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BUS 202

CONTEMPORARY MANAGEMENT

CASE STUDY- 5
Cracking the whip at Wyeth

SUBMITTED TO: -
Prof. Sushil Kumar

SUBMITTED BY: -
Rishabh Jhamb
(300177881)
ACKNOWLEDGEMENT

This case analysis would not have been completed without the teachings of Prof. Sushil
Kumar, who has taught every concept in depth and besides the theoretical knowledge,
focused on the practical knowledge approach which is necessary and required in today’s
teaching methodology.

Regards
Yours Sincerely

Rishabh Jhamb
CERTIFICATE OF ORIGINALITY

I hereby declare that the content is first handed and has not been taken or copied from any
source. No kind of plagiarism is.practiced.and.the.content.is written all by self.

(Rishabh Jhamb)
CASE ANALYSIS: Cracking the whip at Wyeth

Summary:

The.case.talks about Robert R. Ruffolo Jr. who joined as an Executive Vice President at
Wyeth in 2000. He was mainly assigned the task of improving operations in R&D
department. One of his first moves was to conduct a whole review of Wyeth’s R&D pipeline.
His controversial changes included setting up standards for what number of mixes must be
produced by organization researchers. But still, Ruffolo held bonuses for managers’ meeting
their goal. However, the company’s efforts reflect a major challenge faced by the entire drug
industry i.e. New drug development is down by almost 47%. Through instilling stricter
discipline as a means of increasing productivity, Ruffolo wants to bring greater efficiency to the
innovation process. Not only this, new policy of taking smart decision was also introduced in
which troublesome projects would be dropped after making few attempts. Moreover, under
new regime the team worked only on 4 or 5 standardised formats. Although this approach has
critics who say that it has increased failure rate in mid stage testing. On the other hand, some
analysts say that Ruffalo’s approach has shown major improvement.

Strategic Issues:

The major problem highlighted in the case was that there were several changes (both positive
and negative) observed in industry by introducing new working model at Wyeth’s R&D
department.

Assumptions and Recommendations:

The case assumed that potential of company has increased, and their products will likely hit
the market in next few years.

I recommend that instead of encouraging scientists to follow just 4 or 5 standardised formats,


rather they should follow proper format so that their failure rate at mid stages is decreased.
Q&A

1. Behavioural measures appear to have been used in the past to assess R&D scientists’
output.

2. He introduced the review process as an example of simultaneous control. Based on a


host of factors, a value is determined for each project in the pipeline under this review
process.

3. Various Pros are as follows:

 Resulted organization to achieve their objectives.

 Developed scope for Wyeth’s products to hit the market in next few years.

Various cons are as follows:

 Increased level of anxiety among researchers

 Urging researchers to neglect issues with certain mixes so as to make their


numbers

 Encouraging researchers to concentrate on those undertakings that are the


most secure bets.

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