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[This internship report is submitted for this partial fulfillment of the degree Bachelor of Business
Administration with a major in Marketing]
Prepared By
Name: Mohammed Mayen Uddin
Metric No: B-143413
Program: Bachelor of Business Administration
Semester: Autumn 2017
Major: Marketing
I wish express my gratitude for profound kindness of Almighty Allah. From the first
inception to the final completion of this report, the success of this study rests not on me alone
but also on the contributions of many persons who have inspired, influenced and guided my
work.
I would like to express my hard felt gratitude to our honorable Professor & Dean Dr.
Mahbubur Rahman Faculty of Business Studies and I would also like to thanks our
convener Mohammad Jonaed Kabir Associate Professor and convener for giving us a
important guidelines to prepare the report.
I would like to thank the authority of the Meghna Bank Limited, Madambibir Hat Branch for
allowing me to complete my internship period in this bank.
I am very much indebted to S.M Fazal Uddin, (Senior Principal Officer & Branch Manager)
of Meghna Bank Limited, Madambibir Hat Branch, Chittagong to give me permission to do
internship. I also want to render my special thanks to Mohammad Saifuddin Mahmud
(Deputy Manager), Md. Mejbah Ahmed Hazari (Officer, Credit) and Sayed Md. Shahadat
Hossain (Assistant Officer) Madambibir Hat Branch, Chittagong for their valuable guidance,
support, co-operation, encouragement and advice throughout the internship program.
I want to announce here with immense pleasure to thank all of the employees of Meghna
Bank Limited, Madambibir Hat Branch who have been very helpful and cooperative to me.
After all, I would like to thanks my family members who supported me from the beginning to
end to make the report.
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Executive Summary
A fourth generation Bank, Meghna Bank Limited commenced its operation from May 09,
2013 with a vision of “To be recognized as an essential institution for the unbanked through
zealous participation in financial inclusion process.” Meghna Bank’s Pay-Off line “Together
We Sail” exemplifies our commitment to contribute towards building up an enlightened and
prosperous nation.
The main objective of the study is to “Assessment of Customer Expectation and Perception of
Service Quality of Meghna Bank Limited” Madambibir Hat Branch, Chittagong. First chapter
belongs the main objectives along with four supportive objectives these are to give an
overview of the company profile of Meghna Bank Limited to know the general banking
practice of Meghna Bank Limited to analysis customer expectation regarding service quality
of Meghna Bank Limited, to assess the customer perception on service quality of Meghna
Bank Limited, to identify the problems and recommend some suggestions to rise service
quality of Meghna Bank Limited. In the first chapter it is also discussed about primary and
secondary data about their source, scope to the study, and finally limitation associated with
the study.
The third chapter I just described the general banking of the MGBL.
In fourth chapter I measure the evaluating and findings Customer Satisfaction & Service
Quality of MGBL through preparing a questionnaire. The questionnaire contained regarding
their satisfaction level. I calculate their satisfaction in percentage. I also used that
SERVQUAL mode.
In the final chapter, I drawn all of my findings which derived from the measure of Customer
Satisfaction, I put some recommendation finally the report ended with concluding remarks.
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Table of Content
Chapter Chapter Title Page
Number Number
Chapter-1 Introduction Pages
1.1 Prelude 2
1.2 Origin of the Report 2
1.3 Objectives of the Study 3
1.4 Methodology of the Study 3
1.4.1 Collection Data 3
1.4.2 Data Analysis 4
1.5 Scope of the Study 4
1.6 Limitation of the Study 5
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1.1 Prelude:
Financial development is essential for economic growth and development, and weak financial
systems make countries defenseless to crises. A growing body of empirical literature shows
these relationships. This means that to enhance economic growth, developing countries must
take initiative to increase both the financial depth and diversity of their financial sectors.
Banking sector is one of the most important sectors for the economy of a country. Sometimes
it is called heart of the economy.
Banking is one of the most heavily regulated businesses in the world. Banks are the most
important financial institution in economy. They are the principal source of credit for millions
of individuals and families and for many units of Government. The credit is the kings pin of
trade and commerce and the cause of progress of ceremony as a whole, because without it the
ceremony either stops totally or moves very slowly.
Bank acts as a financial intermediary between actual lenders and actual borrowers. For doing
lending business, a bank has to face lots of uncertainties or risk. In short, banking is a risky
business but profitable also. Actually, the profit or income of the bank directly related to the
loans and advance sector of bank. And this sector has the opportunity to do more diversified
and creative task than other areas or sectors of the bank.
I tried my level best to highlight loans and advance procedure and its evaluation in the
perspective of Meghna Bank Limited which has also fulfilled my thirst to know about the
General Banking.
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Bank Limited, Madambibir Hat Branch, Chittagong, Bangladesh. This report to a large
extent, reflects on the experience I gained during my internship stay at the Madambibir Hat
Branch of the Meghna Bank Limited.
The main objective of this study is to Measuring customers satisfaction about service quality
of MGBL particularly Madambibir Hat Branch. In the light of main objective the specific
objective are as follows.
To study about the different general banking sections and various products of
MGBL.
To analyze the customer exception and satisfaction regarding service quality of
General Banking of MGBL.
To identify the Gaps (in any) & propose some recommendations to overcome these
problems.
External Sources:
Bangladesh Bank Guidelines.
Different books and periodicals related to the banking sector.
Web browsing.
I have used ratio analysis, statistical analysis, graph table in order to analysis the data and
make the internship report.
A Bank has different products, different services and different customers of Madambibir Hat
Branch by 1 years data. Different departments of a Bank perform different activities.
However, scope of the study is limited within a specific area of an organization that is
Meghna Bank Limited, Madambibir Hat Branch, Chittagong. I have studied on the general
banking activities of the MGBL. I showed the deposit performance of MGBL by table
showing and graphical presentation. I have analyzed position of deposit, The DD payable and
P.O issued, Maturity Grouping of Deposit & Other Account, Current Deposit & Other
Account, The interest payment of Deposit. I have studied also productivity and profitability
of MGBL by analyzing Total Assets per employee, Deposit per employee, Return on Equity
Return on Asset, Net Interest Margin.
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1.6 Limitation of the Study:
During the internship program, numerous problems have been encountered for the
accomplishment of the study. This problem may be termed as limitations of the study,
enumerated as follows:
1. The one of the main limitations of the report was to conduct a small scale survey on
clients.
2. Unavailability of sufficient written documents as required for making a comprehensive
study.
3. Lade of depth of knowledge and analytical ability for writing such report.
4. Time period was the other limitation for collecting information, which was only three
months long.
5. Insufficient supply of relevant books and journals.
6. The employees of MGBL are so much busy in their responsible fields, they could
hardly provide little time to discuss with them.
It seems to me that had they been willing to provide necessary up to date information to the
internee, a full fledged and comprehensive report could have been made possible.
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2.1 About Meghna Bank:
A fourth generation Bank, Meghna Bank Limited commenced its operation from May 09,
2013 with a vision of “To be recognized as an essential institution for the unbanked through
zealous participation in financial inclusion process.” Meghna Bank’s Pay-Off line “Together
We Sail” exemplifies our commitment to contribute towards building up an enlightened and
prosperous nation.
2.2 Objective:
To be among the best service provider in the industry by ensuring customer satisfaction
through the application of technology, professionalism and nursing.
2.3 Commitment:
Customer Focus.
Integrity and Honesty.
Quality.
Teamwork.
Respect for the Individual.
Responsible Citizenship.
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2.5 Company Milestones:
PARTICULARS DATE
Memorandum and Articles of Association signed by the Sponsors. 02 March 2013
Incorporation of the company. 20 March 2013
Certificate of Commencement of Business. 20 March 2013
License issued by Bangladesh Bank. 28 March 2013
Enlistment of Schedule Bank. 03 April 2013
Shifting to Head office. 26 March 2013
Formal launching of the Bank. 21 April 2013
License issued for opening the first Brach-Principal Branch. 08 May 2013
Commencement of Business from the Principal Branch. 09 May 2013
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Publication Annual Report
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2.7 Organizational Hierarchy of Meghna Bank Limited :
Chairman
Vice Chairman
Director
Vice President
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Principal Officer
Senior Officer
Officer
Junior Officer
Assistant Officer
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Mr. Md. Yasin Ali (Vice Chairman)
Mr. Abdul Alim Khan Selim (Director)
Mrs. Farah Ahsan (Director)
Mr. Md. Kamal Uddin (Director)
Mr. Tanveer Ahmed (Director)
Mr. Shakhawat Hossain (Director)
Mr. Alock Kumar Das (Director)
Mr. Md Ali Azam Khan (Director)
Alhaj Md. Lokman Hakim (Director)
Mr. Ashiqur Rahman Lsaker (Director)
Mrs. Rehena Ashequr Rahman (Director)
Mr. Md. Mazibur Rahman Khan (Director)
Mr. Mohammed Mamun Salam (Director)
Mr. M.A. Maleque (Director)
Mrs. Nuran Fatema (Director)
Mr. S.M. Jahangir Alam Manik (Director)
Mr. Md. Saidur Rahman Sarkar (Director)
Mr. Md. Nazrul Islam (Director)
Ms. Uzma Chowdhury (Director)
Adil Islam (Managing Director & CEO)
MEGHNA REGULAR SAVINGS ACCOUNT facilities you to set aside a portion of your
liquid funds while earning monetary return.
Eligibility :
Any Bangladeshi individual aged 18 years & above can open MEGHNA Regular Savings
Account in individual or joint name.
Features:
Any branch banking (cash deposit & withdrawal) facility;
Access to ATM Network(s);
Half-Yearly Statements to be sent at desired address;
Bunch of other services available (conditions apply)
Documentation:
Two copies of recent passport size photograph of the Account Holder(s) duly attested
by the introducer.
Recent Passport size photograph of the Nominee(s) attested by the Account Holder(s).
Personal Identification document of Account Holder(s) & Nominee(s):
Photocopy of valid Passport or Photocopy of National ID or Photocopy of valid
Driving License.
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(B) Senior Citizen’s Savings
Eligibility:
Any resident individual (sole or joint) who is over 50 years old is eligible to open a Senior
Citizens Account. In the case of a joint account, the first applicant has to be a senior citizen.
Features:
Any branch banking (cash deposit & withdrawal) facility;
Access to ATM Network(s);
E-statement delivery.
Cost-free first Cheque Book (personalized);
Various Bank Certificates (cost free);
Standing Instructions & Fund Transfers;
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Special Senior Citizen ATM/Debit Card (when available)
Eligibility:
Any school student (Bangladeshi male/female) between the age group of 10-18 years can
open this account.
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of salaries and enjoy numerous other benefits. A satisfactory account relationship with
MEGHNA Bank.
Eligibility:
Any Bangladeshi Woman (individual) aged 18 years & above can open Sreyoshi Savings
Account in individual or joint names.
MEGHNA Deposit Scheme (DPS) is a special savings plan which allows deposits on equated
monthly installment (EMI) basis and receive a handsome amount (Principal + interest) at
maturity.
MEGHNA Child Eduplan (MCE) is a special savings plan that allows you to save on monthly
installment basis in order to secure your child’s future education expense.
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(C) Monthly Income Scheme
MEGHNA Monthly Income Scheme (MIS) is a special deposit scheme which allows interest
income on monthly basis and refund the MIS Principal Amount at maturity.
Money Multiplier Scheme (MMS) is a lucrative fixed deposit scheme that makes your deposit
grow by folds over a certain period of time.
Eligibility
Individual(s)- sole or joint account- aged 18 years & above.
Proprietorship Firms
Partnership Firms
Companies Registered under Register of joint Stock Companies.
Clubs/Societies/NGOs/Charitable Organizations etc.
Availability
All Meghna Bank Branches across Bangladesh.
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BDT 10,000.00 for metro/urban branches.
BDT 5,000.00 for semi-urban/rural branches.
Meghna Regular Fixed Deposit (FDR) is a lucrative savings scheme of fixed nature that
makes deposit grow over a certain period of time.
Designed as the perfect solution for every gifting occasion for you, the MEGHNA Bank Gift
Cheque takes the hassle out of finding the right gift by letting out of receiver choose exactly
what he/she wants.
Meghna Personal Loan is designed to meet any of your legitimate expenditure. This loan is
basically unsecured in nature and is backed by Personal Guarantee from an eligible
Guarantor.
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Meghna Home Loan (MGHL) is designed to materialize the dream of purchasing an
apartment, residential house/building etc. This loan can also be utilized for home renovation,
extension, construction etc.
Meghna Apon Aloy- Meghna Bank Home Loan for Semi-Urban & Rural areas- is an EMI
based terminating loan facility intended for financing purchase, constructions &
renovation/extension of single story tin-roof/tally-roof and brick-walled residential house.
Meghna Car Loan is an EMI based terminating loan facility intended for financing purchase
of brand new or re-conditioned but unregistered automobiles i.e. Sedan, Station Wagon,
SUV, Microbus etc. for personal use only.
Meghna Express Loan is a secured loan (EMI based)/overdraft which is allowed against cash
securities.
Meghna Doctor’s Loan is an EMI based terminating loan facility intended for Doctors only
(Registered Physicians/Surgeons/Dentists/Medical Parctitioners, Specialists in any Medical
Field).
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(G) Personal Loan for Professionals
Personal Loan for Professionals is an EMI based terminating loan facility intended for select
salaried professional groups only to support their personal finance requirements.
MGBL Proprietary ‘Debit Card’ is a plastic payment card and that enables MGBL clients to
electronically & remotely access anytime & anywhere to their transactional account (s)
maintained with any MGBL Branch in order to withdraw cash or make cashless purchases of
goods and services.
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The operational procedures of general banking of MGBL are classified by some sections
which are given and descried in below:
Major Functions:
To open Account
To perform Promotional Activity.
To Issue Check & Deposit Book
To show the statement of different accounts
To provide necessary information to the clients.
Issuance of pay orders
Account closed.
Providing Balance loan confirmation.
Special Scheme:
MIS
DPS
Student Account
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Young Star’s Account
Sreyoshi Savings Account.
For opening an account, at first the prospective account holder will apply for opening an
account by filling up account opening form. Account form consists of name of the branch,
types of account, name of the applicant(s), present address, permanent address, passport
number (if any), date of birth, nationality, occupation, nominee(s), special instructions (if
any), initial deposit, specimen signature(s) of the applicant(s), introducer’s information etc.
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Activities & papers necessary for opening an account:
A. Joint Account:
If the account is a joint account ,then the joint holder should submit a declaration and
operational instructions of the account along with their signature. The declaration is:
“Any balance to the credit of the account is and shall be owned by us as joint depositors. Any
liability whatsoever incurred in respect of this account shall be joint and several.”
B. Partnership firm:
The following documents have to be submitted for preparing an account of a partnership firm:
1. Partnership deed.
(a) If the partnership firm is a registered one, then one copy of registration forms.
(b) If not, then a copy of certificate from the notary public.
C. Limited Company:
C. Club/Society:
Following documents have to be obtained in case of the account of the club or society:
a) Up to date list of office bearers.
b) Certified copy of Resolution for opening and operation of account.
c) Certified copy of By-law and Regulations/Constitution.
d) Copy of Government Approval (if registered)
E. Cooperative Society:
Following documents have to be obtained in case of the account of Cooperative Society:
a) Copy of by law duly certified by the Co-operative Officer.
b) Up to date list of office bearers.
c) Resolution of the Executive Committee as regard of the account.
d) Certified copy of Certificate of Registration issued by the register, Co-operative
societies.
F. Non-Govt. College/School/Madrasha/Muktab:
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b) Copy of Resolution of the Governing Body/Managing Committee authorizing opening
and operation of the account duly certified by Gazetted Officer.
G. Trustee Board:
H. Minor’s Account:
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INTEREST RATE ON DEPOSIT
Accounting Treatment:
For telegraphic transfer, MGBL gives the following entries..
Client’s Account Dr.
MGBL General Account Cr.
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Telex Account Cr.
Commission Account Cr.
Payment of T.T
On receipt of T.T the drawee branch passes payment instructions the following entries if the
T.T is found to be correct on verification of the Test nuber-
a) MGBL General Account Dr.
Dad Account- TT payable Cr.
b) Dad Account- TT payable Dr.
Client’s Account/Pay order Cr.
In case the beneficiary does not maintain any account with the drawee branch a pay order will
be issued in favor of the payee and sent to his banker/local address as the case may be.
Every branch maintains a prescribed T.T payable Register. All the particulars off T.T are to
be properly recorded in this register duly authenticated. A separate Type of T.T confirmation
advice sent to the drawee branch on the same day. On receipt of T.T confirmation advice the
particulars already recorded in the T.T payable register.
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d. Cancellation charge is to be recovered from the applicant and only the amount of the
draft less cancellation charge should be refunded. Commission charge, posted charge
etc. recovered for issuing the L.D. should not be refunded.
e. The original entries are to be reversed giving proper narration. An IBDA for the
cancelled L.D. should be issued on the drawee branch.
f. Cancellation of L.D should also be recorded in the L.D. Issue Register.
Payment of L.D:
While payment of L.D MGBL performs the following functions:
a. On receipt of Credit Advice (IBCA) from the issuing branch the following entries
are to be passed-
b. When L.D is presented for payment at the paying branch, its details are to be
carefully examined with reference to the following points-
1. Whether the draft is drawn on the Local Office.
2. Whether the draft is crossed or not. Amount of crossed draft is not paid in cash to
the payee but to be paid to his account with a bank.
3. Draft must have to be signed by two authorized officers of the issuing branch. Their
signature are to be verified from the specimen signature book for being sure that draft
that the draft is genuine. The verifier should put his initial.
4. Endorsement on the back of the draft must be regular in case the draft is presented
through clearing.
5. The amount of the draft should not exceed the amount written in red link at the top
of the draft.
6. The payee is to be properly identified in case of cash payment.
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7. The particulars of the draft i.e the draft number, date, amount and the name of payee
should be verified from the L.D payable Register.
8. In case of payment, the draft should be cancelled with red ink. The date of payment
should be recorded in the L.D payable register.
Accounting Treatment:
While payment:
Dad- L.D payable amount Dr.
Client’s Account Cr.
An IBCA should be sent with this.
Saving Certificate:
MGBL sales shanchaya patra as its ancillary services rendered to customers on behalf of
govt. Through Bangladesh bank Jation Shanchay Bureau guided by Bangladesh Bank issues
Shanchaya patra.
Pay Order:
For issuing a pay order, the client is to submit an application to GB in the prescribed form.
This form should be properly filled up and signed. The procedure of the issuing pay order is
similar to that of the Local draft.
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For issuing pay order MGBL charges commission on the following rate
For Tk. less than 1,00,000, the commission is Tk. 58
For Tk. more than 1,00,000 the commission is Tk. 115.
Accounting Treatment:
While issuing pay order MGBL gives the following entries---
Client’s Account Dr.
Pay order Cr.
Commission Cr.
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3.3 Online Branch Banking Section:
The bank has set up a Wide Area Network (WAN) across the country to provide Online
Branch Banking facility to its valued clients. Under the scheme, clients of any branch shall be
able to do banking transaction at other branches of the bank.
According to the Article 37(2) of Bangladesh Bank order, 1972, the banks, which are the
member of clearinghouse, are called as scheduled banks. The scheduled banks clear the check
drawn upon another through the clearinghouse. This is an arrangement by central bank where
everyday the representative of the member banks gathers to clear the house. Banks for credit
of the proceeds to the customer’s accounts accept check and other similar instruments. The
bank receives many such instruments during the day from account holders. Many of these
instruments are drawn payable at other banks. If they were to be presented at the drawee
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banks to collect the proceeds, it would be necessary to employ many messengers for the
purpose. Similarly, there would be many check drawn on this the messengers of others banks
would present bank and then at counter. The whole process of collection and payment would
involve considerable labor, risk and expenditure.
Clearing:
As far as safety is concerned get crossed cheque the transaction. As we know crossed cheque
cannot be encased from the counter, rather it has to be collected through banking channel i.e
clearing. For example, a client of MGBL received a cheque of another bank, which is located
within the clearing range, deposit the cheque in his account at MGBL. Now MGBL will
credit his account and collect it. Though the amount is credited in the customers account but
he will not get the money until the cheque is honored.
Types of Clearing:
1. Outward Clearing:
Outward Clearing means when a particular branch receives instrument drawn on the other
bank within the clearing zone and those instruments for collection through the clearing
arrangement is considered as outward clearing for that particular branch.
2. Inward Clearing:
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When a particular branch receives instruments, which on them and sent by other member
bank for collections are treated as in ward clearing.
Clearing House
Clearing House is a place in the Central Bank Where different banks came to settle their
interrelated liabilities.
Accounts Entries:
For inward instruments:
Customer A/C.....................Debit
MGBL General A/C...............Credit
In case of return:
MGBL General A/C............... Debit
Customer A/C..................... Credit
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The regular tasks of department are:
To record are transaction in the cashbook.
To prepare daily fund position, weekly position, periodic statement of affairs.
Prepare necessary statements for reporting purpose.
To pay all expending on behalf of the branch.
Make salary statement and pay salary.
Branch to branch fund remittance and supporting accounting treatment.
Prepare statement for customer.
Publishing basic data of the branch etc.
Scrutinizing Vouchers:
At the day end all vouchers are sent to the accounts department by the respective department
from where vouchers are originated. On the next day an activity report is received from
computer department. The activity report is the details statement of all the transaction carried
by the branch of a particular date. It is the summary of all account position.. It also displays
cash, clearing, transfer position, individual deposit account position etc.
Provisioning:
Account department make provision for different deposit accounts. Provisioning means
keeping the record of expense, which has been occurred by non-cash way. This department
also made depreciation of assets that is one kind of non-cash expense.
Cash Receipt:
When client deposit is the bank, the bank officer on receipt of the cash and the pay in
slip/credit voucher shall:
Cheek and count the received cash.
Make sure that amount in word and number in the deposit slip are same.
Check the account title and the number.
Both the deposit slip is in order.
Depositor’s signature is in the slip.
Receive seal in the slip is a must.
Write the domination of the currency at the back of the pay in slip or the credit
voucher and affix stamp in the slip voucher.
Enter particulars of in slip/credit voucher in the receiving cash officer book.
At last, send the pay in slip/voucher to the deposit department or to the respective
department.
The respective officer must sing deposit slip.
Carbon copy of the deposit slip must be handover to the client with proper seal and
signature.
Cash Payment:
Cheques, demand drafts, pay orders, pay slips and debit cash voucher etc. are received from
various departments for payment of cash to customers/payees. Prior payment of cash it is the
officer’s duty to make sure that the cheque/or the instrument has been genuinely passed. The
follow common precaution is thoroughly practiced before honoring a cheque:
Vault Register:
This book where amount of cash available in the branch is maintained. That is, the amount in
the vault register book.
This is the book where cash balance is recorded by counting the notes and coins that are
physically available. The balance in this book is compare with the vault register, which
should be the same. In case there is an error, then the figures would not match but if no
discrepancy is found then anything is to be worried about.
Banking is the business of correspondence. Lot of mail comes to the bank and dispatch from
the branch daily. Lot of mail document causes much loss for bank. That is why bank has to
record all mail received and dispatch through the bank.
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Mail receiving:
All mail comes to the bank recorded in the desk. For this reason a register book maintained
called in ward mail register. A number is given on receiving mail and record particulars of
document in the register book.
Mail dispatching:
Before dispatching mail from the bank must record in outward mail register. A number is
given on the mail. Destinations, date of dispatch are recorded in that register.
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4.1 Evaluating Service Quality:
Service quality in banks has been subject to extensive research since long and remains a topic
of research priority in the banking sector due primarily to its apparent association with costs,
financial performance, customer satisfaction and customer retention. The study was
conducted to examine the service quality Satisfactions of customers in the city. A total of 50
respondents were surveyed using the universally accepted SERVQUAL model in which 23
quality measurement parameters are used under the five dimensions of service quality scored
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the highest ratings while the Tangible dimension got the lowest score. Moreover, the study
found a strong dissimilarity in service quality Satisfactions between customers of banks.
4.1.1 Service:
A commercial enterprise that provides work performed in an expert manner by an individual
or team for the benefit of its customer’s. The typical service business provides intangible
products such as accounting, banking, consulting, cleaning, landscaping, education,
insurance, treatment and transportation services.
4.1.3 Tangibles:
One dimension of service quality has to do with the tangibles of the service. Tangible are the
physical features of the service being provided, such as the appearance of the building,
cleanliness of the facilities and appearance of the personnel. Going to a restaurant and finding
that your table and silverware are dirty would negatively impact your assessment of the
service quality. On the other hand, walking into a beautifully decorated, clean restaurant with
impeccably wait staff would positively affect your opinion of the service.
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4.1.4 Reliability:
Another dimension of service quality is the reliability of the service. Reliability refers to the
ability to provide the service as it was promised on a regular basis. It is very important that
businesses are able to fulfill the service that they advertise. For example, if you own a pizza
restaurant and promise to deliver a pizza within 30 minutes, you must consistently provide
that service in order to meet your customer’s expectations and be considered a reliable
business.
4.1.5 Responsiveness:
4.1.6 Assurance:
Another dimension that plays role in service quality is assurance. Customers have to able to
trust that service providers are knowledgeable about the service they are providing. Let’s say
you go to a wine bar to try some different wines, but when you ask your server some
questions about the wines being served, they don’t know any of the answers. It’s reasonable
to expect that the staff would have some knowledge about wines, so if they didn’t this would
definitely have an impact on your view of the service quality.
4.2 Keywords:
SERVQUAL model: This model is based on 5 parameters that’s are Tangibility, Reliability,
Assurance, Responsiveness and Empathy.
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To meet up our objectives, 50 respondents have chosen, On the basis of this survey I tried to
know the satisfaction of the customer of MGBL.
14%
Gender of respondent
Data Source: Table 4.3.1.
Analysis: According to this table
86%
we can say that most of the
customers are male that means
86% customer male where as
minimum customer are female that means only 14% customer are female.
MGBL Bank has many clients. Every person’s occupations are different. That’s why the
question was asked to identify different occupation of the respondent.
22% 4%
8% 8%
58%
Occupation of respondent
Data Source: Table 4.3.2
Analysis: Table 1.2 Shows that out of 50 respondent Maximum customers are Businessman
that means 58% customers are business man. Whereas minimum customers are students that
means only 4% customers are students. 22% customers are service holder and 8% customers
are housewife. And the remaining 8% are others occupation.
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More than two year 16 32%
Total 50 100%
25%
66%
9%
Analysis: Table 1.3 shows that out of 50 customer maximum customer have account for one
year to less than two year that means 40% customers have account for one year to less than
two year. Where as 28% customers have account for less than one year. The rest of the 32%
customers have account for more than two year.
It means that the accounts are not similar one with another. The question was asked to
identify which account the have of the Bank.
P a g e | 55
Savings Account 15 30%
Fixed Deposit 6 12%
Others 11 22%
Total 50 100%
Data Source: Field Survey
36%
30%
22%
12%
Analysis: Table 1.4 shows that out of 50 customer’s maximum customers have current
account that means 36% customers have current account. Whereas minimum customers have
fixed deposit account that means only 12% customers have fixed deposit account in this bank.
30% customer have savings account and remain 22% customer have other.
4.4 Tangibility:
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 56
MGBL has modern 0 5 20 15 10 50
equipment 3.60
Point of Answer 0 10 60 60 50 180
MGBL materials visually 0 10 15 15 10 50
appealing 3.50
Point of answer 0 20 45 60 50 175
Employees are well 0 5 20 10 15 50
3.70
Dressed
Point of answer 0 10 60 40 75 185
Adequate seating 5 10 15 10 10 50
arrangement provided 3.20
Point of answer 5 20 45 40 20 160
3.5
2.5
1.5
0.5
0
Equipment Materials Wess Dress Seating
P a g e | 57
Data Source: Table 4.4.1
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 58
5
4.5
3.5
2.5
1.5
0.5
0
Equipment Materials Wess Dress Seating
P a g e | 59
Date Source: Field Survey
1.2
0.8
0.6
0.4
0.2
0
Equipment Materials Wess Dress Seating
Analysis: The result of the Gap source between Expectation and Satisfaction, Equipment gap
1.00, materials 0.80, well dress 0.30, seating 0.90, average for dimension 0.75.
By analyzing the above table on customer exception and Satisfaction it is revealed that there
is large service quality gap existing regarding modern equipment followed by seating
arrangement, visually appealing and well dressed.
4.5 Reliability:
The reliability dimension of service quality is an important service dimension as it provides
an insight as to the ability of an organization to perform promised service dependably and
accurately from the customer’s point of view. To access the precipitation of the respondents
in so far as the reliability is concerned 4 parameters are used table 4 of the total parameters
considered under the dimension.
P a g e | 60
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
4.5
3.5
2.5
1.5
0.5
0
Solving Problems Employee Performed Good Reputation Progressing
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 62
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
P a g e | 63
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Solving Problems Employee Performed Good Reputation Progressing
Analysis: The result of the Gap source between Expectation and Satisfaction on Reliability,
Solving Problem 0.30, employee performed 0.90, good reputation 0.20, progressing 0.10 and
average for dimension 0.38.
By analyzing the above table on customer exception and Satisfaction it is revealed that there
is service quality gap existing employee performed within the time framework followed by
employee doesn’t showing sincere interest to solve customer matter, company reputation and
company progressing.
4.6 Assurance:
Table: 4.6.1 Consumer Satisfactions on Assurance.
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
sit on sy m
epo ati urte yste
D rm Co eS
r ity In
fo er Fir
cu er om
Se m st
u sto Cu
C
P a g e | 66
Data Source: Table 4.7.1
P a g e | 67
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
sit on sy m
epo ati urte yste
D m eS
ity or Co
r Inf er Fir
cu er m
Se o m u sto
st C
Cu
Analysis: By analyzing the above table on customer exception and Satisfaction it is revealed
that there is service quality gap existing employees constantly care for customer with
courtesy followed by short of providing high security to deposit, customer information.
4.8 Responsiveness:
To assess the responsiveness dimension of service quality, five parameters table 10 are
considered. The study indicated that timely provision of services to customers scored the
highest rating (mean=5) followed responding to customers enquiry and resolving customer
grievances. The Satisfactions of the customer are concerning responsiveness are not
significantly different except in one parameters, employee show willingness to help customer.
P a g e | 68
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 69
Data Source: Table 4.8.1
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 70
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
d ice er ry es
uire rv om q ui anc
eq Se st En v
eR ely Cu er Grie
lp
Tim Tim He sto
m
m
er
Cu sto
Cu
P a g e | 71
Date Source: Field Survey
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
d ice er ry es
uir e rv om qui anc
eq Se st En v
eR ely Cu er Grie
lp
Tim Tim He sto
m
m
er
Cu sto
Cu
Analysis: The result of the Gap source between Expectation and Satisfaction on
Responsiveness, time required 0.20, timely service 0.10, help service 0.10, customer enquiry
0.40 and customer grievances 0.10 and average dimension 0.18
By analyzing the above table on customer expectation and Satisfaction it is revealed that there
is service quality gap existing employee are not interested to customer enquiry followed by
employees tell the time required to perform the service and lack of service willingness.
4.10 Empathy:
Empathy as a quality dimension is measured using six parameters as shown as in table 13.
The suitability of MGBL location to customers is the parameter that scored the highest rating
(mean=5) followed by the extent the MGBL understand the specific needs to customers and
the provision of a wide range of account information. The parameter that the waiting time is
not extensive got the lowest rating.
P a g e | 72
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 73
Analysis: To study the quality precipitation of customers on the empathy, 5 parameters, as
shown in table 13, are used. The study revealed that the influence of MGBL customer
individual attention is more (mean=3.80) followed specific problem, take care service,
specific need and arranges convenient (mean=3.40)
Strongly
Disagree Fair Agree Strongly
Question Disagree Total Avg.
(02) (03) (04) Agree (05)
(01)
P a g e | 74
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
e n t s
b lem r vic ntio nien eed
ro se e e cN
cP re Att onv cifi
fi ca l C e
ec
i
ke ua ge Sp
Sp Ta ivid r an
d r
In A
P a g e | 75
Date Source: Field Survey
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
By analyzing the above table on customer expectation and Satisfaction it is revealed that there
is service quality gap existing MGBL are failure to take care prevent service followed by
MGBL arranges convenient for customers and MGBL attends to specific problems of
customers.
P a g e | 76
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Tangibility Reliability Assurance Responsiveness Empathy
Analysis: The result of total Companions for various dimension on the basis of gap is more of
tangibility (mean=0.75) followed by reliability, assurance, empathy and low of resposiveness
(mean=0.18).
P a g e | 77
5.1 Specific Findings:
Among the tangibility, dimension there is large service quality gap existing regarding
modern equipment (1.00) followed by seating arrangement (0.90), Materials visually
appealing (0.80) and well dressed (0.30).
After analyzing reliability, dimensions we get that there is service quality gap existing
regarding employee doesn’t perform task (0.90), employee are not sincere about
customer solving matters ( 0.30)
P a g e | 78
In assurance dimension, there is a significant service quality gap of employee
constantly care to customer with courtesy (0.60) followed by security to deposit (0.30)
Among the responsiveness, there is little bit service gap are employee doesn’t answer
customer enquiry (0.40)
In empathy dimension MGBL, should to do some work because here is service gap
existing regarding attend to specific problems of customers (0.60) followed by MGBL
take care to prevent service failure(0.60)
MGBL Madambibir Hat branch is in perfect location where the majority customers are
satisfied about the branch location.
The internal environment is very good which can influence customers to choose the
organization.
MGBL is providing better interest rate for deposit clients. It is financing highest loan
which influence clients to make a relationship in Bangladesh Bank.
5.2 Recommendation:
5.3 Conclusion:
MGBL’s strategy is to focus on marketing the bank’s products to wider range of customers
and provide different loan to different manufacture, traders, service provider and salaried
person. For three months it is clear that bank involvement economic development can not be
possible.
Risk is an associated factor with financial service industry. A critical success factor for
sustained profitability and continuous delivery of service is how effectively the risk is
managed.
During the period of my internship program wanted to gather practical knowledge and this
report mainly focus on assessment of Customer expectation and Satisfaction of service
quality. Through I tried my best level to make the report more informative, this report
contains much error, there may be some printing mistakes no doubt for this reason I
apologize.
Bibliography
Websites:
Meghna Bank Limited, Websites: www. meghnabanklimited.bd.com
Bangladesh Bank. Websites: www.bangladesh-bank.org.bd.
www.uaeexchange.com
www.wikipidia.com
www.globalfinancialed.org
P a g e | 81
Book:
Book: Marketing research, an applied orientation (8th Edition) By Malhotra, N.K. (2008),
Marketing research: An applied orientation, 5/e. person education India.
Service Marketing By Zeithmal, V.A. Bitner, M.J & Greimer, D.D (2015).
Service marketing Integrating customer focus across the firm.
Annual Reports:
Annual Report of Meghna Bank Limited (2017)
Statement:
Statement of affairs prepared by MGBL, Madambibir Hat branch.
P a g e | 82
Occupation: a) Business b) Service Holder c) Student d) Others
Gender: a) Male b) Female
Account maintain with the bank..................
Duration of banking with this bank....................
Please specify your choice from the chart given below.
Table : 3 Assurance
P a g e | 83
Question Strongly Disagree Neither Agree Strongly
Disagree agree nor Agree
Disagree
MGBL provide high security deposits
MGBL provide high security to
customer information
Employees constantly care for
customer with courtesy
MGBL maintains fire system
Table : 4 Responsiveness
Question Strongly Disagree Neither Agree Strongly
Disagree agree nor Agree
Disagree
Employees tell the time required to
performed the service
Employees provide timely service to
customer
Employees show willingness to help
customer
Employees answer customers enquiry
Employees answer customers enquiry
Table : 5 Empathy
P a g e | 84
Question Strongly Disagree Neither Agree Strongly
Disagree agree nor Agree
Disagree
MGBL attends to specific problems of
customers
MGBL takes care to prevent service
failure
MGBL provides individual attention
to the customers
MGBL arranges convenient for
customers
MGBL understand the specific need of
customers
Satisfaction
P a g e | 86