A

Project Report On

“A Study on Marketing Information System for Enhancing Sales with special

reference to Brand Factory”

SUBMITTED IN

PARTIAL FULLFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED TO

PT. HARISHANKAR SHUKLA MEMORIAL COLLEGE

KACHNA, RAIPUR (C.G.)

SESSION 2019-20

SUBMITTED BY: - ABHISHEK MUDALIAR

GUIDED BY APPROVED BY

Mr. YOGESH SONI Dr. SANJAY AWASTHI

 ACKNOWLEDGEMENT

I respect and thank Mr. Rajesh Jain, for giving me an opportunity to do the
project work in Brand Factory colors mall Raipur providing us all support and
guidance which made me complete the project on time. I am extremely grateful to
him for providing such a nice support guidance though he had busy schedule
managing the company affairs.

I owe my profound gratitude to our project guide Mr. Yogesh Soni, who took keen
interest on our project work and guided me along, till the completion of my project
work by providing all the necessary information for developing a good system.

I heartily thank, Dr. Sanjay Awasthi, HOD Department of Management, for this
guidance and suggestion during this project work.

I am thankful to and fortune enough to get constant encouragement, support and

guidance from all Teaching staffs of Department of Management which helped me
in successfully completing my project work.

Also, I would like to extend my sincere regards to all the non-teaching staff of
department of Management for their timely support.
 DECLARATION

I hereby declare that the project-report entitle “A Study on Marketing

Information System for enhancing sales with special reference to Brand
Factory.”Submitted in partial fulfillment of requirements for the degree of
bachelor of business administration to Pt. Ravishankar Shukla University, Raipur
is my original work and not submitted for the award of, any other Degree,
Diploma, fellowship, or any other title or prize.

PLACE :RAIPUR ABHISHEK MUDALIAR

DATE :- ROLL NO.: 1765903

B.B.A. – VI SEMESTER
 CERTIFICATE

This is to certify that Abhishek Mudaliar, a student of B.B.A. VI Semester

at our institute under my guidance and supervision, had carried out the research
project under title- “A Study on Marketing Information System for enhancing
sales with special reference to Brand Factory”

He has worked under my supervision and guidance and no part of this report
has been submitted for the award of degree, diploma, fellowship or any other
similar title or prizes and that the work has not been published in any journal or
magazine.

Dr. Sanjay Awasthi Dr. Mamta Sharma Mr. Yogesh Soni

H.O.D. of management Principal Asst. Professor