LECTURE PLAN FOR UNIT III

Institute/ University School Of Business Program: BBA

Department:
Faculty Name: Tania Employee ID: E7453
Course Name: Digital Marketing Course Code: BAT 261 Course Credit: 3

1 To understand the features & importance of Digital marketing in current scenario.

Course
outcomes 2 To understand the Digital Marketing tools & Channels. It also analyze different aspects of Digital Marketing Plan.
3 To understand Social Media Marketing campaigns and also provides insight into Legal issues related to Digital Marketing.

Text/ Reference Books

Lecture Number
Week Number

CO Number(s)
Unit Number

Date Da Topic/Sub-Topic Other Readings Pedagogical

y Materials* Tools**

T-2Pg T1, R1, R2 and

105 and internet sources
106 to PPT’s Video
107 linkshttps://www.
youtube.com/wa PPT
11 1 23/3/2020 1 III 3
Social Media Marketing Campaigns tch? Video links
v=m0fjx7A02ho
https://www.yout
ube.com/watch?
v=IQfZPsCVbT
U
11 2 24/3/2020 2 III T-2Pg- T1, R1, R2 and PPT 3
components of a comprehensive, well-integrated social media 108 to internet sources Video links
strategy 110 PPT’s Video
linkshttps://www.
 youtube.com/wa
tch?
v=m0fjx7A02ho
https://www.yout
ube.com/watch?
v=IQfZPsCVbT
U
T1, R1, R2 and
internet sources
PPT’s Video
linkshttps://www.
T-2Pg- youtube.com/wa
tch? PPT
11 3 25/3/2020 3 III components of a comprehensive, well-integrated social media 111 to 3
strategy v=m0fjx7A02ho Video links
114
https://www.you
tube.com/watch
?
v=IQfZPsCVbT
U

Foundation of viral/word-of-mouth marketing T-2 Pg- T1, R1, R2 and

115 to internet sources
117 and PPT’s Video
Pg117to linkshttps://www.
118 youtube.com/wat
12 ch? PPT
4 30/3/2020 4 III 3
v=_6NHKgUH8ts Video links
https://www.yout
ube.com/watch?
v=Z_EERL2hSrg

12 5 31/1/2020 5 III Pros and cons of relying on word-of-mouth and buzz. R 2Pg T1, R1, T2 and PPT 3
120-122 internet sources Video links
PPT’s Video
linkshttps://www.
youtube.com/wat
ch?
 v=_6NHKgUH8ts
https://www.yout
ube.com/watch?
v=Z_EERL2hSrg

Legal and Ethical Issues in Digital Marketing R T1, R1, T2 and

2Pg125 internet sources
– 128 PPT’s Video
linkshttps://www.
youtube.com/wat
ch? PPT
12 6 1/4/2020 6 III 3
v=_6NHKgUH8ts Video links
https://www.yout
ube.com/watch?
v=Z_legalisssues

Privacy T1 T2, R1, R2 and

Pg130- internet sources
13 132 PPT’s Video links
https://www.yout PPT
7 6/4/2020 7 III 3
ube.com/watch? Video links
v=Z_legalisssues

Digital Property R 2Pg T1, R1, T2 and

135-138 internet sources
PPT’s Video links
https://www.yout PPT
13 8 7/4/2020 8 III 3
ube.com/watch? Video links
v=Z_legalisssues

13 9 8/4/2020 9 III Online Expression T 1Pg T2, R1, R2 and PPT 3

140-145 internet sources Video links
PPT’s Video links
 https://www.yout
ube.com/watch?
v=Z_legalisssues

Emerging Issues T 1Pg T2, R1, R2 and PPT

14 10 13/4/2020 10 III 146-150 internet sources 3
Video links
PPT’s Video links
CASE STUDY T1Pg T2, R1, R2 and PPT
14 11 14/4/2020 11 III 155-160 internet sources 3
Video links
PPT’s Video links
PPT
14 12 15/4/2020 12 III REVISION 3

* Relevant Websites/Audio Visual Aids/Software/Virtual Labs etc.

** Demonstration/Case Study/Images/Animation/ppt/Articles/Relevant e-Materials etc.
# Number of lectures for 4 and 3 credit courses should be 16 and 12, respectively.
CO: Course Outcome

Signature of Faculty