I.

EXECUTIVE SUMMARY

II. COMPANY DESCRIPTION

II.1 Vision Statement/Mission Statement

VISION
En Fleur PH aims to be one of the top provider of hand sanitizers that will lead to
sustainable development in global market.
MISSION
The company promotes the natural use of Sampaguita flower as disinfectant and provides
long lasting fragrance hand sanitizers that are affordable and organic that will be beneficial in
sustaining development—clean water and sanitation.
II.2 Company Profile
II.2.1 Company Logo

II.2.2 Description
In the logo, the company used a girl that looks peaceful and clean simply to represent the
product. Sampaguita flowers around her are blooming because the word “En Fleur” is a French
translation for blooming. The use of the colors green and yellow are also the colors of
Sampaguita flower and a Philippine flag to represent the country stated in the company’s name.
II.2.3 Core Values
To have a proper execution of the business and to ensure that good quality products will
be offered to global market and customer satisfaction will meet and the relationship is secured,
here are the core values of the company:

 Brilliance – To show brilliance through the product, sampaguita is the Philippines’

national flower and besides that, it has a lot of benefits, one is being a disinfectant that
people needs to be aware of.

 Calmness - The fragrance of the sanitizers will make oneself calm whenever a person
smells it. Since it is chemical-free and all natural, the authentic fragrant of the flower will
be produced.
  Cleanliness – Hand sanitizers are almost of the same use as alcohols, since the product
has its alcohol content in it and the flowers’ disinfectant element; Sani Fleur make sure
that the product is made for people to have proper hygiene.

 Natural – The authenticity of flowers gives off the essence to the products which makes
it more natural and beautiful.

II.2.4 Business Objectives

Marketing
 To promote En Fleur PH
 Brand Awareness
 Create a Publication on the Internet; through Facebook, Twitter, and other
Social Net Working Sites.
 To reach the Customer Satisfaction
Finance
 To reach and have a High Profit/ Market
 To ensure Financial Stability
 To monitor the Profit and Loss of the Company
Management
 To have a Positive Approach with Every Challenges Faced by the Company
 To promote Teamwork and Leadership within the members of the Company
 To make sure there is a Smooth Production Flow of Products
Technical
 To keep the consistency of the production.
 To make the Product be more innovative
 To offer Good Quality and Quantity of the Product.
Corporate Social Responsibility
 To enhance the Proper Hygiene of One’s Being
 To promote Cleanliness of Oneself
 To entrust the sustainable development goals—clean water and sanitation.

III. PRODUCTS AND SERVICES

IV. STRATEGY AND IMPLEMENTATION
V. ORGANIZATION AND MANAGEMENT TEAM
VI. FINANCIAL PLAN