STUDENT ASSESSMENT

TASK 2

BSBMKG605

Evaluate international marketing opportunities

Student Name:
 2

Assessment Task 2: Research report – report on international marketing

opportunities

T ASK SUMMARY

You are required to research an international company and report on their international marketing
success.

R ESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK

 Access to textbooks and other learning materials.

 Access to a computer, printer, Internet and email software (if required).

WHEN AND WHERE DO I NEED TO COMPLETE THIS TASK?

 This task may be done in your own time as homework or you may be given time to do this task in
class (where applicable).
Write in the due date as advised by your assessor: ____________________________________________

WHAT DO I NEED TO SUBMIT?

 Your written report

INSTRUCTIONS

This assessment task requires you to conduct research on the international furniture and
homewares company, IKEA. You are required to develop a written report on the success of the
organisation’s international marketing opportunities.
Review IKEA’s website, social media platforms and strategic plans and develop a word processed
report on the company’s international marketing strategies.
You are required to submit a detailed, clear and concise report, remembering to reference your
sources of information. You must include the following information in your report:
 A brief overview of IKEA.
 Discuss why IKEA’s strategies differ in Europe and China to meet the needs of the different
marketing opportunities. Discuss how IKEA manages the costs of the different strategies.

 How IKEA uses e-commerce. Can consumers from other countries purchase products online?
 Discuss how moving to an online sales system could potentially impact on IKEA.
 Explain how IKEA manages labour relations.
 Discuss the strategies that IKEA uses to achieve global success.

What do I need to hand in for this task? Have I completed this?

Report 

BSBMKG605 STUDENT ASSESSMENT TASK 2 Orange International College Pty Ltd

Version 2.1 CRICOS No: 03446A | RTO No: 41315
 Orange International College Pty Ltd | ABN: 15 167 063 596
RTO No: 41315 | CRICOS Provider Code: 03446A
Level 6, 420 Collins Street Melbourne Victoria 3000
Phone: +61 3 9670 2985 | Email: info@orange.edu.au | Web: orange.edu.au