Mobile Application Market Current Trends and Challenges Analysis By 2027

Market Overview

A mobile application or an app is a type of application software that is designed to run on a mobile device
such as smartphone or tablet computer. Initially, the apps are intended for productivity assistance such
as calendar, email, and contract databases. However, growing demand has led to expansion of various
other uses such as games, GPS, order-tracking, ticket purchasing, location-based services, and more. The
mobile applications are downloaded from applications distribution platform, which is operated by mobile
operating system owners such as Google Play Store (Android) or App Store (iOS). Some of these apps are
free to download, while some are paid.

The global mobile application market was estimated to account for US$ 54,498.7 Mn in terms of value
by the end of 2019

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Market Dynamics

The adoption of the mobile application is majorly getting increased due to the rising number of mobile
phone users and the increasing customer base for the e-commerce industry. For instance, according to
United Nations Industrial Development Organization, the E-commerce sector in India is projected to reach
USD100 billion by 2020 and USD300 billion by 2030 and is already changing the way MSMEs operate in
India.

In addition, increased application of augmented reality and virtual reality applications is boosting the
adoption of mobile applications over the forecast period. The smartphones are enabled with various
sensors like gyroscope, and motion sensor, which is further expanding the capability of AR and VR games
like Pokemon Go, owing to which mobile game application is majorly getting downloaded.

Detailed Segmentation:

• Global Mobile Application Market, By Store Type:

o Apple App Store
o Google Play
o Others
• Global Mobile Application Market, By End-use:
o Games
o Social Networking
o Healthcare
o Books
o Music
o Productivity
o Education
o Entertainment
o News
o Photos and Videos
o Navigation
o Travel
o Business
o Others

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Key companies operating in the global mobile application market are SAP SE, Google Inc., Opera
Software, Microsoft Corporation, Apple Inc., CA Technologies, Samsung Electronics Co., Ltd.,
Cognizant, China Mobile Limited, and Hewlett Packard Enterprise Development LP.

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