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Pediatr Radiol (2010) 40:1349–1352

DOI 10.1007/s00247-010-1666-y

POINT/COUNTERPOINT

Pediatric teleradiology outsourcing: downside considerations


William E. Shiels II

Received: 17 March 2010 / Accepted: 23 March 2010 / Published online: 5 June 2010
# Springer-Verlag 2010

Introduction The focus of this discussion lies in the consequences of


such decisions, with the potential for long-term negative
This discussion is about teleradiology as a means of outcomes, both for the individual and for a practice. The
outsourcing evening and night radiological interpretations decision for teleradiology outsourcing involves numerous
and is offered from the perspectives of both radiology stakeholders: the radiologists, hospital administrators, hos-
departmental and hospital administrative leadership. To be pital boards of trustees, and clinical physician specialists.
objective and realistic, outsourcing of radiological patient There are five main issues:
care to third-party radiologists might be a critical strategic
(1) Radiology value attribute
decision for small hospitals that lack sufficient specialty
(2) Professional reputation and respect
and subspecialty expertise to accomplish the enterprise
(3) Administrative credibility and partnership
radiology mission, either at night, weekends, or during
(4) Economic liability
daylight hours. Other authors have undertaken excellent
(5) Radiology as a fungible asset
discussions of the value of teleradiology and professional
issues involved with teleradiology [1–8]. In this discussion,
I will focus on risk considerations of teleradiology
outsourcing in moderate- to large-size radiology depart- Radiology value attribute
ments. As such, the assumptions of this discussion include
first the fact that teleradiology outsourcing for night and
Chieftains who believe they can’t influence events
weekend coverage is an increasingly common practice in
have, in fact, surrendered before the battle begins.
radiology departments, as an important lifestyle element for
Attila the Hun [9]
radiology practice groups. Second, given the option without
consequence, most physicians would rather only work Simply stated, we as radiologists create the value added
weekday hours. Last, the reality exists that group practice perception or “value attribute” of our groups within the
decisions affect others and are scrutinized by others, and organizations in which we practice. Our value attribute is
that this scrutiny can have a long-term impact on a group. something that we actively create and define by individual
and collective actions, both as radiologists and as leaders.
In our groups we, hopefully, actively define, discuss, and
implement a plan for creating, nurturing, and protecting our
An alternative view of pediatric teleradiology can be found at doi group value attributes. Additionally, the value attributes of
10.1007/s00247-010-1667-x. a radiology practice are defined by others. We, more than
W. E. Shiels II (*) anyone, have the ability to assess the organization’s needs,
Department of Radiology and The Children’s Radiological Institute, values, and opportunities for our practice groups to meet
Nationwide Children’s Hospital,
these needs and to be perceived as valuable assets that meet
700 Children’s Drive,
Columbus, OH 43205, USA organizational needs, add desired “enabling” value, and
e-mail: william.shiels@nationwidechildrens.org help propel our organizations, better with us than without
1350 Pediatr Radiol (2010) 40:1349–1352

us. In short, if we fail to create and define perceptions of administrative and collegial commitment and partnership
our practices, we become victims of others’ perceptions. toward our groups and departments.
In any healthcare enterprise, the impact of a fully
engaged pediatric radiology department is broad and
potentially profound (Table 1). As we and others evaluate Professional reputation and respect
radiology’s organizational impact, full engagement in
clinical care needs includes day, night, and weekend care.
Chieftains should never intentionally place Huns in a
Simply stated, night and weekend teleradiology outsourc-
situation where the price of losing outweighs the
ing involves the decision to disengage, partially or
rewards of winning.
completely (preliminary vs. definitive teleradiology inter-
Attila the Hun
pretations), from organizational care needs during nights
and weekends. In the practice model with night and When we disengage from night and weekend care with
weekend teleradiology outsourcing, radiologists hope to teleradiology outsourcing, we create the perception of
re-engage in enterprise healthcare partnerships during ourselves as valuable to our administrative and clinical
daytime hours, and hope that all clinical relationships will colleagues only when it is convenient or comfortable for
resume unaffected. As drivers of perception and definition us, and not at other times. In this paradigm, we settle
of appropriate behavior, our buy-in of teleradiology for professional reputations and respect that are based on
outsourcing defines “disengagement” as an acceptable and our clinical partnership, when present. In this partial or
appropriate professional relationship behavior. This implies fractionated partnership, we should be comfortable with
that disengagement is appropriate both for us and other ongoing limited professional relationships. We should not
enterprise stakeholders (administration and clinical col- be naïve in thinking that as valued and expert professionals
leagues). The longer we disengage from the needs of our our absence is not noted in critical night and weekend care
organizations, the more we sense decreasing levels of encounters.
With specific regard to outsourced teleradiology groups
Table 1 Radiology organizational impact providing care for our colleagues, one study demonstrated
that 93% of teleradiology studies were interpreted within
Clinical mission 30 min [6]. Let us assume that when we are providing on-
• Daytime care site care, our critical radiological care is delivered with
• Night care turnaround times (to include critical result reporting) in 5–
• Weekend care 15 min. By providing teleradiology with a 30-min response,
Research mission we might be forcing our colleagues to accept performance
Education mission well below the standards that we set when we are present
Corporate readiness in the hospital. With teleradiology outsourcing, we teach
Policy development and implementation our colleagues that contingency support is the greatest
Quality assurance commitment that we are willing to provide in our clinical
Quality improvement partnerships. This message speaks loudly, is heard loudly,
Accreditation and is readily translated into the foundation of our profes-
Safety culture development, implementation, and improvement sional reputations.
Strategic plan implementation
Business model/business case development
Capital budget process Administrative credibility and partnership
Technology assessment
Capital management Reduced clinical presence translates into reduced partner-
Innovation ship, both on clinical and administrative levels. With
Utilization management teleradiology outsourcing, we teach our administrative
Technologist management and career development stakeholders that clinical and administrative disengagement
Marketing is acceptable. During weekday daytime administrative
Public relations/media relations leadership meetings, committee meetings, resource nego-
Forensic consultation tiations, capital budget decision deliberations, hospital
Legal consultation support Board of Trustees meetings, and the like, we are regarded
Billing and reimbursement as part-time stakeholders with reduced administrative
Crisis management credibility and partnership. If we ask our administrators
for disengagement, we may get more disengagement than
Pediatr Radiol (2010) 40:1349–1352 1351

initially intended. Consider that the request or demand for Radiology as a fungible asset
teleradiology outsourcing is a statement to the hospital, “we
need you to do without us for 33% of the week,” and when
Chieftains who complain of too many bad days are
they say yes, we should not be surprised when they
reminded that ‘tough’ is when you have no place left
presume they can do without us the remaining 67% of the
to turn.
week. “We will do without you” implies that administra-
Attila the Hun
tive, resource, and policy decisions might be increasingly
made without the input of Radiology.
In corporate terms, a fungible asset is one that is easily
replaced. When we choose teleradiology outsourcing as a
Economic liability priority commitment, we make the simple statement to our
professional colleagues, administrators, and hospital board
members that our professional radiology services are
One of the most insidious ways to abuse power and
easily replaced. If a hospital contracts with a teleradiology
position is to spend tribal monies irresponsibly.
company that is looking to expand (especially if publicly
Attila the Hun
traded, or owned by an academic medical center that
The cost of teleradiology outsourcing can be provided in desires greater radiology market share), the company will
two ways: (1) The cost is a line-item expense in the likely also offer the hospital daytime services as an
radiologists’ professional operations, or (2) The radiology opportunity to further cut costs and improve hospital
group negotiates that this expense should be borne by the budgets. In the simplest case of a hospital contracted with
hospital and not impact the radiologists’ revenue and income. a private practice group for radiology services, downsizing
If the radiologists personally absorb the expense, then the FTE requirements for radiologists may save the
the only liabilities lie in reputation, respect, and partner- hospital costs of secretarial support, office space, or other
ships as discussed above. The direct cost to group administrative costs included in the radiology professional
economics might be seen as worth the lifestyle tradeoff services contract. An aggressive teleradiology company
until the group sees the manpower cost of performing daily might offer the hospital administrative support in the form of
final interpretations as a liability. If the teleradiology utilization review, capital equipment technology assessment,
company provides final interpretations and quality issues quality assurance support, technologist continuing education,
arise, the radiologists might be required by the hospital to legal professional opinion support, and corporate strategic
perform routine quality audits with double-reading of work planning consultation, to name a few. In the culture of
performed by the teleradiology outsourcing company. This disengagement on the part of the radiologists and adminis-
QA double-work might become a financial drain on the tration, professional loyalties become fragile hopes that are
radiology group, worth reconsideration. readily dismissed during corporate financial deliberations.
On the other hand, if the hospital assumes the financial If the radiologists are hospital employees (with annual
liability of teleradiology outsourcing service (for discussion operational costs of salaries, benefits, pensions, secretarial
purposes, assume $250,000 annually), then radiologists’ support, research support, office space and furniture, etc.),
disengagement and teleradiology outsourcing represent a then expansion of teleradiology outsourcing care during
new corporate financial liability. As hospital operations daytime hours to a firm (that is able to hire radiologists
budgets are analyzed for cost-saving opportunities, tele- cheaper than the hospital) might prove to be financially
radiology outsourcing cost is weighed against organiza- advantageous for the hospital enterprise. In this model,
tional value. If the organization finds that teleradiology pediatric radiologists would only be needed for fluoroscopy,
outsourcing helps the enterprise provide better, more US studies requiring on-site presence, contrast agent and
competitive care, with greater safety margin, better provider sedation supervision, and interventional radiology care. For
and customer satisfaction, and full administrative support, financial modeling, assume a radiology group of 15
then this financial investment is a true corporate asset. If, on radiologists and a cost savings of only 10% for each
the other hand, teleradiology outsourcing represents a radiologist replaced with teleradiology outsourcing, reducing
corporate financial and professional liability, then each the group size to five radiologists could provide net hospital
financial review reinforces corporate dissatisfaction with savings of one FTE (assume conservative total cost estimate
the radiologists, their leaders, and the practice model. As of $350,000/radiologist) while maintaining clinical interpre-
healthcare evolves with greater financial pressures and tation services at current or better levels. If teleradiology
limitations, hospital corporate reviews become more criti- outsourcing were offered by an aggressive academic center
cal, with hospital leaders looking for liabilities to reduce or with low expenses, a hospital savings of $350,000–
eliminate in order to fund mission-critical programs. $700,000 per year could be quite tempting for hospital
1352 Pediatr Radiol (2010) 40:1349–1352

leaders to consider. Once the previously employed radiol- assets, and is critical to the mission success of the hospital,
ogists were dismissed, an aggressive teleradiology firm then teleradiology plays a valuable role in professional
would work diligently to maintain its contract and assure partnerships for a healthcare enterprise. If teleradiology
that the value it adds to the healthcare system is perceived as does not provide critical survival support for healthcare
greater than any pleas from the disengaged radiologists for enterprises, the potential downside considerations of tele-
re-employment. Having seen this exact scenario play out in radiology outsourcing should be seriously reviewed prior to
our state, in a teaching community hospital, this is no longer disengaging from our clinical care opportunities, from
a naïve hypothetical consideration. Furthermore, once on- which we hope to garner a livelihood.
site radiologists are discharged, ACGME requirements
become difficult to meet (such as one radiologist FTE for
each of the nine radiology subspecialties, a residency
director, and a minimum of 7,000 radiology studies per year References
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