Ontario Farm Fresh Marketing Association

2020
Products Catalogue
These products are available to OFFMA members ONLY. Use the order forms included with this catalogue to place
your order. Snail mail or email to info@ontariofarmfresh.com.

13% HST will be added on all orders (HST# 860479534) Ontario shipping charges will be added to the total order.

Items will be shipped in the middle of May. Payment is due when items are ordered.

Farm Marketing from the Heart Softcover 108pages $20.00

By Charlotte Smith
When you build deep trust with Attracting, Selecting & Retaining Great Inside:
your customers, you create loy- People
al customers who wouldn’t think Road Signs 2
By Dr. Denis L. Cauvier Message Flags
of shopping anywhere else and This book takes a step-by-
tell all their friends to shop with step, common sense ap- Resource Books 2
you, too, assuring you a strong proach to dealing with one of
customer base and taking the Recipe Cards 4
the most important issues
mystery out of sales and mar- facing leaders today… deal- Banners 5
keting. Farm Marketing from the ing with the people side of
Heart shows you how to make their organization. This book
this your reality by combining the right mindset covers every key aspect of
and approach to marketing with a few sophisti- recruiting, selecting, leading, developing, moti-
cated yet easy-to- use online marketing technol- vating and retaining great people. An organi-
ogies to build your own thriving and profitable zation that fully utilizes the information and
farm. tools contained in this book can expect to:
Softcover 60 pages $9.99 · Attract the best applicants
· Simplify the selection process
101 Low Cost/High Impact Recruiting · Learn 101 of the very best interview ques-
Methods tions
By Dr. Denis L. Cauvier · Reduce team turnover
101 Low Cost/High Impact Re- · Improve leadership effectiveness
cruiting Methods - Proven Strat- · Enhance team moral and performance
egies to Attract Great Employ- · Enjoy increased sales, client satisfaction and
ees offers quick, common profits
sense solutions to dealing with Softcover 114pages $20.00
one of the most challenging
issues facing leaders today… FOOD TOURISM
attracting large numbers of high A Practical Marketing Guide
quality job seekers. With the By John and Linda Stanley
current tight labour market upon The fastest growth in tourism is the
us and every major indicator suggesting that the food tourism sector. Farmers’ mar-
competition for talent will only get tougher, this kets, taste tours, agri-tainment,
book will provide your organization with the win- glamping, restaurants, farm shops,
ning tools to find and attract great people. This wineries, and boutique food retail-
book is loaded with 101 practical, proven, low ers … food tourism has become an
cost/high impact recruiting methods that will di- important part of holiday and busi-
rectly improve your levels of customer satisfac- ness travel.
tion, reduce staff turnover, decrease costs and Growth in food tourism is occurring
boost your profits. in most developed countries with tourists seek-
Page 2 2020
ing taste experiences throughout the world.
This new book provides practical direction
for food tourism operators and farm retailers
to develop their businesses and cater to
tourists needs. It also includes a section on
the future of this fast moving trend. This a
vital new study in a vibrant and growing field
that should be required reading for tourist
boards, owners and managers of retail farm
operations, farm marketing associations.
The authors, John and Linda Stanley are
always at the forefront of change in the horti-
cultural and agricultural industry around the
world. Considered by many to be the world’s
leading horticultural consultants due to the
sizeable economic returns they help clients
achieve, John has often been described as
“The Retail Guru”.
Softcover 241 pages $50.00
Printed by CAB International, UK in limited
quantities. Get yours today!
Do the Tough Things
Right...how to prevent com-
munication disasters in fam-
ily business.
By Elaine Froese
“Are you having a hard time start-
ing the conversations about who
gets the family business, and
when?" This book is designed to
help you nail down the key chal-
lenges you need to talk about.
It's a workbook style, so you can
write your responses to the tough
questions certified coach Elaine Froese
asks. Her expertise in solving the people
communication problems for family busi-
ness, particularly farm families, will help you
avoid the mistakes that others typically
make.
Softcover 162 pages
$30.00
Zingerman’s Staff
Guide
Zingerman’s was founded
in 1982 by Ari Weinzweig
and Paul Saginaw as a
small corner delicatessen
in Ann Arbor, Michigan. Today they are a
community of eight unique businesses, with
almost 600 employees and over 45 million
dollars in annual revenue. They’re still in
Ann Arbor, and their long-term vision is to
grow to include 12-18 businesses, all in the
Ann Arbor area. During their 30+ years in
business, Zingerman’s has been recognized
nationally for their exceptional products and
customer service as well as their unique busi-
ness model.
The Staff Guide is full of the business recipes
and tools that support the success of the
Zingerman's Community of Businesses and
can be applied to your business as well.
Softcover 68 pages $10.00
Employee Manual Template
This handbook was created by Cindy Ashton
of Ashton Consulting for the 2013 OFFMA
Summit. It was done as a starting point for
you to create a customized Employee Manual
for your farm business. You can also down-
load a WORD version from the OFFMA web-
site under resources/sample-employee-
manual.
Softcover 19 pages
$7.00 each
Ontario Farm Fresh Fun Ac-
tivity Booklet
These useful little books have
been very popular. The activities
are targeted at 7 & 8 year olds
and cover a variety of agricultural
commodities. Stock up and use them as give
aways for school tours or special visitors.
Softcover 14pages
No minimums $.20 each,
$60.00 for a box of 400
Under a Sunflower Sun
Share the rhythm and joy of
children’s poems enhanced
by vibrant, evocative illustra-
tions that take you through
the seasons on Straggle the
Scarecrow’s farm. Connect
with the natural pace of rural life through po-
ems and illustrations of wonder, whimsy and
humour.
A beautifully done book that is a dream real-
ized for the author and illustrator team both
from Ontario. Together, they have created a
book to catch the imagination of parents and
children as they explore Straggle’s farm.
Softcover 34 pages
$6.50 (suggested retail price is $9.95)
Outstanding Customer Service: Your
Best Marketing Strategy
This guide book was developed by Angela
Leach from PlanInsight to assist on-farm mar-
keters to train their staff in customer service.

The guide includes a customizable trainee
handout and worksheet. It can be used hand
in hand with a YouTube webinar to make
training effective and easy for owners. You
can also download a version from the OFF-
MA website in the ’member only’ section.
Softcover approx.20 pages $10.00
MESSAGE
FLAGS
Each nylon flag is
3’x5’ with bright,
eye-catching col-
ours. Cost:
$40.00 each
Open Flag
Let customers know you are OPEN for busi-
ness. Bright red, white and blue colours.
Vegetable Flag
Bright orange and yellow bands with black
lettering.
Sale Flag Help get the word out about your
sale. Red, white and blue with black letter-
ing.
RESOURCE BOOKS
Birthday University Workbook
—3 copies left We
have a few copies of the workbook that was
used during the Birthday University Work-
shop in March 2011. It is an valuable re-
source if you are doing or thinking about do-
ing birthday parties on your farm. You won’t
find this resource anywhere else and we
won’t be printing additional copies. Act now if
you doing or planning on offering birthday
parties at your farm.
Soft cover 89 pages $60.00
CD’s
Human Marketing, a 3 CD Audio Seminar
The Donald Cooper Corporation—3 copies
left
“We are all human beings selling something
to other human beings. How complicated
should that actually be?” Whatever business
you’re in, your #1 problem is simply
this...there are too many other people selling
Page 3
what you’re selling! Too many competitors
and not enough customers, that’s your big-
gest problem. The solution is to create, de-
liver and communicate, compelling custom-
er-owning value that clearly differentiates
you, ‘grabs’ your target customers and
grows your bottom line.
This 3 hour CD is complete with 34 page
Implementation Guide.
Cost $50.00
Innovative Merchandising and Display to
Increase Your Bottom Line, John Stan-
ley’s 2010 Pre-convention Workshop
An audio recording of John’s workshop
along with a workbook to fill out as you lis-
ten to the CD. Great way to share infor-
mation with your employees as well. The
one day workshop discusses
- retailing with the customer in mind -
how to play the image game
- merchandising for success
- building displays that work
- the role of the team in increasing the aver-
age sale per customer
- implementing new ideas
Cost $40.00
Bus Tour Library 1988—2008
Almost 20 years of pictures from OFFMA
bus tours all on one CD. Over 2,000 images
that have been catalogued according to
year of the tour as well as headings like
signage, displays etc. Truly an invaluable
collection.
Cost: $60 for the complete set
MISCELLANEOUS PRODUCTS
aMAZEing CORN
Developed by OFFMA with OAFE,
A teacher’s guide to Ontario corn. Do you
know a teacher or a class that might benefit
from this guide? Also an excellent resource
if you are doing school tours. List of curricu-
lum connections, lots of activities related to
corn and corn plants.
Soft cover 24 pages $5.00
RENTALS
Page 4
Zingerman’s DVD’s
1. 3 Steps to Giving Great Service
Zingerman’s share their core customer ser-
vice concepts from The Art of Giving Great
Service Seminar in a fun and memorable
lesson that will get your organization start-
ed building great service skills and culture
into every single element of your business’
activity.
Length: 22 min. weekly rental $50
2. 3 Steps to Great Finance
At Zingerman’s they believe that Open
Book Management has been a key to their
financial success and one of the "secrets"
behind how they are able to thrive. This
DVD is all about Zingerman’s rules of fi-
nance, keeping score and sharing the suc-
cess. You'll see Zingerman's staff in action
and hear them explain in their own words
why creating an Open Book organization is
a much better way to work— and the way
FRUIT & VEGETABLE BANNERS
These banners are made of heavy duty 8 mil
white polyethylene material, all edges are
hemmed. They are 8’x3’ and are reinforced
full length top and bottom with ties that ex-
tend 4 feet on either side of the banner. See
order form for specific options.
The banners are two colours (red, green,
black or orange depending on the particular
sign), with a picture on the side and large,
legible lettering.
Discontinued @ 50% off the below price
Cost is $60.00 each or 3 or more for $55.00
each.
of the future.
Length: 26 min. weekly rental $50
3. 5 Steps to Effectively Handling a
Complaint
Zingerman’s service recipe will help take
the stress out of one of the most challeng-
ing encounters in customer service. With
practice, and using Zingerman's easy-to-
follow recipe, you can start seeing com-
plaints as gifts rather than as trials.
Length: 20 min. weekly rental $50
FISH! DVD—Catch the Energy, Release
the Potential
Imagine a workplace where everyone
chooses to bring energy, passion and a
positive attitude with them every day. An
environment in which people are truly con-
nected to their work, to their colleagues and
to their customers. FISH! is a tool to help
you lead people toward creating that envi-
ronment.
Heavy duty banners for Maple Syrup & Fresh
Asparagus ONLY
These banners are 13 oz. vinyl, all edges are
hemmed and grommeted every 2 ft.
Discontinued @ 50% off the below price
Cost is $115.00 each or 3 or more for
$105.00 each.
Both types of banners are fairly sturdy and
will perform well against a building where the
wind is not a problem. If they are placed out
in the open, they will be affected by winds.
We cannot guarantee the banners for wear.
 Page 5

Monster Murals
They come in a mailing tube with 8 images on a
long roll per tube. The murals and mailing is free
right now but after this year, there will be a
charge of $20 per tube.

The murals are approx. 3’ x 6’ and were very

well received last year. They work as a colouring
station or something to give a class that visits
the farm.

Feather Flags
Feather flags are a great way to get some
roadside attention. We have strawberry, sweet
corn, apple, blueberry, pumpkin and watermel-
on. They are 13’ tall and move with the wind
and are definitely eye catching.
Cost is $185 + HST and shipping each for the
flag and $95 + HST and shipping for the pole
set.

Ontario Farm Fresh Marketing Association

PO Box 250 Gormley, ON L0H 1G0
ph: 905-506-0371 fax: 647-556-7254
info@ontariofarmfresh.com
OntarioFarmFresh.com