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Madison Rodriguez Page

195 Highway Blvd., West Long Branch, NJ 07764 • 210-555 -0370 • E-mail:

Objective To contribute extensive experience, MBA-level education, and skills to your firm in a
marketing capacity.

Professional Profile

w Creative marketing professional specializing in emerging Hispanic market and possessing significant
and progressive experience in managing projects, tracking progress, and delivering results.
w Effective team leader with unsurpassed interpersonal skills and experience in collaboration,
organization, and relationship building.
w Highly flexible and adaptable contributor; adept at multi-tasking, meeting deadlines, and thriving in a
fast-paced environment.
w Exceptionally motivated self-starter and creative problem-solver who works hard and loves a
w Goal-driven achiever who earned distinction as one of America’s “Women Who Mean Business ’96,”
Minority Business News, 1996; earned IVC Industries’ Team Achievement Award, 1996.
w Exceptional communicator who is fully bilingual and bi-cultural in English and Spanish – speak, read
and write.

Key Areas of Expertise Gained through Experience and MBA Program

w Competitive Analysis w Niche Marketing w Sales Support

w Market Intelligence w Marketing Communications w Marketing Strategy
w Positioning Strategies w Public Relations w Special-Events Management
w Global Marketing w Public Speaking w Product Development

Professional Experience

Manager, Hispanic Communications, Global Sales and Marketing Communications Group, IVC
INDUSTRIES, Freehold, NJ, 1996-Present
w Build key relationships to plan for Spanish needs and identify tools that are critical for Hispanic market.
w Deploy global marketing expertise to manage and implement marketing-communication programs,
publications, and educational materials for Spanish-speaking sales force of 70,000; proactively solicit
ideas and success stories from sales force to be featured in programs.
w Collaborate with marketing group to ensure that promotions and materials meet language and cultural
w Plan and participate in special events to motivate, educate, and recognize independent sales force;
conduct meetings for up to 900 attendees; spearhead special events for up to 3,000 attendees.
w Collaborate closely with independent sales force to build strong alliances and provide market-
appropriate materials, as well as advance company products, promotions, and consultant career
paths; continually participate in events with sales force and conduct market research to identify sales
force needs.
w Supervise and motivate permanent and freelance staff.
w Develop and manage budget.
w Initiate multimedia marketing communications; direct and produce audiocassettes and Spanish videos
for training and special events; spearheaded complete Spanish version of training-unit meeting video;
conducted market research, developed outline, identified participants, and oversaw production/editing
of company’s first culturally adapted video fully in Spanish to feature Hispanics exclusively; video
successfully reduced training time and increased comfort level for new directors.
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Branch, NJ, 1994–1996
w Created and implemented marketing plan to promote member businesses.
w Repositioned, restructured, and designed networking events, thus increasing participation and
membership by 15 percent.
w Managed trade show for 20,000 attendees.
w Wrote, edited, and contributed articles to Chamber’s monthly newsletter.
w Oversaw and directed 40 volunteers.

Director, La Costa Business Assistance Center, GREATER JERSEY SHORE CHAMBER OF

COMMERCE, Long Branch, NJ, 1992–1994
w Managed center’s operations and city contract of $100,000 plus additional $100,000 in contributions
from metroplex businesses.
w Utilized public-relations skills to serve as media spokesperson promoting business center and
business-assistance program through television interviews, public-service announcements, and
newspaper articles.
w Designed and facilitated training classes for members and counseled small-business owners.

Latin American Account Representative, TECHPLEX SOFTWARE, INC., Red Bank, NJ, 1991-1994
w Provided sales support for software distributor accounts in purchasing, sales, and training.
w Implemented and tracked reseller programs.
w Established and maintained competitive analysis library.
w Developed and produced Spanish version of marketing video for a newly released software product.
w Initiated, translated, and produced Spanish version of Product Demonstration System for year’s
largest trade show.
w Oversaw product development of Latin American communications and seminar promotions; updated
field information manuals.

Education and Training

w Master of Business Administration in Marketing, Princeton University, Princeton, NJ, Aug. 2001
GPA 3.9
w Bachelor of Arts in Business Administration, Douglass College, New Brunswick, NJ, 1991
Minor: Spanish
w American Marketing Association: “Getting Results without Authority,” 2000
w IVC Industries Leadership Development Program, 1998
w Jersey Shore Blueprint for Leadership, United Way, West Long Branch, NJ, 1995

Community Service Affiliations

w Public Relations Chair, Jersey Shore Opera, West Long Branch, NJ, 1996-2000
w Member, Metroplex Interpreters and Translators Association, West Long Branch, NJ, 1993-2000
w Board Member, Family Guidance Center, West Long Branch, NJ, 1995-1996