case of any doubt.
7. Solution should be submitted through LMS (Google Classroom). But in worst case
scenario; you can send your exam solution through email within due time. However,
submission through email would require solid justification of using that mode.
8. Paper Start Time: 10:00 am – Finish Time 12:00 pm
Q-1 Q-2 Total

Total Marks 15 15 30

Marks Obtained
 National University of Computer and Emerging Sciences
Department of Management Science Chiniot-Faisalabad Campus

Question No. 01 15 Marks

To acquire new products, many companies purchase other firms or buy individual
brands from other companies. For example, Facebook purchased whatsapp and its
portfolio. Discuss two other examples of companies acquiring new products through
this mean.

Question No. 02 15 Marks

Create an idea for a new business. Using the steps described in the chapter 09, develop
a customer driven marketing strategy. Describe your strategy and conclude with a
positioning statement for your business.

Submit paper within due time on Google Classroom. No excuse would be

entertained. If you don't have laptop or electricity; Download paper on mobile,
prepare solution on a paper, take pictures using CamScanner (Mobile) and submit
online. Answer book (pdf file) save by your name/registration number. Only one
submission is allowed so please make one pdf file of your solution. Copied and
Plagiarized work would be awarded a straight F grade.

2nd Mid Term Spring-2020 Page 2 of 2