OBJECTIVES

This objective of this study is to use of e-commerce domain companies and consumers. This

study is conducted to evaluate the perception and attentive and secure recommending payment

method based on analysis and study. The results are expected to contribute significantly towards

the current thinking, security regarding e-commerce online transactions. The main objectives are

involved an attempt to determine the current awareness and alert in the particular area in e-

commerce like security issues, Screening, Recommended payment method, Internal order

cancellations. This study provides best solution to e-commerce domain companies/industries and

alert and awareness to common man.

For safe and secure transaction consumers and e-commerce domain companies should follow

some basic rules and regulations with latest technologies. Hacking is now a day’s very common

so we consumers’ and companies they should maintain their transaction more secure and safe in

this regards our study proposing and recommending best payment method and discussing

Internal order cancellation. This is an alarming sign for the whole world. If right steps are not

taken today, these new breed of hackers can do such a level of damage, the world cannot even

imagine.

3.1 Vision Statement

1. To meet the altering & challenging needs of society in the field of E-commerce Online

transactions by innovation, problem solving, eradicating threats;

2. To make Cyber world safer, better managed and easy for the common man, E-commerce

companies;

3. To STOP victimizing the innocent;

4. To promote the e-commerce transactions by making it Safe and Secure;

5. To enhance the confidence level of the common people to carry e-commerce activities like online

transactions, purchases, auctioning;

6. To look toward a next generation approach to security engineering by Research;

7. Safe and secure solution solutions in the payment method.

8. Simple and easy flow chart for Internal order cancellation to Companies.

Our driving vision is a networked world in which software and systems can be understood far better

and faster is possible today.

3.2 Mission Statement

 To create and distribute knowledge through research, creative inquiry and learning to make our

contribution to the society to eradicate global cyber crime. This awareness can be increased

through a series of seminars to make the common man in the society ‘ALERT & AWARE’ of

issues of Cyber attacks and solutions thereof. And SAFE & SECURE transactions through

online”

To transfer our intellectual findings to enhance society in meaningful and sustainable ways. Main

Mission of this study is to make the entire society AWARE & ALERT, SAFE and SECURE

transactions and knowledge on security and safety. To give best solutions to E-commerce

domain companies in the area of different kinds of Screenings, safe and secure, trusted payment

method, internal order cancellations for solving placed orders.

Scope of E-Commerce
•      E-Commerce is a general concept covering any form of business
transaction or information exchange executed using information and
communication technologies ((ICT’s).
•      It includes electronic trading of goods, services and electronic material.
It takes place between companies, between companies and their
customers or between companies and public administrations.

•      Electronic Markets:-
 An electronic market is the use of information and communication
technology to present a range of offerings available in a market
segment  so that the purchaser can compare the prices of the offerings
and make a purchase decision
 e.g. Airline Booking System
•      Electronic Data Interchange:-
Ø It provides a standardized system for coding trade transactions so that
they can be communicated from one computer to another without the
need for printed orders and invoices & delays & errors in paper handling.
Ø It is used by organizations that make a large no. of regular transactions.
e.g. EDI is used in the large supermarket chains for transactions with
their suppliers.
•      Internet Commerce:-
Ø Information and communications technologies can be used to advertise &
make sales of wide range of goods & services.
Ø This application is both for business to business & business to consumer
transactions.
e.g. The purchase of goods that are then delivered by post or the
booking of tickets that can be picked up by the clients

Let’s discuss critically and creatively Why e-Commerce is important:

1. Wide variety of products:-
In small cities or villages, people have to compromise due to the small shops and a limited
variety of products and services available locally. Traditional brick and mortar shops and
conventional commerce is not able to satisfy customers in terms of variety. Normally people
have to visit 5 to 6 shoe stores in 1 market to buy 1 pair of shoes due to size, color, price or
design problem, etc. And it’s tough for retailers to provide all the variations. That’s why
eCommerce is important. It brings in more variety by expanding the boundaries of traditional
commerce.

People can visit more than 5 websites to buy shoes in a few minutes, which is far more
convenient than visiting 5 different shops. They can check colors, offers, sizes, models and
various details related to shoes. And it takes 20 to 30 minutes to decide. With the traditional
retail method, you need to spend the whole day if you decide to shop for shoes or anything else
at the Mall. That’s why I believe that eCommerce is important to provide a variety of products
with speed and that too at home.

Related: Different Ways to build any type of Website (Blog/Ecommerce/Informational/Forums)

2. Lower Cost than traditional shopping and selling:-

Selling products and services online is less costly than traditional methods. There are various
high overhead costs that are included in offline commerce. Recurring expenses such as store
management cost, counter cost, inventory cost, security cost, transportation cost, Shop rent,
and salary, etc. So the retailers cannot afford to sell the products at a low cost.

That’s why eCommerce is important because it reduces the fixed cost and variable cost and
people get the products and services at a low cost.

3. Less time consuming and faster consumer consumption:-

If we talk about educational eCommerce then it’s really changed the way people consume the
products and services. For example, traditionally it takes a minimum of 6 months course offline
to learn graphics designing. And people have to visit the study center each day for 2-3 hours for
a 6 month period. It’s not providing flexibility, freedom for the learners to choose their own
hours, mood and best focused time of the day. Nor are the teachers available all the time in the
offline classroom. As a result, it takes lots of time to build and improve the skills for faster
employment.

That’s why online courses, online degree programs are so popular around the world. With
eCommerce, students can pay the course fees online, select any course, complete the course
at their own speed and time. It’s providing flexibility and freedom for learners. That’s why online
courses or educational eCommerce is important in today’s time.

4. Exciting offers and shopping deals notifications:-

Traditionally people don’t know what’s new (shoes, clothes, cosmetics, electronics) in tier 2
and tier 3 cities, village shops, local market or even shopping malls until they don’t visit. Even
local retailers don’t know what’s hot in the international market.

That’s why in the past you found that there was a difference in the thinking, personality,
appearance, and habits of people from metros and those from villages, etc.  But owing to the
unprecedented development in eCommerce and communication technology, now people from
even the most far-flung areas such as Leh and Ladakh get notifications and messages from
sellers about existing Diwali and Navratras discount offers.

Today customers can find the best shopping deals within a second by visiting a link on their
mobile. Now the same branded jeans are worn by trendy people in Mumbai and also worn by a
fashionable Darlaghat village person. Similarly, students from Shimla can join the same career
courses as students from California are studying. It means eCommerce has connected people,
eCommerce has equalized the appearances, eCommerce removed the gap between metro
student or village student.

Ecommerce has leveled the playing field, shrinking physical boundaries in the world. That’s why
I think eCommerce was a great internet development. And it keeps going.

Related: eCommerce Website Introduction with easy examples

5. Transparent business system:-
Developing countries are trying to increase transparency in the commercial activities to remove
corruption at ground zero, where trillions of rupees are transacted between buyers and sellers
for goods and services. POS (Point of Sale) machines, digital transactions, UID integration with
Bank accounts, etc. are few steps taken to increase transparency.
And in commercial transparency eCommerce is playing a responsible role in explaining buyer’s
and seller’s debit, credit and bank account details. It enables banks/government to check
where they spend, wherefrom they earn and how they earn and transfer, everything is
accounted for.

Most of the eCommerce transactions are digital such as by using credit, debit cards, and net
banking. Sellers or online retailers receive payments through payment gateway (mostly
connected to a current account). Because of this method buyers and sellers are always under
Government scrutiny.

And the government can trace any account for doubtful activities at any time, they can also
match or compare the expenditure with earned income in bank statement versus
income/expenses details from ITR, GST. That’s why eCommerce is important to build and
enhance transparent business or commercial activities system.

Related: Online Business Courses – Learn Essential Business Skills and Get Inspiration

6. Faster business expansion

Gone are the days when it was tough for local retailers to sell or expand their business,
products, and services all over India or the world. It was tough due to the market conditions,
local competition, low advertising reach, higher expansion cost, small brand equity, consumer
interests, and various other factors.

But eCommerce is a boon for such visionaries who strive for business expansion. One
eCommerce website or online store is doing the job for small scale businesses, companies, and
retailers with 30 to 50000 monthly operational costs. Not only are they able to expand rapidly,
but they are also making a higher profit with lesser hassles.

This is happening because of several reasons. If we see the stats according to

Internetlivestats.com,  3901908900 people are using the internet around the world on phones,
computers, and tablets each day. 2351502 phones are sold today. 409376 laptops sold today
etc.

It means the world is running, walking, socializing, eating, buying, selling, sleeping, educating,
learning and enjoying due to the internet. And eCommerce is the power supply to all these
activities on the internet.

That’s why eCommerce is the faster method to expand and grow the business worldwide.
Related: How eCommerce has changed business

7. More employment opportunities:-

Traditional commerce was known as a job provider for people living in the metros and bigger
cities. 30 years ago metros, cities were the biggest source of work and money for people.
Villages were known for poverty, less skilled workforce, and poor living standards when
compared to the metros based on economics.

But today, whole economics has changed due to the development of eCommerce. Today,
people living in the metros are more stretched for money, more worried, more populated and
morbid with various things than a village or small city people.

This is because today, a mid-level graphic designer can earn 70000 to 100000 monthly from
home by using freelancing platforms, providing services online and selling creative products,
from any village in India with internet connectivity.

Today’s skilled village people will very soon be tomorrow’s experts. Metros are becoming
destructive for humans in many ways. Internet and eCommerce have provided great platforms
for local retailers to sell online, market online, educate online and stand or compete with the
people living in the metros.

That’s why I think eCommerce is really the best thing that has ever happened for villagers,
farmers. And I truly hope they will get the benefits of this development.

Related: Build a WordPress website from scratch- Best Online WordPress Basic Courses

8. Enhancement in digital products and services production:-

eCommerce enhanced the creativity of people to create new and innovative products and
services. Online courses, on-demand expert services, books, gifts, and various other e solutions
are increasing the speed of development. Today any expert can write an ebook and is able to
sell online. Any teacher can create tutorials and educate people online by launching online
courses. Most of the things are possible by the use of the internet.

That’s why small scale business owners, small city students, and villagers need e-education so
that they too can innovate and reduce poverty and improve the living standard of people.

Related: How to be innovative in business: Business and Innovation

9. Low maintenance cost:-

Ecommerce is an important profit driver for business. Most of the things in the online store are
automatic. Costs incurred in everything from inventory, customer details, payment details to
product selection and management of customers’ interests are lower than traditional
commerce expenses.
There are various online store builders, platforms, who update automatically. Websites get
automatic updates. Most of the time, the investment in an online store is a one time task. And
the operational cost and maintenance cost is also minimum.

The use of Artificial intelligence, cloud computing and machine learning in eCommerce has

further minimized the running and operational cost of business. As a result, owners can get
maximum profits in low-level input costs. One can operate the whole eCommerce business
from a single room with the help of 2-3 people.

There are various couriers, delivery services, payment gateway, inventory and online support
available for eCommerce website. And using such services do not require an end to end
maintenance of online store and websites by the business owner himself.

Ebooks, online courses and digital product sellers, subscription models do not require too
much maintenance. And most of the things are automatic and do not require that much labor
that is needed in traditional commercial activities.

10. Multiple selling and marketing options:-

Buyers and sellers are free to choose any marketplace for selling and buying their goods and
services. There is almost perfect competition in eCommerce. There is always more than 1
company selling something to a person. Market rules and opportunities are equal for
everyone. Small Business owners can market their products and services on social media,
search engines for free. In fact, even the consumers buy services and goods after seeing the
posts on social media. Ecommerce platforms provided the way for business owners to
maximize their business reach.  

This was not the case in traditional selling methods. That’s why eCommerce has been adopted
by many businesses due to its extraordinary benefits. So it’s clearly evident, how important it is
to use eCommerce platforms for buying and selling to break the monopoly of a few capitalist
organizations.

Related: Importance of the Internet in Business

11. More Customer retention than traditional shopping:-

When someone buys goods and services online, their identity and preferences remain saved in
the database of sellers. Later the business or e-commerce owners use that data to attract and
retain customers with new products and services updates. It’s not possible in a traditional
market where sellers don’t know much about the buyers. And they can’t retain them without
providing quality and higher satisfaction.

Ecommerce increases cold calling, promotional messages so that consumers keep noticing the
development behind the products and services they are using. E-commerce also opens up the
market several folds, people who would never visit a physical shop are within range of the
same shop’s e-store for advertising. Due to so many advantages of e-commerce, it is the go-to
method for small business owners.

Related: Best eCommerce website product page practices that will grow your sales

12. The quality compulsion for sellers:-

Due to high competition and more quality-wise expectations from consumers, quality in e-
commerce has become the biggest compulsion for online marketers and sellers if they want to
survive.

This is because if customers are not satisfied with the products or services they can give
feedback, bad reviews, comments about the products and they can ruin the product or brand
equity and image. That’s why eCommerce matters because it protects users’ interests and
opinions so highly than traditional commerce.

13. More Contribution of customers in brand success:-

eCommerce platforms enable buyers to contribute to brand building. 5-star feedback, positive
comments, and reviews about the products increase brand awareness and credibility among
prospective consumers.

This awareness helps people to choose which one product, services are better than others.
People read reviews, existing customer feedback before making up their mind to buy certain
products or services. It’s one of the key components of influence marketing.

Today’s brands can’t win customers based on sensational stories, the attractive advertisement,
and fake promises. Consumers are more intelligent and empowered than ever. So it’s tough to
cheat people and expect your business to grow. Because if they cheat, 1 article with bad
customer reviews can destabilize the profit and loss equation towards loss.

14. Personalized customer experiences: –

Every single interaction on an e-commerce website or any other website generates data. That is
used by companies to deliver the personalized experience of each customer. So that the right
customer can get the right product or services.

Let’s say a person is interested in buying certain types of branded shoes, but the online retailer
or e-commerce platform does not have it in his size. Now once the platform realizes (saved
data from customer interaction) that it couldn’t provide the product to a willing customer
because of inventory issues, it will work towards getting the size from another to go down as
soon as possible and notify the customer that the shoes are now available in his size. Some
may call it targeting, but it’s more like a personalized experience for consumer benefit.

 
15. Speeding up national economic development:-
Trillions of transactions per day increase the cash flow in banks. As more and more people use
eCommerce day by day it will increase the use of digital banking. That enables banks to retain
cash and it’s products it’s because of the fact that people keep holding digital money in their
banks more than cash. So not only it reduces the cost of cash management infrastructure but
also provides auto-scaling deposits for banks.

The more business goes online the higher it increases the demand of skilled people. The more
skilled people get jobs and income the higher is the chance that in the future they start
businesses. The more we can create and enhance new generation entrepreneurs the better it is
for the economy.

16. Enhancing Technology development in villages:-

The increased use of internet, mobile, and computers is enhancing the capabilities of online
commercial activities by less privileged village people. For example, a farmer can market and
sell his crops online direct to customers without the involvement of Mandi or marketplaces.

And it is beneficial for people because they get the products and services at a lower price and
farmers get the higher price for their produce, much more than what they could get in the
traditional marketplace or Mandi. It will happen once people especially new generation farmers
become adapted to technology and rely on their own knowledge and skills rather than
depending on others.

There are also various indirect advantages of eCommerce such as petrol savings, water-saving,
environment protection, lower pollution, reduced stress, the lesser crowd in the road, buses and
trains All of this is possible because more and more are people using internet and eCommerce
to buy and sell.

So as based on the above explanation and eCommerce facts available on the internet it is
inferred that eCommerce is a new truth of doing business. The faster the developing countries,
business owners, buyers, and sellers adapt to this technology the faster it enables them and
the nation to become developed.

What is E-Commerce Data?

Content personalization is a major key to success in the e-Commerce industry. It increases
conversion rates on product pages and helps companies develop brand loyalty.
Personalization depends on effectively collected e-Commerce data.

E-Commerce data refers to data sets that are analyzed to reveal trends and patterns in
customer behavior. This data is related to customers’ needs, preferences, interests,
shopping patterns, which is important for delivering the intuitive user experience. E-
Commerce data also includes insights related to brand on the store, competitors’ data, and
technical data as well.

Marketers use this data to improve their campaigns and increase their business. They use
various data collection methodologies to gather pertinent e-Commerce data.

Who uses E-Commerce Data, and for what use cases?

When you have the right and complete knowledge of the market, product, and your
customers, you can reap significant rewards for your efforts. Combining your
understanding of how the industry works within your competence circle, you can better
utilize big data to your benefit.

Marketers use e-Commerce data to develop buyer personas that help determine customer
preferences. This data may also reveal some surprising shopping behaviors and enable
marketers to tweak their strategies accordingly.

With more and more people choosing to sell on e-Commerce stores as third-party sellers, it
is important for them to collecting e-Commerce data in an overall context. This gives
sellers a good idea of their products’ performance in a particular store. They get insights
about the demand for their products. Using competitors’ data, they get to know what they
should do to improve their products’ demand for the store.

Online retailers use e-Commerce data to track customer service experiences. This data can
also be used to track customer satisfaction level, delivery times, and identify potential
problems as well as ways to resolve them.

Predictive analysis through the use of e-Commerce data can help with supply chain issues
in terms of trend forecasting and using this data to expedite the shipping process. This is
very helpful for the supply management and logistics department.

What are typical E-Commerce Data attributes?

The list of e-Commerce data attributes is very lengthy. Here are the most common and
useful e-Commerce datasets:
Customer Demographics
This section includes basic information about the customer, like:

 Age

 Location

 Gender

 Favorites

 Last purchase item and date

Product Discovery KPI

Product discovery KPIs are the factors that help you understand how and when your
customers find your products. These are:

 Online visibility of your e-Commerce store

 Online and offline impressions: It refers to the number of times your ads are served to your

target audience.

 Social media reach metrics: Impressions, cost per 1,000 impressions (CPM), frequency

 Video hosting platform impressions

 Influencers and partner reach

 TV, media advertising, and Podcast reach

Onsite traffic metrics

This includes the factors that reveal the amount and time of traffic to a web store.

 Website sessions

 Number of users visiting the store

 The average number of pages viewed per session

 Bounce rate: Percentage of single page visits

 Average session duration

 First-time visitors

Organic traffic metrics

This category of e-Commerce data attributes refers to the factors revealing organic traffic
to the store.
  Total clicks from Google search results pages (SERPs)

 Average click-through rate (CTR)

 Average ranking position of the e-Commerce store

Email engagement
Email engagement metrics reveal the behavior or response of potential recipients towards
an email sent to them.

 Email list growth rate

 Email bounce rate

 Open rate

 Email conversion rate

 Email click-through rate

 Unsubscribes

Social media engagement attributes

These attributes provide insights into the reaction and action of the target audience to a
social media post.

 Likes per post

 Shares per post

 Comments per post

 Clicks per post

Conversion attributes
These attributes provide information related to the conversion of visitors into customers on
a particular e-Commerce store.

 Number of online transactions

 Average order value (AOV) of customers

 Specific sales data

 Number of visits to sale

 Sales conversion rates

 Shopping cart abandonment rate

 Cost Per Acquisition (CPA)

How E-Commerce Data is typically collected?
There are many ways to collect e-Commerce data. You can collect data from viewed and
purchased products. Tracking products that users viewed help recognize their interest.

The easiest and most effective way of collecting e-Commerce data is to contact reliable
external- or third-party data providers. These data providers collect information in large
scales through various means like web scraping, social media, cookie tracking, etc.

Though shoppers are strictly against smartphone tracking, with being responsible, taking
only what you need, you can collect some useful data.

Some other ways to collect e-Commerce customer data are using sign up forms, surveys,
email preference forms, web analytics, and using competitors’ data.

How to assess the quality of E-Commerce Data?

The quality of data equally matters. So make sure the data you have gathered is reliable,
effective, and consistent. It should serve the intended purpose. Poor and irrelevant data
may not be helpful at all.

In order to ensure that e-Commerce data you have gathered is of high-quality, follow these
steps:

Step 1: Understand the data sources

Your data should come from reliable sources only. These sources should be legal and
ethical. Thus, make sure you understand all data sources and collection methods used for
e-Commerce data you receive from the provider. The data quality is highly dependent on
these.

Step 2: Look for reliable data providers

Only trustworthy and reputed data providers can provide reliable data from credible
sources. To make sure you have chosen the right data provider, you can ask them for
customer references.
Step 3: Ask for a sample set
Request your data provider to provide you with a sample set and test is in its intended
environment. If it generates expected results, it means you can confidently choose that data
provider.

How is E-Commerce Data typically priced?

As commerce data can come in many forms, so make sure the pricing models your data
provider offers accommodate your needs.
Depending on the dataset and its use case, models you will see in the industry are:

Subscription-based Pricing
You can subscribe to your data provider on a paid monthly, quarterly or yearly basis to get
access to data streams at regular intervals.

Pay Per Use

If you are unsure about your data needs, you can choose the “Pay Per Use” pricing model.
You can pay on the basis of cost per click (CPC) and cost per mille (CPM).

Custom Quotes
Many data providers offer custom price quotes for special cases. In this case, the pricing is
calculated based on your unique data needs.

What are the common challenges when buying E-Commerce Data?

 The complexity of managing data quality - Luckily there are many technologies that help

you cleanse your data and filter the best data sets separately.

 Security holes - Take precautions at every step to tackle data security challenges. This will

ensure that your data is safe and secure.

 Fetching valuable insights from data - Create a proper system of data sources and relevant

factors that provide you with the required insights.

What to ask E-Commerce Data providers?

When buying e-Commerce data, consider asking the following questions from your
data provider:

 Do they source data from online or offline channels?

 Do you model your data?

 How do you verify your data quality?

 Is your data GDPR compliant?

 How often do you update your data?