GIC2002

Internet Business

Internet Business Proposal

No Name Student ID
1. Afif Ridhwan Roslan 17113728
2. Nur Shahira Ahmad 17078700
3. Intan Shahirah Ishak 17162532
4. Abdullah Luqman 17068303
5. Nur Aimi Aqilah Abd Manan 17084596
1.0 Background
Floristry is a niche expertise that confuses even the most romantic. While the
act of gifting flowers remains one that stood the test of time, the understanding
of the significance of flower arrangements in a boutique remains an art that
fazes many.

Rollivillea is an online-only boutique flower arrangement solutions provider

that aims to cater middle-to-high end customers with minimally functional
bouquet options along with bespoke flower arrangements through its innovative
Bloomble service.

Starting out, Rollivillea will be reliant on external sources for material stock.
As business capital grows, Rollivillea will move its production processes in-
house to realise its goal as 100% sustainable flower boutique business.

1.1 Aim
To provide flower arrangement solutions for middle-to-high end clients
on a solely digital platform

1.2 Product and Service

1.2.1 Bouquets of the Week

A selection of bouquet designs refreshed weekly by experienced
florists. The arrangements are made to fit specific occasions and
celebrations (Friendship, relationships, etc)

1.2.2 Bloomble
A tailored service that serves our clients either for free (If
returning customers) or at a set fee. Bloomble matches a
customer’s needs with the expertise of a florist, who will then
act as a consultant to satisfy their expectations.

1.3 Suppliers

1.3.1 Floristika.com.my
Floristika is Klang Valley’s largest wholesale florisculture in
Klang Valley. With a selection of both local and imported
flowers, Floristika is a holistic choice that can cater to the needs
of our customers

1.3.2 BiG
BiG is a Malaysian stationery supplier that sells arts and crafts
at wholesale prices. Majority of arrangement materials such as
brown craft paper, wire and scissors will be sourced here

1.3.3 Garden Walk Enterprise

As production moves inhouse, Garden Walk Enterprise will be
an invaluable supplier for gardening supplies. Majority of
gardening tools and materials such as shears, fertiliser and soil
will be sourced here.
 1.4 Customers
Rollivillea will operate as a Business-to-Consumers (B2C) business
serving middle-to-high-end clients where:

1.4.1 Middle-end clients

From sentimental youths to budget-conscious parents, middle-
end clients are those who seek aesthetically pleasing bouquets
without the stress of arranging one themselves. Bouquets of the
Week targets this customer segment providing affordable
curated bouquets, with the attraction of complimentary
Bloomble service for returning customers to promote customer
retention

1.4.2 High-end clients

High-end clients are those who include high-income customers
as well as those who want the very best for their loved ones,
regardless of price. The Bloomble service is catered to this
customer segment, with floral consultants servicing them to
exactly match their floral needs

2.0 Buy-side and Sell-side e-commerce Diagram

Based on the diagram, in the buy-side e-commerce, the BB’s have 3 main
suppliers, which are BiG Art Supplier, Garden Walk Enterprise and
Floristika.com.my. Moreover, there are some intermediaries that link the
company with the suppliers. The intermediaries between Big Art Supplier is
wholesale distributor which act as middle man. While for the
Floristika.com.my, their website works as intermediaries for us to purchase the
item in a bulk or for custom order.
 On the other hand, in the sell-side e-commerce, the BB’s have 3 main
customers, which are Wealthy and Upper-Middle income household, Spouse
and Couple. Furthermore, the customers are the family members which refer to
all the members in the family, children as well as the grandparents based on the
request. Both buy-side and sell-side e-commerce use the internet and extranet
as the network to deliver and get the information. Meanwhile, the BB’s
company uses the intranet for the organisational purposes and functional units
in which the access is limited for the internal officers only.

3.0 Online marketplace analysis

3.1 Customer Segments

Rollivillea targets customers with middle income who are budget
conscious as well as customers with high income. We also cater to
customers with tight daily schedules and those with partners..
Furthermore, we will be using services that are trusted and well-known
for the ease of our customers.

3.2 Search Intermediaries

Rollivillea utilizes the Google search engine among other social media
platforms. Aside from that, Rollivillea also uses Etsy to gain the
customers' trust.

3.3 Intermediaries, influencers and media sites

Rollivillea uses Instagram as its main intermediary. However, we also
use Facebook and Whatsapp as the intermediary. In addition to that, we
also advertise our service on Twitter and Pinterest. Most of the platforms
listed above enable customers to get immediate replies to their inquiries.
 3.4 Destination sites
Paypal would be the payment site used by Rollivillea. In addition to this,
our destination sites would be our website and Skype.

4.0 Business model summary

Conducting Rollivillea as online marketplace analysis helps us to increase our
visibility across different client touchpoints. Middle-end and high-end clients
will naturally turn to search engines to find and match their floral needs for their
loved ones.

Rollivillea can develop a long-term digital business plan. We will be operating

based on online-only boutique flower arrangement, varieties of payment
options, wide range of flowers and excellent service as a strength for Rollivillea.

4.1 Business Model Model/Canvas

4.2 Elements of Business Model

4.2.1 Key Partner

Rollivillea will use flower suppliers and partners to make the business
model work.
 4.2.2 Key Activities
This is the most important strategy for Rollivillea. Flowers must be
either a high quality or high quantity. Rollivillea uses its website and
social media as one of the platforms for key activities.

4.2.3 Key Resources

Rollivillea describes most important assets required such as team
designer who is particularly true in creative and knowledge design.

4.2.4 Value Propositions

For middle-end and high-end clients who need to decorate their home
with fresh flower design by experienced florists. For high-end clients
who want the very best for their loved ones despite the prices.

4.2.5 Customer Relationships

Rolivillea establish and can maintain for long term with clients.

4.2.6 Channels
Through these channels, our clients can reach us through it easily and
faster.

4.2.7 Customer Segments

For middle-end and high-end clients who have a need for a beautiful
home. Rollivillea flower decoration service continually delivers fresh
flowers for their loved ones.

4.2.8 Cost Structure

Rollivillea ensures that costs are aligned with value propositions.

4.2.9 Revenue Stream

Clients can pay more efficiently through pay-pal and pay for the delivery
and decoration services.

5.0 The range of hardware and software technologies

5.1 Hardware
5.1.1 Desktop and Mobile Browser-Based Platform
Built on the HTML5 language and the philosophy of Progressive
Web Apps, Rollivillea’s website resembles that of an installed
desktop application to ease navigation while also promoting
speed.

5.1.2 Social media platforms

The main channel for marketing and consumer engagement.
Social media platforms such as Facebook, Intagram and Twitter
will be utilised to market new products as well as to scope
customer’s needs and wants.
 5.1.3 Email Platforms
Emails will act as the main communication channel between
existing customers and Rollivillea in confirming orders,
performing CRM and mail blasts on latest offerings.

5.2 Software
5.2.1 Shopify
Shopify offers online POS solutions at an affordable price. As
an All-in-One (AIO) solution for marketing and sales, Shopify
will be integrated into Rollivillea to maximise shop efficiency to
provide the very best Customer Experience (CX)

5.2.2 MailChimp
MailChimp is a tested-and-true mail blasting platform. With
affordable rates, MailChimp provides services beyond
mailblasting which includes CRM analysis based on email opens
and interaction

5.2.3 Talkwalker
Talkwalker is a social media listening solution. In customer
segmentation and research, social listening is a powerful tool to
gauge and analyse consumers’ needs. Talkwalker can also
provide sentiment analysis to social media postings to analyse
satisfaction with Rollivillea’s products

6.0 Strategies development

6.1 Digital business strategy

6.1.1 To maximise the use of hardwares like Rollivillea’s website and

social media platforms to gauge the demands of clients.

6.1.2 To implement the use of softwares like Shopify and MailChimp

to offer better customer experience.

6.1.3 To add value to existing services, constantly coming up with

creative and seasonal products to attract clients.

6.1.4 To improve payment models as business capital grows by

introducing monthly subscriptions and bundling.

6.2 SCM strategy

6.2.1 To alternate flower bouquet designs for specific occasions and

celebrations, providing different arrangements every week.

6.2.2 To create an elaborated and detailed spreadsheet for easy

tracking of raw materials from Rollivillea’s key suppliers.
 6.2.3 To specifically target middle-end and high-end consumers with
reasonable costs and products of their need.

6.2.4 To arrange and monitor delivery of Rollivillea’s products with

the help of third-party courier services.

6.3 Marketing/CRM strategy

6.3.1 To turn Rollivillea floral business by building a trustworthy

brand image that is worthy of representing Rollivillea.

6.3.2 To send a handwritten note of thanks to the clients for them to

buy from Rollivillea such measures will help grow our list of clients
steadily.

6.3.3 To create a floral business website and put all our floral products
and services related to them to order the flowers.

6.3.4 To capitalise on the search engine optimization service in order

to be highly visible in search engines results.

6.4 Information systems strategy

6.4.1 To optimise the intermediaries used to promote products and

services offered by Rollivillea.

6.4.2 To successfully cater to the needs of Rollivillea's target consumers.

6.4.3 To improve the quality of Rollivillea’s products and services given

to customers.