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And it works.
Want proof?
(In 3 weeks)
And in today’s post I’m going to show you exactly how they did it…
step-by-step.
But First, A Quick Story…
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1/13/2017 This SEO Checklist = 48.7% More Organic Traffic [Case Study]
SEAN FALCONER
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…issues that were holding him back from Google’s first page.
Sean’s reply:
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Let’s See The Results From the SEO
Checklist That Sean Used
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Now that the checklist had time to do its thing, 6 weeks later,
Sean’s organic traffic is now up 88.3%.
Now that you’ve seen how well this SEO checklist works, it’s time
for me to walk you through the entire 7-step process.
Step #1: Delete “Dead Weight” Pages
Google recently said that a huge site with tons of pages can be bad
for SEO.
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GARY ILLYES
It’s because I focus on 100% quality.
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Despite the fact that this quality over quantity approach clearly
works, I see A LOT of sites struggle with “Dead Weight” pages.
And as you just saw, Google said that these Dead Weight pages can
hurt your SEO efforts.
OK, back to Sean…
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Because Proven.com is an online job board, they had a lot of old job
listings hanging around:
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Now that Sean’s site was cleaned up, it was time to fix the pages
that were left…
Step #2: Fix OnSite Issues and Errors
Basically you’re looking for any technical issues that hurt user
experience and SEO.
(In fact, that’s one of the reasons you delete Dead Weight pages in
step #1. It makes the rest of the process MUCH easier).
The only problems I found were:
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Errors=fixed.
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Step #3: Optimize HighPriority Pages for
OnPage SEO
#facepalm
Fortunately, you don’t need to tweak every single page on your site.
Just pick your top 10 most important pages. And put all of your
muscle behind those 10.
For example, I asked Sean to send me his 510 most
important pages.
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Some of Sean’s most important pages were blog posts, like this:
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Step #4: Optimize for CTR
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If you’re serious about crushing it with SEO in 2016, there are two
skills you need to master:
There’s no doubt in my mind that Google uses CTR as a
ranking signal.
So:
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To give you an idea of how I used the techniques from the video, let
me walk you through an example…
Sean had a post on his blog called: 100+ Best Job Boards to Find
Niche Talent.
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Here’s exactly what I did to improve this listing’s CTR:
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(I also noticed that NONE of them used the term, “niche talent”).
“100+ Job Boards For Job Seekers and Recruiters”
“Find the best job boards on the web all in one place. See
our list of 100+ boards right here.”
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And now that page’s CTR for its target keyword is 4.88%…
…64.1% higher than before.
Now that I helped turn Sean’s Google results into click magnets, it
was time for the next step…
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Step #5: Reduce Bounce Rate and Boost
Dwell Time (User Experience Signals)
In other words, Google doesn’t want people to flee your site like its
on fire.
On the other hand:
If people stick to your site like superglue, Google may give you a
significant rankings boost.
How can you optimize your site for user experience signals?
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Now that you’ve watched the video, here’s how I applied these
strategies to Proven:
First, I asked Sean to pull his content above the fold.
How?
Well, Proven’s blog posts had a big gap between the site’s
navigation and the post title:
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That’s why you want to avoid unnecessary space that pushes your
content below the fold.
Proven’s blog posts also had massive images at the top of each post.
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Next, I made Sean’s blog post introductions “sticky”.
If you lose someone in your intro, you’ve lost them for
good.
To this:
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And I formatted the content so that there were only 1-2 sentences
per paragraph (this improves your content’s readability).
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Step #6: Boost Site Speed
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(Not to mention the fact that Google has said that they use page
speed as a ranking signal).
Here’s exactly what I did for Proven.com:
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GTMetrix actually loads your page.
(That way you can see if server issues are slowing things down)
The only problem was that his images weren’t well optimized.
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Now that Proven.com’s on-site issues were patched up, there was
only one thing left to do…
Step #7: Create and Publish a Skyscraper
Post
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Yes, your Skyscraper content will help with traffic and link
building.
That way they can see the on-site improvements you just made.
(If you don’t know about The Skyscraper Technique, this case study
shows you everything you need to know).
Now:
Sean noticed that most of the content ranking for keywords like
“job descriptions” and “job description templates” were mediocre
at best.
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And the creators of these job description lists LOVED cheesy stock
photos like this:
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How?
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In fact, a few people left comments just to say how helpful Sean’s
filtering system was:
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Sean’s post also quickly hit the first page for the keyword “job
descriptions”:
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Once Sean published his Skyscraper post, he could put a big red
“X” next to the last item on the checklist.
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Now It’s Your Turn
Either way, leave a quick comment below.
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