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Contents
Introduction ......................1
Suitable Locations
for Lavender
Production .........................2
Cultivation .........................2
Essential Oils .....................4
Direct Marketing .............6
Lavender and
Agritourism........................6
Requirements
for Success
in Lavender
Production .........................7
References .........................7
Further Resources ...........8
Photo: Florencia Viadana
Introduction
L
avender is a small, aromatic shrub used in various value-added lavender products such as
the fragrance, specialty-food, and alterna- soaps, lotions, essential oils, and more at farm-
ATTRA (www.attra.ncat.org)
tive-medicine industries. Although family ers markets and grocery stores. Many lavender
is a program of the National farmers may find large-scale extraction of lav- farmers successfully combine multiple marketing
Center for Appropriate Technology ender’s valuable oil too expensive and laborious, channels in order to realize a profit from their lav-
(NCAT). The program is funded
through a cooperative agreement small-scale lavender production is feasible for ender crop. Often, a combination of agritourism
with the United States Department some farmers using direct-marketing strategies. and direct-market sales of lavender flowers, plants,
of Agriculture’s Rural Business- or essential oils can be the most profitable option
Cooperative Service. Visit the Agritourism, including lavender u-pick opera-
NCAT website (www.ncat.org) tions, farm tours, and lavender festivals, has been for small and medium-scale lavender farms.
for more information on
our other sustainable
a very successful form of direct marketing for Like most herbs, lavender has very few insect
agriculture and lavender. Additionally, small- and medium-scale pests. A few fungal diseases attack lavender, but
energy projects.
lavender farmers now sell lavender bunches, or because there are no known remedies for them,
www.attra.ncat.org Page 1
chemical applications are rarely used on the plant. Cultivation
Lavender ranks high as a sustainable crop because
Lavender (Lavandula) can be a long-lived peren-
it does not rely on pesticides and fertilizers. It
nial, with a typical productive life of about 10
does not require much fertilization, although in
years, although plants have been known to live
hot climates irrigation may be necessary. The big-
for 20 years. English lavenders (L. angustifolia)
gest challenge for lavender farms is finding viable
have the finest fragrance. However, their oil pro-
marketing channels for the product.
duction (see box) is much lower than the high-
camphor lavandin. Oils from lavandin are com-
Suitable Locations for monly blended, either with L. angustifolia oil or
Lavender Production with commercially available essential oils, to cre-
Lavender originated around the Mediterranean in ate a pleasing fragrance. Whole plants in flower
poor, rocky soils and mild coastal climates. Lavan- can be used for essential oil production. Buds,
dula angustifolia (English lavender) is the most flower spikes, and flowering tips—both fresh and
hardy, but high-camphor lavandin (Lavandula x dried—have a variety of culinary, fragrance, and
intermedia) cultivars like Grosso may be grown decorative uses.
successfully in most parts of the United States
(to Zone 4) without winterkill, under certain cir- Soil Preparation
Related ATTRA cumstances. Bodies of water can greatly moderate Lavender is best established on sandy loam soils
Publications otherwise inhospitable climates. For example, L. of pH 6 to pH 8. Although lavender is a drought-
www.attra.ncat.org angustifolia can be successfully grown in the Brit- tolerant plant, a regular irrigation schedule is nec-
Direct Marketing ish Isles, due to the influence of the Gulf Stream; essary during establishment, as well as supple-
Ukraine can produce lavender around the Black mental fertilization or adding compost annually
Entertainment Sea; Japan produces several metric tons a year; in the spring (Sunshine Lavender Farm, 2018).
Farming and and Argentina, Brazil, and East Africa have some
Agri-Tourism Lavender cannot survive simply being stuck
production. Each location has a climate moder-
into clay soil. Beds must be worked down 18
Herb Production in ated by a large body of water, which can create
Organic Systems
to 24 inches. It is best to raise the bed about
microclimates several zones different from those
six inches above ground level and mix in 1/3
Keys to Success nearby. Some types of lavender have been grown
sand, 1/3 loam, and 1/3 clay soil. Too much
in Value-Added successfully near Lake Champlain in upstate New
sand is better than too much clay. A good soil
Agriculture York and in the “Banana Belt” south of Lake
mix like ground cotton seed, mulched leaves,
Ontario. Illinois, northern Nevada, Idaho, and
Plug and
even Minnesota produce lavender. Elevation, old potting soil, and compost—sweetened with
Transplant a bit of lime or egg shell—would work for loam
Production for
topography, and the severity of winters are other
climatic factors that influence lavender farming. soil. The ATTRA publication Potting Mixes for
Organic Systems Certified Organic Production offers more recipes
Elevation can significantly influence plant sur-
Potting Mixes for vival, with valleys being less desirable. Heavy for organic soil mixes.
Certified Organic mulching of plants is necessary to protect them
Production Purchase healthy propagation materials (plants or
through severe winters. Continuous snow cover plugs) from a reputable dealer. Make sure the lav-
Specialty Cut Flower could have much the same effect. Excellent drain- ender variety is appropriate for your climate zone.
Production and age is crucial to the survival of lavender plantings.
Marketing Raised, sandy beds allow the drainage necessary
Lavender can be compared to grapes in the sense to avoid root rot. Gravel can be added as well.
Sustainable that temperature, days of sunshine, rain and grow-
Small-Scale Nursery Remember that lavender tolerates too little water-
ing season all impact lavender’s scent and bounty. A
Production dry summer might produce stunted plant growth,
ing better than too much.
but very fragrant oil and intense flowers which trans- Mulching and landscape fabric can help with
late into a spectacular essential oil. Growing altitude
weed control. However, if the mulch is too heav-
also impacts lavender’s fragrance. As a general rule
of thumb, the higher the elevation the greater the
ily applied, it can increase susceptibility to root
difficulty in harvesting or wild crafting the lavender, rot. A medium application of mulch around the
and the more precious and pricey the resulting oil. base of the plants in the fall or spring months will
—Virginia Gemmell, lavender blog author (2014) help with weed control.
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lavender concentrates accounted for a staggering 49.0%
revenue share of the market. —PR Newswire, 2017
The result is a “hydrosol,” rather than a pure out at the beginning of the process are added
essential oil. Hydrosols are the basis of a back at the end. To produce essential oils
variety of retail products. or hydrosols, plants typically are steamed.
• Steam distillation is used in large-scale As the steam passes up through the plant
production of essential oils for commer- material—bark, stems, roots, or fresh or
cial purposes. Steam distillation uses dry dried flowers (as in the case of lavender)
steam to vaporize and extract the oil. It is —it carries both the oil and other plant
the method of choice for leafy crops like essences into a receiving container. As the
lavender that have specific gravity of less distillate cools, essential oil floats to the top
than 1.0 (lighter than water). Small-scale and is siphoned away. The liquid left behind
steam distillation can be accomplished is hydrosol.
with a pressure cooker on top of a kitchen A video of the steam-distillation process is avail-
stove, but only a few drops of oil are able from Tazeka Aromatherapy at www.youtube.
produced per batch. For more informa- com/watch?v=OVQC-6qIq-Y. As noted above,
tion and detailed instructions on small- commercial-scale production of lavender essential
to medium-scale steam distillation, visit oils relies on steam distillation. (A modest steam
www.bbfamilyfarm.com/distillation. distillation unit costs $8,000 to $11,000.) Table-
• Solvent extraction uses organic solvents to top units that sell for $2,000 to $2,500 online
extract both essential oils and oleoresins, will usually produce only hydrosols; they cannot
which are then separated. (Oleoresins achieve and maintain the temperatures necessary
complete the flavor profile of food-grade to extract a high percentage of essential oils.
essential oils.) Use of many of the organic
solvents would not be compatible with Floragenics Distillation Systems (www.floragen-
certified organic production. ics.com), in Pescadero, California, offers several
sizes of stills, including the large 50-gallon still.
• Supercritical extraction uses carbon This is a turnkey system with all necessary parts,
dioxide under extremely high pressure to hoses, and fittings.
extract both essential oils and oleoresins.
Essential oil produced as a by-product of For those interested in a cottage fragrance indus-
the citrus industry requires a four-story try, there is an older method of small-batch pro-
fractionating tower. Oleoresins separated duction called enfleurage. Fats, oils, or alcohol
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are used to extract the plant essence for scent- profitable and sustainable business. ATTRA has
ing soaps, bath oil, lotions, homemade paper, etc. great business-planning resources, such as the
Once made, scented oils must be used quickly Getting Started in Farming online tutorial (https://
or stored in a tightly sealed bottle. Making per- northcarolina.ncat.org) and marketing tipsheets
fumes at home requires a recipe, additional un- (https://attra.ncat.org/attra-pub/summaries/sum-
denatured ethyl alcohol, and an appropriate mary.php?pub=440) to help you get started.
fi xative (such as storax oil, sandalwood oil, or
orris root). More information on these methods Lavender and Agritourism
and products, some of which may have poten-
It is common for lavender farms to incorporate
tial as value-added farm enterprises, is provided
agritourism into the farm operation as a direct-
in Rodale’s Illustrated Encyclopedia of Herbs. There
marketing opportunity and to diversify revenue
are examples of businesses dedicated entirely to
sources. Examples of agritourism include tours,
this method of essential-oil extraction.
u-pick operations, and lavender festivals. Some
farms create event centers on the farm for wed-
Direct Marketing dings and other events, or build vacation rentals
Many farms are adding lavender into their cut-
flower operations, bringing bunches of lavender to
Sequim Lavender Festival
I
t is essential farmers markets to sell, or selling lavender prod-
ucts such as lotions, soaps, and tinctures. At the www.lavenderfestival.com
to have a
farmers market, lavender can sell for between $3 Sequim (pronounced skwim), in Washington’s
marketing plan Dungeness Valley, has been proclaimed
and $6 per bunch, depending on the area. There
for a lavender farm the “lavender capital” of the United States.
are also other lavender products farmers can sell at
first, before any Sequim has a favorable geographic location
the market, including dried lavender bunches, lav-
for lavender, with warm summers and cool,
plants are put in the ender plants, lavender sachets, lavender soap, and dry winters. Sequim (population 6,606)
ground. other value-added lavender products. Dried lav- is in the “rain shadow” of the Olympic
ender bunches can also be sold to florists, grocery Mountains—protected by the mountains
stores, or other businesses. Methods for direct from rain sweeping in from both east
marketing of horticultural products are discussed and west. Its annual mid-July “Celebrate
in the ATTRA publication Direct Marketing. For Lavender” festival draws thousands of
more information about producing potted laven- visitors to view the purple haze of harvest-
der plants (also direct-marketed), see the ATTRA ready lavender fields. Sequim also has
publications Sustainable Small-Scale Nursery Pro- a thriving bedding-plants industry and
sponsors an herb festival each May. In fact,
duction and Plug and Transplant Production for
Sequim is a growing tourist and retirement
Organic Systems. center, with festivals scheduled for almost
It is essential to have a marketing plan for a lav- every month in the year.
ender farm first, before any plants are put in the The lavender farms around Sequim provide
ground. The market is competitive and it takes a a significant boost to the local economy and
marketing niche to grow a lavender farm into a are an established part of the local tourist
industry, promoted by both local and state
governments. Tours of lavender farms and
Value-Added Products Made from a Lavender Street Faire showcase lavender
Lavender products and services from the Sequim-
Lavender splashes Dungeness Valley, as well as regional
Bath soak garden products and natural crafts. Other
attractions include an open air market,
Dried bundles
lavender-crafting demonstrations, food,
Body lotion aromatherapy, dance, music, clowns, and
Sachets face painting.
Lavender honey There are other regions of the United States
Lavender dijon mustard where lavender agritourism is growing.
Note: Mention of specific brand names or companies is for educational purposes only and does not
constitute endorsement by NCAT, ATTRA, or USDA.
References
Ernst, M. 2017. Lavender. CCD-CP-127. Lexington, KY: Lopes, Paul. 2002. Lavender Production in Massachusetts.
Center for Crop Diversification, University of Kentucky UMass Extension. https://ag.umass.edu/greenhouse-
College of Agriculture, Food and Environment. www.uky. floriculture/fact-sheets/lavender-production-in-massachusetts
edu/ccd/production/crop-resources/nursery-ornamental/lav-
ender Pihl, Kristi. 2012. Washington is No. 1 mint oil producer
in U.S. Tri-City Herald. September 24. www.tri-cityherald.
Gemmell, Virginia. 2014. Traveling Around the World, com/news/local/article32084385.html
Seeking Lavender Essential Oil. http://lavendergreen.com/
traveling-around-the-world-seeking-lavender-essential-oil/ PR Newswire. 2017. Lavender Oil Market to Surpass US$
124 Mn by 2024-End - Persistence Market Research. April
Lehmann, Tracy Hobson. 2002. Hill Country growers open 24. https://www.prnewswire.com/news-releases/lavender-oil-
their fields to the public. San Antonio Express-News. market-to-surpass-us-124-mn-by-2024-end---persistence-
June 15. p. 1E ff. market-research-620224703.html
www.attra.ncat.org Page 7
Stony Hollow Lavender. No date. www.stoney Publications
hollowherbaltreasures.com/lavender.html
Aromatherapy Workbook. 1990. By Marcel Lavabre.
Swift, Curtis. 2014. Lavender in Colorado. 2nd Annual Healing Arts Publishing, Burlington, VT.
Western Colorado Food and Farm Forum.
The Big Book of Herbs. 2000. By A.O. Tucker and Thomas
www.foodfarmforum.org/wp-content/uploads/2014/01/
DeBaggio. Interweave Press, Loveland, CO. p. 314-338.
Montrose-Lavender-Program.pdf
The Cultivars of Lavender and Lavandin (Labiatae). 1985.
Sunshine Lavender Farm http://sunshinelavenderfarm.com/
By A.O. Tucker and K.J.W. Hensen. Baileya. Vol. 22, No. 4.
planting-care/#plant
p. 168-77.
Growing 101 Herbs That Heal. 2000. By Tammi Hartung.
Further Resources Storey Books, Pownal, VT.
Online Resources
Hardy Lavenders. 1989. By T. DeBaggio. The Herb
Fifty States of Lavandula Companion. April-May. p. 10-15.
http://everything-lavender.com/lavender-farms.html
State-by-state listing of lavender farms compiled by In Vitro Propagation of Lavender [Lavandula latifolia].
Susan L. Harrington. 1989. By Maria Carmen Calvo and J. Segura. HortScience.
Vol. 24, No. 2. p. 375-376.
Strictly Medicinal Seeds
www.strictlymedicinalseeds.com Lavender: The Grower’s Guide. 2000. By
Bulk herbs, distillation equipment, and essential oils. Virginia McNaughton. Timber Press, Portland, OR.
Lavender. By Douglas Green. https://douggreensgarden. Lavender, Spike, and Lavandin. 1985. By A.O. Tucker.
com/book/lavender-grow-sensual-herb-garden/ The Herbarist. No. 51. p. 44-50.
E-book for sale online. Rodale’s Illustrated Encyclopedia of Herbs. 1987. By
Lavender Guide: Lavender: Choosing a Distiller Claire Kowalchik and William H. Hylton (eds.).
https://www.youtube.com/watch?v=C9SbwFzMAG0 Rodale Press, Emmaus, PA. p. 460-467.
A YouTube video on lavender distillation equipment, with Steam Distillation of Herbs. 1998. p. 3-15. By
California lavender farmer Lila Avery-Fuson. Robert Seidel. In: Berzins, Snell, and Richter (eds.).
Lavender listserv Transcripts: Richters Third Commercial Herb Growing
Lavandula@yahoogroups.com Conference, October 24, 1998. Richters, Goodwood,
Listserv for lavender growers and others interested in learning Ontario, Canada.
more about events, publications, and agritourism events. Also
useful for those starting lavender farms because it is an easy
way to communicate and ask questions of others in the field.
Richters Herb
www.richters.com
Q&A section has large amount of material on lavender.
Celebrate Lavender Festival
www.lavenderfestival.com
The website for the annual festival in Sequim, Washington. Lavender Production, Markets, and Agritourism
Katherine L. Adam, NCAT Agriculture Specialist
Organizations © NCAT 2006
The Australian Lavender Growers Association Updated Oct. 2018 by Thea Rittenhouse, NCAT Agriculture
www.talga.com.au Specialist © NCAT 2018
Tracy Mumma, Editor • Amy Smith, Production
New Zealand Lavender Growers Association This publication is available on the Web at:
www.lavender.org.nz www.attra.ncat.org
IP243
United States Lavender Growers Association Slot 68
317-678-7542 Version 100218
www.uslavender.org