HOME POST A JOB BLOG EVENTS CONTACT

STARTUP Job Board Login

GOA

JOBS IN GOA
10 things you need to know to launch &
grow your business online ASSOCIATE LEAD
GENERATION
 Panjim
Webware.io

AWESOME WEB
DESIGNERS
 Mapusa
Hash Cookies

FULLSTACK DEVELOPER
 Panjim
Numadic

WEB DEVELOPER
 Panjim
GrowthGravy

Fuelled with the increasing use of smartphones & tablets, people today are spending twice as much
time online as they spent 10 years back. According to Ravi Shankar Prasad, Minister for DATA SCIENTIST &
Communications & Information Technology, the internet users in India is set to hit 500 Million by 2017. ENGINEER
 Panjim
Numadic
If you still think you can afford to let your company / brand stay back on the digital front, you can safely
close this tab and stop reading this right now.

CATEGORIES
Once you get these basics right, your path to launching
& growing your business online will be set right:  Basics
Events
1. Responsive Websites General
Your website is your online brochure. With the increasing number of smartphone users you need Interviews
to ensure your website loads on all the devices. It could either be an incredible rst impression to
Interviews Featured
your potential customer or a terrible last impression depending on the User Experience.  Your
Meetups
website is your online lead generating machine. It’s the key to attracting new clients online,
making an impact,  generating reservations, bookings and / or purchases.  You need to take your Tech News
website seriously.
2. Content is the king
All the internet giants like Google, Facebook, Twitter, Instagram & Bing, keep changing their
algorithms. Sadly they don’t take our permission before doing that. However, you need to
remember one thing – Good Content always wins.
Stock your website with information which provides real value to your customers & has strong
links to your products & services. This will make it easier for your business to get discovered by
targeted customers.
3. Content Strategy
Content Strategy enables you to achieve your business goals by maximising the impact of your
content.  Blogging & Social Media: both these platforms need a content strategy.
Creating content without any strategy could confuse your target audience & negatively impact
your business.
4. Keyword Research
Keyword research is an important technique used by Digital Marketers to research your audience.
Not only do you learn about what your target audience is searching online but also how many
potential customers are out there waiting for you to reach out to them.You can get started with
the Google Adwords Keyword Research Tool to understand your audience. Get to know things like
their language, city, interests & so much more.
5. Content Marketing
Google automatically lters out the results that contain poorly written content. The rst step to
marketing your content is to ensure the content is original & written by a human (Not automated).
 Of course you need to keep testing & monitoring results of what’s working.  One brilliant way to
go ahead with content marketing is to reuse content that works well. Let’s say you own a Coffee
Shop, and a photograph of a local celebrity hanging out at your cafe received a lot of
engagements, invite the celebrity & host him / her once again. This time you can get more
creative & record a small video of the celebrity saying “Hey, I love the coffee here” & you know its
going to work well.
6. Social Media is not only about Facebook Page Likes
Think of Social media more like building a community instead of building a fan page. It enables
you to provide value to your existing customers & attract your potential customers.  Its great to
have a lot of Facebook page likes & you can straight away pay Facebook to advertise & attract
likes. What’s more important is how you engage with your customers.  If you own a Garage, would
you prefer 50 people knowing about your Garage & 2 walk-ins per day or 20 people knowing
about your Garage & 10 walk-ins per day? That’s why your attention on Social Media needs to be
on engagement on the whole & not just the page likes.
7. Email Marketing will never die
We tend to miss out on email marketing thanks to all the social media networks that we have
today. However, the conventional email marketing will never loose its importance. You have full
control over what your client / customer receives and how many times a week your customer
receives your emails. With social media algorithms changing every day its increasingly dif cult to
ensure that your content actually reaches out to your audience.

8. Internet allows two way communication

Customer satisfaction & feedback can be easily received online. Internet enables your product /
service to go viral. I interned at a Robotics company during my college days & was provided with a
additional responsibility of promoting a Robotics workshop. The turnover of the workshop almost
doubled in the year when the participants were encouraged to talk about their experience on
Social Media. Internet provides incredible opportunities to generate referral customers.

9. Af liate marketing  Reward the af liates which bring you customers. Collaborate with popular
networks / blogs / social media accounts / complimentary businesses to get exposure in-front of
their customer base.  Technically speaking, this is one of the oldest forms of marketing, however,
people tend forget things that work in the of ine world when it comes to Digital Marketing.

10. Curiosity drives more customer walk-ins

Provide your potential customer the basic information & limit the details. Curiosity helps in
moving your customer to the next step in your sales funnel. The next step could be visiting you /
contacting you by email or by phone, thus making it easier for you to close the deal.

About the author:

Viresh Vazirani is a Digital Marketing Consultant & the founder of Growth Gravy, a Growth Hacking
Startup based in Goa. He is a graduate from the National Institute of Technology, Goa & serves as the
Managing Editor of EDMofy, a Digital Portal of Electronic Dance Music (EDM) which has over 90,000
followers on social media. 

20

 Tags: Af liate Marketing, Content Marketing, Digital Marketing, EDMofy, Email Marketing, Google
Adwords, Growth, Growth Gravy, IT, Keyword Research, panjim, social media, tips

0 Comments StartUp Goa .org 

1 Login

Sort by Best
 Recommend ⤤ Share

Start the discussion…

LOG IN WITH
OR SIGN UP WITH DISQUS ?

Name

Be the first to comment.

ALSO ON STARTUP GOA .ORG

Goodbye BSNL, Hello G-Wave Broadband Taskboys: A platform launched to complete your
18 comments • 4 years ago daily tasks in Goa
Allan Fernandes — Yes Somewhat ..I had to do the wiring 7 comments • 3 years ago
myself as most of the technicians at BSNL are Vishwas Naik — Very cool idea . Best of luck to the team
inexperienced. I pulled a CAT 6 cable directly from the … behind this

Startup India Rocks for the first time in Goa on 7th Wobbler – The Social Network for Like-minded
and 8th October Individuals
1 comment • 3 years ago 1 comment • 3 years ago
hemenparekh — MYTH OF JOB CREATION ?Or , if you SarahArts Sathy — Good
like , call it :Truth of Job Creation !In its poll manifesto (
25 March 2014 ) , Congressparty promised to create …

✉ Subscribe d Add Disqus to your site 🔒 Disqus' Privacy Policy

Get In Touch With Us

NAME *

Anthony Gonsalves

EMAIL *

youremail@example.com

HOW WOULD YOU LIKE TO GET INVOLVED? *

I'd like to volunteer

MESSAGE *

Your message

SUBMIT

ABOUT LINKS TECH NEWS FROM GOA OFFICE

Startup Goa is a grassroots initiative to Goa Startup News Blog
sprout tech companies from Goan soil. Co-working Spaces in
Goa
We connect the emerging Goan tech Goa
community through our meetups, Internet Providers in Goa
workshops, blog, job board and amazing FAQs about Setting up a
super-powers. Company in Goa
Next Big Idea takes place on Fifth oor, Central Towers
the 13th of July at CIBA Boca de Vaca
Nr Sai Baba Temple, Panaji
Hipbar sells 26% of their
Goa, India
startup to United Spirits for
a massive 27 cr
+91-832-222-5544
Entrepreneurship
Development Program to Like 3.3K

We charge nothing and are completely take place at the Keys Follow @StartupGoa

community powered. Resort in Baga this

weekend

© 2018 STARTUP GOA — ALL RIGHTS RESERVED 