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  • The Document With Editable Shapes @: C Arthy

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    rahulxtc
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    The document discusses the evolution of marketing mix models. It notes that McCarthy originally proposed the 4Ps model in 1960 which included product, price, place and promotion. The model was later expanded by others, with Judd proposing a 5Ps model in 1987 by adding people. Kotler added a 6th P for packaging in 1984. Finally, Booms and Bitner proposed a 7Ps model in 1981 by adding physical evidence and process to the mix.

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    4-7ps-marketing-mix-showeet-141117125413-conversion-gate02

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    The document discusses the evolution of marketing mix models. It notes that McCarthy originally proposed the 4Ps model in 1960 which included product, price, place and promotion. The model was later expanded by others, with Judd proposing a 5Ps model in 1987 by adding people. Kotler added a 6th P for packaging in 1984. Finally, Booms and Bitner proposed a 7Ps model in 1981 by adding physical evidence and process to the mix.

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    Отметить как неприемлемый контент
    10 просмотров8 страниц

    The Document With Editable Shapes @: C Arthy

    Загружено:

    rahulxtc
    The document discusses the evolution of marketing mix models. It notes that McCarthy originally proposed the 4Ps model in 1960 which included product, price, place and promotion. The model was later expanded by others, with Judd proposing a 5Ps model in 1987 by adding people. Kotler added a 6th P for packaging in 1984. Finally, Booms and Bitner proposed a 7Ps model in 1981 by adding physical evidence and process to the mix.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    4 PS MARKETING MIX

    MCCARTHY, 1960

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    with editable shapes @ www.showeet.com
    4 PS MARKETING MIX
    MCCARTHY, 1960

    Download the document


    with editable shapes @ www.showeet.com
    5 PS MARKETING MIX
    JUDD, 1987

    Download the document


    with editable shapes @ www.showeet.com
    5 PS MARKETING MIX
    JUDD, 1987

    Download the document


    with editable shapes @ www.showeet.com
    6 PS MARKETING MIX
    KOTLER, 1984

    Download the document


    with editable shapes @ www.showeet.com
    7 PS MARKETING MIX
    BOOMS & BITNER, 1981

    Download the document


    with editable shapes @ www.showeet.com
    7 PS MARKETING MIX
    BOOMS & BITNER, 1981

    Download the document


    with editable shapes @ www.showeet.com
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