Qualitative research 

Background:

Why there are so few tourists who are booking a room in Unirea Hotel Iasi

By this research we wil find out what are the pros and cons in choosing to spend a night in
Unirea Hotel in Iasi

Methodology

I choose to design this research using phenomenology

Phenomenology is the study of the subjective experiences of others. It researches the world
through the eyes of another person by discovering how they interpret their experiences. I collected
data by document analysis. This involves examining written, visual, and audio documents that exist
without any involvement of or instigation by the researcher. There are lots of different kinds of
documents, including "official" documents produced by institutions and personal documents, like
letters, memoirs, diaries and, in the 21st century, social media accounts and online blogs. I analyzed
data by descriptive statistics. Descriptive statistics help describe, show or summarize the data to
highlight patterns. I will read the comments left on Booking.com by the tourist from Netherlands and
group them by the subject that they approach.

Rating
12

10 9.6 10 10
9.6 9.6
8.8 8.67
8 7.9 8.3
7.5 Tourist
Score
6
5.4

0
1 2 3 4 5 6 7 8 9 10 11
*11th is the average rating
 Pros

13%

food
wellness
13% 40%
location
service
cleaning

27%
7%

Cons

17%

furniture
parking payment
smoke smell
17% 50%
noise

17%

By analyzing some reviews left on Booking.com by tourists from Netherland at Unirea Hotel,
i summarized that they love the food served at Panoramic restaurant espacially the breakfast, They
love that the hotel is placed in the city center and it`s close to all important attractions.

The most spoken cons were about the old furniture, the fact that they have to pay for
parking and the noise from weddings who take place in the hotel very often.
Recommendations

This point is all about the cons, to improve the tourists experience they have to:

-replace the furniture

-improve the parking system

-soundproof the weeding saloon