List 3 publicity programs conducted by McDonald, Air Asia and KPJ.

MCDONALD
1) McDonald’s Vocational Apprenticeship Programme
McDonald’s Vocational Apprenticeship Programme is an 18-month industry-oriented training
programme which combines 70 percent of practical training in McDonald’s restaurants and 30 percent
of theoretical lessons in the classroom. This programme is a collaboration between McDonald’s Malaysia
and the Ministry of Human Resources Malaysia under the National Dual Training System (NDTS)
introduced by the Ministry. Once these youths have completed their training, they will be awarded the
Malaysian Skills Certificate Level 3 (SKM) accredited by the Ministry of Human Resources, and will be
qualified for employment at McDonald’s restaurants or anywhere else within the food service industry
in the country.

The McDonald’s Vocational Apprenticeship Programme is part of the company’s efforts to raise the
standards of human capital development and foster new talents among young people, in line with the
national agenda. This is our commitment as a global company with a strong reputation in the food
service industry. As an industry leader, we at McDonald’s aim to be a platform for youths in Malaysia to
build meaningful careers. This is a place where they can learn lifelong skills, fulfill their potential, and
climb the career ladder within the food service industry, both on a local and international level. What
matters most is that they are able to embrace the McDonald’s culture that emphasises quality in all
aspects of the business, while also building close relationships within the McFamily, ” said Azmir Jaafar,
Managing Director and Local Operating Partner, McDonald’s Malaysia.

The Ministry is very grateful to McDonald’s Malaysia for coming forward to offer their expertise in the
food service industry. McDonald’s Malaysia is one of the few quick service restaurant operators to
implement knowledge-sharing initiatives like this programme, which adds value to existing skills training
programmes that are currently being offered, particularly the ones that involve industry partnerships.
This is also in line with the government's efforts to address youth unemployment through participation
in Technical and Vocational Education and Training (TVET),” said YBhg. Dato 'Amir, Secretary General of
Ministry of Human Resources.

Youths participating in this programme are fully sponsored by McDonald’s Malaysia, which includes a
monthly allowance of RM1,200, accommodation, medical and insurance benefits, as well as free meals.
In total, McDonald’s Malaysia spends RM30,000 on each apprentice.

With over 14,000 employees nationwide, McDonald’s Malaysia prioritises talent and skills development
among its workforce. In addition to the McDonald’s Vocational Apprenticeship Programme, the quick
service restaurant operator has also introduced other talent development initiatives such as the
McDonald’s Management
Apprenticeship Programme and the
partnership with Universiti
Teknologi Malaysia (UTM) for the
university’s MBA programme.
 2) MCDONALD’S “LOVE LOKAL” SPOTIFY CAMPAIGN

Next, mcdonald’s Malaysia try to persuade all the Malaysians to love local food. For this time,
Mcdonald’s Malaysia cooperate with Spotify to promote the menu ‘The Ayam Goreng MCD Crunch”.

McDonald’s wanted to further amplify the Ayam McD Goreng “Signature Crunch” messaging outside of
traditional medias such as cinema, by utilising Spotify’s latest 3D audio technology. They also wanted to
celebrate National Day & Malaysia Day with fellow Malaysians by introducing McD’s “Love Lokal” Menu.

Spotify & McDonald’s worked together to run their first 3D Audio Ad on the Spotify platform. We
wanted to bring a more unique experience to users whilst further enhancing the “Signature Ayam
Goreng McD Crunch” with 3D audio technology. In the Spotify platform, we will be listened to the sound
of crunchiness of Ayam Goreng Mcd.
 3) Back-to-school Programme

On 18th October 2019, Mcdonald’s Malaysia and its charity of choice, Ronald Mcdonald House
Charities (RMHC), by hands with the Ministry of Education, has donated RM3 million worth of
backpacks to 30 000 to urban poor primary school children nationwide during 2019 Back-To-
School program. These backpacks are given with the intention of motivating the school children
to be on high spirit for the 2020 school session. Each pack consists of a pair of school uniform, a
pair of school shoes, socks as well as school bag. The program has put a smile to 23 000 children
since its inception in 2017, where 6000 children received the backpacks in 2017 and 17 000
children in 2018. The Back-To-School Program is a reflection of Mcdonald’s Malaysia’
commitment in continuously making a positive impact in the communities that the organization
operates in.

McDonald’s Malaysia said its corporate social responsibility initiative was in line with the
Ministry of Education’s nine core milestones such as providing undivided attention to B40 group
students and placing students at the core of every initiative.

The Back-to-School programme this year is in collaboration with the education ministry.

Partners who teamed up with McDonalds’s Malaysia for the programme include Kerry
Ingredients Sdn Bhd, Visa Worldwide Pte. Limited, Honda Malaysia Sdn Bhd, Kumpulan Hartanah
Selangor Bhd, Aladdin Pacific (M) Sdn Bhd, Glades Guppy Packaging Malaysia Sdn Bhd, and
Huhtamaki Foodservice Malaysia Sdn Bhd.
 AIRASIA

1) #AIRASIAMAKNA Campaign

AirAsia continues its

long-term initiative to create cancer awareness and raise funds for underprivileged patients
through the #AirAsiaMAKNA campaign with the sale of the limited edition AirAsia pilot and
cabin crew designed t-shirt collection. Coined '#AirAsiaMAKNA: Rebel with a cause', this year's
campaign concept aims to celebrate the strength and courage of inspiring cancer fighters. As
part of the campaign initiatives, AirAsia is once again selling its exclusive pilot and cabin crew t-
shirt collection available for both adults and children. Each t-shirt is priced at RM30 only and
proceeds will be directed to the airline’s long-term beneficiary, MAKNA (National Cancer
Council of Malaysia).
Aireen Omar, CEO of AirAsia Berhad said, “Cancer affects everyone, directly or indirectly, be it
a parent, sibling, colleague or friend. AirAsia is proud to continue to work with the National
Cancer Council Malaysia (MAKNA) to raise funds and accelerate the pace of cancer awareness.
#AirAsiaMAKNA is a testament to our shared mission of fighting cancer and this partnership
underscores AirAsia’s long term commitment to support an organization that helps
underprivileged cancer patients and conduct lifesaving research. Fighting cancer is not just one
person’s initiative, it takes a collective effort and we hope to continue to give back to the
society by playing our part to educate further on cancer, encourage all fighters, and lend our
support for those in need. e at AirAsia wanted to play a part in educating the general public
about early prevention as well as to give back to the community we serve. At every
#AirAsiaMAKNA sales location, MAKNA was there to provide information and guideline to the
general public, encouraging them to learn and help those in need. In addition, we also leverage
on our social media strength to disseminate simple crucial information about cancer.
Farahida Mohd Farid, General Manager MAKNA said “This campaign is not just to raise funds,
but also awareness. It enables MAKNA to reach out to more people and spread much-needed
information, which is just as important. The more we talk about cancer, the more people
understand and are empowered to take ownership and better care of their health. With this
campaign, AirAsia has not only demonstrated its social consciousness, but also further
established its innovative, can-do spirit. MAKNA is honoured to have AirAsia join us in our
cause.”

2) AirAsia Freedom Flyer Programme

AirAsia, the world’s best low-cost airline, today unveiled the world’s first Freedom Flyer
Programme aimed at making it easier, faster and better for loyal guests to earn AirAsia BIG
Points.The overhauled loyalty programme, powered by AirAsia BIG Loyalty, is based on a
unique membership status system determined by how often guests fly - the more guests fly
with AirAsia, the faster they will earn BIG Points, regardless of how much they spend on fares.
The Freedom Flyer Programme was launched by AirAsia Group CEO Tan Sri Tony Fernandes,
AirAsia X Group CEO Datuk Kamarudin Meranun and AirAsia BIG Loyalty CEO Dato’ Eddy Leong
earlier today at AirAsia’s RedQ in Sepang, Malaysia.
Also present were AirAsia Malaysia CEO Aireen Omar, AirAsia X Malaysia CEO Benyamin Ismail,
AirAsia Philippines CEO Captain Dexter Comendador, AirAsia India CEO Amar Abrol, AirAsia
President of China Kathleen Tan and AirAsia Group Chief Commercial Officer Siegtraund Teh
AirAsia Co-Founder and AirAsia Group CEO Tan Sri Tony Fernandes said, “I am pleased to
introduce the world’s first Freedom Flyer Programme. AirAsia is about freedom. When my
partner Datuk Kamarudin and I started AirAsia, we dreamed of democratising air travel so flying
would no longer be a luxury only a few could enjoy. We wanted to give everyone the freedom
to fly. This new and improved loyalty programme is the latest in our continuing quest to give
our guests the freedom to live the rewarding life they’ve always dreamed of.”
AirAsia Co-Founder and AirAsia X Group CEO Datuk Kamarudin Meranun said, “This is our way
of saying thank you to our loyal guests for flying with us. By making AirAsia X the airline of
choice for long-haul travel, our guests can achieve top status in the Freedom Flyer Programme
twice as fast and enjoy abundant rewards and privileges while exploring our network, which
stretches from Japan to Australia and the Middle East, all the way to Hawaii.”
AirAsia BIG Loyalty CEO Dato’ Eddy Leong said, “Our Freedom Flyer Programme is the first of
its kind in the world that is designed specifically for everyone. No matter who you are and what
you do, our Freedom Flyer Programme is our way of saying thank you for making AirAsia great.
This is for you.”

3) #GREEN24

#Green24 is a climate awareness program to educate and promote action regarding the issue.
Air Asia hope to create a tangible impact by inspiring action throughout the public across the
country to promote climate action everywhere. The initiative will be carried out throughout all
the countries which the AirAsia group serves and the goals are to achieve an environmental
outcome, educate the people around and generate awareness on climate change. Air Asia is
putting the fact in front that the climate changes greatly affecting the world that also making
the people all around the globe are suffering without they knowing.
Aireen Omar, Chief Executive Officer of AirAsia Berhad said, “The #GREEN24 movement was
launched as a regional initiative across Asean and beyond to raise the profile of climate change
effects in this part of the world. We can change climate change, and we truly believe that the
lifestyle change should really start from ourselves and we need to make sure the people around
us are environmentally conscious, reduce wastage and take active steps in conserving the
environment.”
KPJ

1) #KPJSZEROSINGLEPLASTICUSE
 Reduce the use of Single-Use Plastic and Keep Our World Healthy & Safe.This was the
message behind KPJ's Zero Single-Use Plastic event held at the Group HQ today.

Today's event is a continuation of the Campaign launched in January 2019, by Dato'

Amiruddin Abdul Satar, KPJ's President & Managing Director.

Activities started with a competition between the Group's hospitals - each showcasing
their Single-Use Plastic campaigns. Other programmes included the creation of E-
Posters, a 10-mins DIY craft competition using recyclable products, and a handprint
pledge drive.

As part of KPJ Group's commitment, a total of RM1 million set aside to drive the delivery
of our commitments.
Our journey ahead in this area will see us exploring different avenues to reduce the use
of single-plastics within our clinical operations, along with the conversion of plastic-
based products into recyclable paper based products.

We will maintain our efforts to minimize our business impacts on the environment, and
explore further initiatives for recycling and maintaining hygiene in our healthcare
operations.
2) Raise awareness hand hygiene campaign

KPJ Ampang Puteri Specialist Hospital and Antabax, the number one Halal antibacterial personal care
range brand are joining forces to work on a campaign to increase the awareness of hand hygiene among
pre-schoolers in the Ampang area.
The campaign, themed Antabax Always Be Clean (ABC) For Health, will run from October to November
2019 with the aim to increase awareness of hand hygiene among pre-schoolers.

Six preschools in Ampang with an estimated total of 600 students and parents will participate in a
hands-on education workshop conducted by KPJ Ampang Puteri medical professionals which focuses on
the correct steps of hand washing and hand sanitizing.

Antabax will be contributing its products including shower cream, hand soap and hand sanitizer to the
students and teachers.

3) KPJ Healthcare adopts ibm watson for oncology

MALAYSIAN healthcare group KPJ Healthcare Bhd announced it will adopt cognitive
computing platform IBM Watson for Oncology to provide insights that help doctors
deliver evidence-based cancer treatment options. KPJ is the first private healthcare
provider in Malaysia to adopt Watson for oncology. The group has bought licenses for
five of its specialist hospitals to use the cognitive platform – KPJ Damansara Specialist
Hospital, KPJ Ampang Puteri Specialist Hospital, KPJ Johor Specialist Hospital, KPJ Ipoh
Specialist Hospital and KPJ Sabah Specialist Hospital.