Page Analysis for

“Paline - ”
This analysis outlines precisely how we deeply research on your business page to develop social
strategies in order to support your business goals.

. In this document, you will find:

 Your Page simple statistics

 Strength on Social Media
 Weakness and how we can develop?

Page Statistics

 Page Likes -23,350

 Page Followers -23,572
 Average Monthly Reach -75k
 Average Monthly Engagement- 45k
 Average 12 to 15 posts per month
Your Strength

 Nice Product Photography

Your images actually represent your product’s perceived value and quality. They speak directly to
your target audience, making your product page and content more relatable.

 Nice Knowledge Sharing Content Related With The Product

When it comes to approaching the content within knowledge management, your page is performing
well.

 Impressive Brand Allocation

We also like the way you successfully created your own brand persona on social media like below.

Choosing Fair Trade organic tea means that you’re making the safest, healthiest, most sustainable
choice, for yourself, for others, and for the environment.

 Strong Presence on Instagram

Your Instagram photos are much more authentic and lively than generic photos – they display a real
peek into the life of the brand, instead of static product photos.
Weakness

 Lack of Eye-catching Graphic Design and Attention Grabbing Typography

Poor quality images are unlikely to get noticed among a newsfeed which is saturated with
professional visual materials.

The internet, and especially social media, is filled with high quality, attention grabbing images, so for
a user to pause scrolling and actually read what you have to say, your graphic design has to capture
their attention.

Many of us have short attention spans and don’t want to read through a full article to find out the
information they are looking for.

Visual content such as images, videos and infographics tend to receive higher engagement on social
media as they provide your audience with useful snippets of information in an easily digestible
format. Using professionally designed materials helps to communicate your message in an efficient
way, which satisfies the demand for instant information.

Your competition may be using professional images on their social media profiles, so if yours are not
up to the same standard, you could be missing out on business.

What we can develop!

Eye-catching, Appealing Graphic Design

Facebook Instant Experience (Canvas)

Facebook Instant Experiences, formerly known as Canvas, load instantly, they're mobile-optimised
and they're designed to capture the complete attention of your audience. Within an Instant
Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan and
explore lifestyle images with tagged products – all in a single post.
  Low Responding Rate on Community Management

Community management is one of the most important activities for brands who rely on social media
to contribute to their marketing and sales cycles.

We founded your page has lowest rate on conversation.(Typically reply within a day).

What we can develop!

Community Management

We can create our own social persona for your brand and actively go out within the social media
community to connect with potential customers and advocate accordingly.

Crisis Management

We can also be able to identify a crisis as a brand advocacy opportunity. Many complaints and
negative mentions can be turned around if the brand and the social media team are prepared and
can act swiftly!

 Incomplete Basic contact info, about us section

It’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all
there is extremely important.
  Very few viral content (such as Interactive, Engagement post, etc)

Businesses are constantly working on improving their social media strategies – finding ways to
improve on their images or make videos that “go viral”, but sometimes they lose track of the fact
that social media activities aren’t about necessarily about the pretty pictures or well-produced
videos, they goal is to find a way to engage your fans.

What we can develop?

Social media is an integral part of modern life and the role it plays in your business is no exception.
Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your
marketing and social media would make sense.

Content Planning and Strategy

We create an editorial roadmap calendar for each specific month.

Our content strategy is to create meaningful, cohesive, engaging and sustainable content that
attracts your brand’s potential and target customers.

 Hardly found Video Content

People want visuals, audio clips and colors which can trigger their imagination. And, as you probably
know, videos are even more eye-catching than a regular text post.

Facebook have recognized this trend by prioritizing video content in their algorithm and releasing an
auto play feature.

What we can develop!

Motion Graphic

Motion Graphic, animated visuals whatever you call them, images that are brought to life with
movement are a proven way of capturing attention on social media.
Thank you for taking the
time to review this
Analysis.
We’d love to discuss any aspect of this analysis with you as well as your overall social media strategy
and vision.

Let’s chat over the phone or via email if that’s more convenient.

Prepared By

Ye Yint

Creative Director

Beyond Creative Digital Advertising Agency

+959 693 205 991