ch 7 INSY 3330

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1. 1) All of the following were popular mobile marketing 16. 17) Which of the following B) The only way to
types of online marketing before statements is not true? access Facebook
2007 except: from a mobile device
is to use a mobile
2. 2) Which of the following is not true more than 50% of
app.
about social marketing? twitter's ad revenues
are generated by 17. 18) All of the following marketing A) Brand Pages.
desktop users tools on Facebook require payment
except:
3. 3) The second most popular social D) Tumblr.
network in terms of average minutes 18. 19) The ratio of impressions to fans D) fan acquisition.
per visitor is: is a measure of:
4. 4) By 2018, it is estimated that D) $70 billion 19. 20) Which of the following provides B) Amplify
advertisers will be spending ________ marketers with a real-time digital
on mobile marketing. dashboard so they can see tweet
activity about a TV show,
5. 5) In 2016, spending on social FALSE
commercial, or brand?
marketing will almost triple the
amount spent on mobile marketing. 20. 21) Which of the following involves a D) Lead Generation
coupon or other promotional offer Card
6. 6) By 2016, it is expected that TRUE
that appears in users' Twitter
spending on mobile marketing will
timeline?
surpass the amount spent on local
online marketing. 21. 22) Which of the following D) Pinterest is the
statements about Pinterest is not only one of the
7. 7) Over 80% of Facebook's ad TRUE
true? major social
revenue is generated by its mobile
networks that does
audience.
not accept paid
8. 9) Which of the following is primarily B) Tumblr advertising.
known for blogs?
22. 23) Which of the following are B) hashtags
9. 10) Which of the following is the first C) fan acquisition features of both Pinterest and
step in the social marketing process? Twitter?
10. 11) Encouraging users to click a Like D) amplification 23. 24) All of the following are D) Promoted
button is an example of which step in Pinterest marketing tools except: Accounts
the social marketing process?
24. 25) The number of people exposed D) fan acquisition
11. 12) Facebook News Feeds include all D) tweets. to pins is a measure of which of the
of the following except: following?
12. 13) Which of the following C) It is a social 25. 26) Which of the following is an B) Curalate
statements about Facebook search engine. online service specifically aimed at
Exchange is not true? measuring the impact of Pinterest
13. 14) Ads that appear in a Facebook C) Page Post Ads. and other visual social media?
user's News Feeds are called: 26. 27) Which of the following is another B) reach
14. 15) How many hours a month does B) 18 term for amplification?
the average Facebook user spend on 27. 28) All of the following are B) tweets.
Facebook? examples of dark social except:
15. 16) Which of the following is a history B) Timeline 28. 29) Facebook's share price fell D) Facebook would
of your actions on Facebook? dramatically after its IPO because be unable to
investors feared that: increase advertising
revenues fast enough
to justify its price.
29. 30) Which of the following allows Facebook B) Like 42. 43) Which of the following is a Facebook D) Open
to track user behavior on other sites and button feature that allows app developers to Graph
then sell the information to marketers? integrate their apps into the Facebook
pages of users who sign up for the app?
30. 31) Which of the following is not true about C) They
Facebook News Feed Page Post Ads? cannot 43. 44) Visitors spend more time on Facebook true
contain links. than any other social network site.
31. 32) Which of the following is a micro- B) Twitter 44. 45) Facebook's Search functionality true
blogging social network site that allows includes everyone's public posts, Likes,
users to send and receive 140-character photos, and interests, and makes them
messages? available to all users of Facebook, even
those who are not friends
32. 33) Companies are not permitted to collect C) 13
personal information from children under 45. 46) Facebook does not sell display ads. false
the age of ________ without parental consent.
46. 47) Brand pages on Facebook typically true
33. 34) Which of the following was the object of B) W3 attract more visitors than a brand's
the FTC's highest penalty for a COPPA Innovation website.
violation to date?
47. 48) Promoted Trends is Twitter's version of false
34. 35) Which of the following is most similar to B) Instagram Google's Ad Words.
Pinterest?
48. 49) Pinterest's visitors are predominantly true
35. 36) Which social marketing proved the most A) Facebook women.
effective for ExchangeHunterJumper.com?
49. 50) In 2016. Millennials represent 70% of true
36. 37) Which of the following refers to the C) social Snapchat's monthly active U.S. users.
number of interactions among members of a density
50. 55) Which of the following is not true D) People use
group and reflects the "connectedness" of
about mobile marketing? most of their
the group, even if these connections are
mobile
forced on users?
minutes while
37. 38) Which of the following refers to those B) dark they are on
forms of social sharing that occur off the social the go.
major social networks, through alternative
51. 56) Which of the following is the top app in D) Facebook
communication tools?
terms of both audience size and share of
38. 39) Which of the following is a real-time B) FBX time spent?
bidding system that allows advertisers to
52. 57) How many retail-oriented apps are D) 4
target their ads to specific users based on
among the top 25 apps?
personal information provided by
Facebook? 53. 58) Which of the following statements is A) Google is
not true? the leading
39. 40) Which of the following allows a user to C) Pinterest
display ad site
buy products directly on its site and pay
on mobile
with Apple Pay?
devices.
40. 41) Which of the following involves using a B)
54. 59) Which of the following is the most C)
variety of tools to encourage users to engagement
popular use for mobile devices? entertainment
interact with content and brand?
55. 60) According to a recent National C) around
41. 42) Which of the following involves using C)
Federation of Retailers survey, what 33%
the inherent strength of social networks to amplification
percentage of tablet users plan to
encourage visitors and fans to share their
purchase anything with their tablets?
Likes and comments with friends?
56. 61) Which of the following accounts for the C) listening to
most time people spend using a mobile music
device?
57. 62) Around how many apps do users regularly 27 74. 82) Eddystone is an open-source standard for true
use a month? beacon technology.
58. 63) In 2016, mobile marketing will be about 65 75. 83) A cell phone's GPS is accurate to within five feet false
________% of all online marketing. of the actual location of the phone.
59. 64) Which of the following accounts for the B) search
most mobile ad spending? engine
advertising
60. 65) Which of the following is not a major webtrends
provider of mobile display advertising?
61. 66) ________ is the leading mobile retailer in the amazon
United States.
62. 67) Which of the following technologies has B) NFC
Apple adopted in its hardware for Apple Pay?
63. 68) Which of the following statements about A) Only
BLE is not true? Apple
iPhones
can use
BLE.
64. 69) According to a recent National Federation C) redeem
of Retailers survey, consumers are more likely coupons.
to use tablets rather than smartphones for all
of the following except:
65. 70) It is expected that by 2020, m-commerce true
will account for almost 50% of all e-
commerce in the retail and travel industries.
66. 71) Smartphones are the fastest growing and true
largest source of m-commerce revenues.
67. 72) SMS text messaging generates most false
mobile marketing spending.
68. 76) Which of the following is currently a small B)
part of the online marketing universe, but is location-
expected to triple over the next five years? based
mobile
marketing
69. 77) Macy's deployed which of the following B) iBeacon
technologies in many of its retail stores in
2014?
70. 78) Which of the following is the leading D) Google
location-based marketer?
71. 79) Apple's iBeacon uses which of the A) BLE
following technologies?
72. 80) Which of the following is the leading A) search
location-based mobile ad format? ads
73. 81) Google uses which of the following to B) Street
build a global database of wireless access View cars
points and their geographic locations?