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CONTEMPORARY MANAGEMENT
CASE STUDY- 5
Cracking the whip at Wyeth
SUBMITTED TO: -
Prof. Sushil Kumar
SUBMITTED BY: -
Rishabh Jhamb
(300177881)
ACKNOWLEDGEMENT
This case analysis would not have been completed without the teachings of Prof. Sushil
Kumar, who has taught every concept in depth and besides the theoretical knowledge,
focused on the practical knowledge approach which is necessary and required in today’s
teaching methodology.
Regards
Yours Sincerely
Rishabh Jhamb
CERTIFICATE OF ORIGINALITY
I hereby declare that the content is first handed and has not been taken or copied from any
source. No kind of plagiarism is.practiced.and.the.content.is written all by self.
(Rishabh Jhamb)
CASE ANALYSIS: Cracking the whip at Wyeth
Summary:
The.case.talks about Robert R. Ruffolo Jr. who joined as an Executive Vice President at
Wyeth in 2000. He was mainly assigned the task of improving operations in R&D
department. One of his first moves was to conduct a whole review of Wyeth’s R&D pipeline.
His controversial changes included setting up standards for what number of mixes must be
produced by organization researchers. But still, Ruffolo held bonuses for managers’ meeting
their goal. However, the company’s efforts reflect a major challenge faced by the entire drug
industry i.e. New drug development is down by almost 47%. Through instilling stricter
discipline as a means of increasing productivity, Ruffolo wants to bring greater efficiency to the
innovation process. Not only this, new policy of taking smart decision was also introduced in
which troublesome projects would be dropped after making few attempts. Moreover, under
new regime the team worked only on 4 or 5 standardised formats. Although this approach has
critics who say that it has increased failure rate in mid stage testing. On the other hand, some
analysts say that Ruffalo’s approach has shown major improvement.
Strategic Issues:
The major problem highlighted in the case was that there were several changes (both positive
and negative) observed in industry by introducing new working model at Wyeth’s R&D
department.
The case assumed that potential of company has increased, and their products will likely hit
the market in next few years.
1. Behavioural measures appear to have been used in the past to assess R&D scientists’
output.
Developed scope for Wyeth’s products to hit the market in next few years.