2020

Media Kit

Connecting The Information Security Community

 Table of Contents
Editorial Mission ............................................................................. 3

Core Editorial Themes .................................................................... 4

Audience Site Stats and Demographics.......................................... 5

Marketing Solutions ....................................................................... 7

Contact Us ................................................................................. 11

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Editorial Mission
“I’ve found Dark Reading
OUR MISSION AND REASON FOR BEING to be especially helpful
Dark Reading provides a one-stop destination for the latest news, commentary and discussion on cyber in knowing the latest
security exploits and threats, as well as the tools and practices for preventing them. In an environment cyber threats, and a
where online exploits evolve and change every minute, Dark Reading is designed to inform readers of great resource of white
potential threats, analyze the scope and nature of those threats, and provide a forum for discussing papers today.”
potential defenses and solutions.
Our goal is to challenge community members to think about security by providing strong, even
unconventional points of view, backed by hard-nosed reporting, hands-on experience and the “Dark Reading is a
professional knowledge that comes only with years of work in the information security industry. great source of information
in the InfoSec space.
WE GET INFORMATION SECURITY I read it daily and refer
my customers to it.”
Not every business has the same marketing goals, which is why Dark Reading has an array of media
tools and custom services for marketers to build an integrated program that suits their needs.

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Core Editorial Themes Meet the

Attacks & Breaches
The latest and most critical exploits and
details on how major breaches occur
— and how your organization can learn
from them.
Application Security
The practices and technologies for
securing and defending enterprise
software, as well as breaking news on
new threats that affect business and
web applications.
Careers & People
Coverage of IT security staffing and
careers issues, including hiring, training,
salaries, job search and personnel
management issues.
Internet of Things (IoT) Security
Coverage of internet-enabled devices and
technology and the tools and practices
used to secure them.
Network & Perimeter Security
The latest developments surrounding
traditional “perimeter defense”
technologies, including firewalls, intrusion
prevention systems and network-based
defenses, as well as insight on the latest
threats to enterprise networks.
Operations Security
The management of security — user
administration, identity and access
management, and security operations
centers.
Security Analytics Editors
How to aggregate security data and use
it to improve enterprise defenses.
Threat Intelligence
Coverage of the tools, services and
practices used to collect and process Tim Wilson
information about external attackers, Editor in Chief
exploits and their methods. @DarkReadingTim
Vulnerabilities & Threats
In-depth information on newly discovered
network and application vulnerabilities,
potential cyber security exploits and
security research results.
Kelly Jackson Higgins
Executive Editor
@KJHiggins

Cloud Security Risk Management

Security issues in private, hybrid and
third-party service provider cloud
computing environments.
Endpoint Security
The security of PCs, laptops, tablet
computers and other personal devices
that may be used in the enterprise.
The tools and techniques used to
analyze security risk as well as methods
See all Dark Reading
for assessing the costs and benefits
Thought Leaders:
associated with cyber security defenses
and the potential impact of new threats. darkreading.com/
authors.asp

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 MISSION
Audience
SITE STATS & DEMOGRAPHICS
Breakout by Job Titles
Corporate/Business
Management
All Corporate 26%
C-level, VP Corporate 17%
Sales/Marketing 4%
Other Corporate 3%
LOB Management 2%
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Top Industries Include:
› Construction/Engineering
› Consulting/Business Services
› Education
› Electronics
IT Management/Staff
› Financial Services/Banking/
242k
Securities & Investments
› Food/Beverage
› Government/Armed Forces Unique Visitors Per Month
› Healthcare/Medical
› Hospitality/Travel 797k 389k
Monthly Visits
› IT Vendor/Tech Manufacturing Page Views Per Month
All IT 74% › Media/Entertainment
C-level, VP of IT/Security 13% Visit Site Once a Week
› Manufacturing/Industrial
IT/Security Director/Manager 18% or More:
(Non-Computer)
58%
IT/Security Staff 13%
Consultant 12% › Telecommunications/ISPs
Network/System Admin. 11%
› Utilities
Other IT 7%
Sources: Adobe Analytics, October 2017 - September 2018, DarkReading.com Audience Survey, March 2018
 MISSION CONTENT AUDIENCE SOLUTIONS CONTACT US

Audience Breakout by Company Size

(NUMBER OF EMPLOYEES)

SITE STATS & DEMOGRAPHICS 20% 24% 22% 34%

10,000 1,000- 100-999 FEWER
OR MORE 9,999 THAN 100
Technologies Involved In Purchasing

$262M
LAST 12 MONTHS OR NEXT 12 MONTHS

47% Security

46% Networking

44% Cloud Service and Infrastructure Average Annual IT Budget

40% Storage

36% Mobility and Wireless

34%

34%
Business Applications

Big Data and Analytics

$10M
Average Personal
Total Company Annual Revenue
28% Peripherals Involvement in
Past 12 Months
30% 37% 33%
27% Data Centers and Servers MORE THAN $10 - $999.9 LESS THAN
$1 BILLION MILLION $10 MILLION
22% App Mgmt. and Performance Tools

21% Internet of Things

Scope of Purchase
20% Artificial intelligence (AI)
Involvement
19% Programming/DevOps Entire Organization and
17% Outsourcing
Multiple Companies

16% Collaboration, UC or Video

46%
Source: DarkReading.com Audience Survey, March 2018

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Marketing Solutions
LEAD GENERATION

Research Reports Virtual Events

Research Reports are tailored to help decision-makers determine which
strategies and products are right for their business. Produced and written by our
editorial team, these comprehensive reports span topics critical to IT security,
such as data breaches, cybersecurity risks, and the state of endpoint security.
Tech Digests
Dark Reading produces Tech Digests with deep, practical analysis on a security
technology topic. Align your company and its solutions with our award-winning
editorial and garner leads.
Virtual events simulate the activity and impact of a face-to-face live event,
but with the ease and economy of the web.
Webinars
As one of IT and security buyers’ most popular formats for learning in-depth
information, sponsored webinars are a prime opportunity to share thought
leadership and generate leads. Editorial and custom webinars are available.

Topic Alignment Program (TAP)

Sponsor a technology-specific section on our site and educate prospects
by posting your white papers, case studies and research papers. The
TAP is an ideal integrated program that combines demand generation
with lead generation.

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Marketing Solutions
BRANDING AND AWARENESS

Banner Advertising Native Advertising

Showcase your product or service to a variety of technology buyers and IT
professionals with run-of-network or run-of-site options.
Ad Targeting
Your ad series follows your specified target group of tech decision makers
as they explore our online network, maximizing your brand’s visibility with the
right audience.
eNewsletters
Editorially branded eNewsletters promote your display or text ad across a wide
variety of industries, technologies and professions. Put your brand in front of
thousands of technology professionals looking for business solutions daily,
weekly or monthly.
InRead Video
A video advertisement placed in the middle of an editorial article that plays once
it is visible on the visitor’s screen, pauses when off screen and resumes when
it comes back into view. Get impactful video exposure with guaranteed plays in
trusted editorial content.
Native Content Distribution
Native Content Distribution ad units are integrated into our site design, which
means your content (white paper, video or product announcement) looks
cohesive with our trusted editorial but drives traffic back to your site.
Partner Perspectives
Partner Perspectives offers an opportunity to inject your voice within our editorial
with 5 or 10 articles each month. This program provides significant exposure to
tech pros through ongoing promotions on the homepage, in eNewsletters, social
media and even ad roadblock.
Sponsored Article
Advertisers provide one article to be fully integrated into our site and promoted
for one month.

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Marketing Solutions
CUSTOM CONTENT

Custom White Papers ‘State of’ Custom Research Reports

Our content team will work with you to create a white paper that engages A custom research report captures the state of the market and key trends,
IT professionals and creates demand for your products and services. allowing you to get a pulse on customer pain points, investment plans and
A dedicated project manager and editor will be assigned to your white paper attitudes. Research reports can be used for lead generation and branding
project to ensure the concept, layout, editing and design are completed on purposes, and data points can be used to build infographics, for social media
schedule and will resonate with IT security decision makers. marketing, to support webinar presentations and more.
Executive Video Interview
A video interview featuring one of your company’s executives will help
elevate your chosen thought leader in the business technology community.
The video will be showcased on the InformationWeek IT Network and
shared with our social networks—reaching thousands of IT, networking
and security professionals.

A video interview is a great platform to share your industry insights and generate
interest in your brand, especially when it’s leveraged as part of a pre-event
marketing strategy.

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Marketing Solutions
JOIN DARK READING LIVE AT BLACK HAT AND INTEROP
Dark Reading partners with two Informa events — Black Hat USA and Interop — aligning content, inspirational IT security
speakers and expert editorial insight to connect with the information security audience live and online 365 days a year.
Together, Dark Reading, Black Hat USA, and Interop offer technology marketers trusted event and online platforms to launch
and sustain marketing efforts. An integrated marketing strategy sets you apart from the competition and keeps you fresh in the
minds of your prospects year-round.

Dark Reading Workshops

AUGUST 1–6, 2020
M A N D A L AY B AY / L A S V E G A S
As a sponsor, your thought leader will join the Dark Reading-hosted panel discussion and you’ll garner qualified leads.
Dark Reading News Desk
August 5 & 6, 2020
Featuring live video coverage of Black Hat USA from Dark Reading’s editorial team, these interviews are streamed on
DarkReading.com and on monitors throughout the show floor. Schedule a 10-minute interview segment to share your
company’s innovative technology solutions and how you’re helping to solve security professionals’ challenges.

Dark Reading’s Cybersecurity Crash Course

September 21 & 22, 2020
Dark Reading’s Cybersecurity Crash Course will cover the fundamental concepts IT pros need to understand today’s
security challenges and the attack landscape.
Reach Interop attendees with security interest and buying intent with your 15-minute solo presentation while filling
your sales pipeline with engaged leads.

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Contact Dark Reading

Connect With Us

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More Information

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CONNECTING THE INFORMATION SECURITY COMMUNITY
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