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The World of eCommerce, Lecture 6

eCommerce Statistics

Online shopping and eCommerce is a huge multi-billion dollar industry and is expected to
grow by 20% this year to $1.5 trillion globally.

Ecommerce is constantly changing and evolving with new

technology and changes in consumer behavior. It’s increasingly
becoming more sophisticated and mobile. The new breed of
simple to use eCommerce platforms like Shopify have made it
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easier than ever before for entrepreneurs, creators or small
business owners to take advantage of this explosion in selling
online from a blog, website or online store.

We thought you might find a list of the most important online shopping and eCommerce
statistics at your fingertips useful and something to appeal to your analytical left brain.
Shopping Online Statistics

• 71% of shoppers believe they will get a better deal online than in stores

• 80% of the online population has purchased something using the internet, 50% of the online population
have purchased more than once

• Ecommerce was 18.5% of total commerce sales compared to 13.7% for same time last year

• Cyber Monday 2017 was the biggest online sales day of all time with US$1.7 billion spent

• Gen X spends $561 on average online every year, 15% more online than Gen Y who spend $489

• 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a
commodity product; 65% spend 16+ minutes doing so

Ecommerce Statistics

• 47% of all online orders include free shipping

• Shoppers spend 30% more per order when free shipping is included

• 44% of online shoppers begin by using a search engine

• Mobile eCommerce is worth $3.2 trillion in 2018 up from $1.5 trillion in 2013 – a whopping 213%
increase

• Global eCommerce sales made via mobile device is expected to grow to US$638 billion by 2020
according to Goldman Sachs

• Apple still dominates mobile eCommerce. iPhone’s share of eCommerce orders was 50.6% and
Samsung was 30.5% in Q1 2018

• Mobile eCommerce will account for 30% of global eCommerce sales by 2018, up from 15% in 2016

• 65% of US consumers owned a smartphone and 29% a tablet in 2013

• 52% of tablet users prefer to shop using tablet than PC

Tablets (70%) are more popular for online shopping than smartphones (47%)

• 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase using a mobile device
do it at home
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• 43% of consumers will visit a competitor’s site next after a negative mobile shopping experience

• 41% of buyers don’t complete a purchase on mobile device because too difficult to enter credit card
information, and 47% gave up because checkout process took too long

Social Media

• 46% of users read reviews and blogs before purchasing online

Blogs influence purchase, 13% said that a blog post has inspired a purchase

• 84% of online shoppers refer to at least one social media site for recommendations before shopping
online

Sources: Radware, Nielsen, Factbrowser, Harris Interactive 2014,

Jumio, Wharton, Custora, Digiday, RetailMeNot, Statista, IMRG