DMI Summer Internship Project

Project Title: Leveraging digital channels for enhancing customer experience and analysis
of micromarket.

Summary of Project:

Selected interns will be undergoing hands on learning opportunity of promoting digital

channel adoption and micromarket study for 45 days.

Assigned mentors will handhold the interns in terms of educating them on the available
digital offerings of the Bank. This shall equip the intern in driving education and adoption
of ICICI digital banking channel amongst their ecosystem. As part of the project, the interns
will be responsible for identifying the banking needs of their own ecosystem i.e. friends,
family, acquaintances or people in the nearby catchment. Post need identification, they
shall pass the leads to their respective mentors for further action.
While working from home, interns will also need to study and prepare the micromarket
map of their area with details of various customer segments, presence of other private and
public banks and business opportunities available for ICICI Bank in their market.

KRAs during internship:

- To have hands on experience during internship, interns will be required to learn

about various products & digital offerings of ICICI Bank and educate their
ecosystem about the same.
- Identifying the banking needs of Friends, relatives, acquaintances and others in the
intern’s ecosystem and introducing interested people to their mentors.
- Micromarket study – Research work & report submission

Micromarket Study:

Interns will study their catchment and prepare the micromarket map with details of
customer segments, presence of other private and public banks, business opportunities
and potential available in their market.

After understanding their market, interns will have to provide the recommendation on
business strategy for the Bank in their catchment.
Internship Process:

1. Interns will be provided product training in the beginning of program.

2. Mentors will be provided for all the interns to guide and support them during this
period of 45 days’ internship
3. After completing the induction program, interns will work on digital migration,
ecosystem education, prospect introduction to mentors and micromarket study
4. All the interns will update the daily progress report in assigned workbook with
details of interactions done with friends, relative, acquaintances etc and challenges
faced by them in migrating them to digital channels & educating them on ICICI
Products.
5. After completion of 45 days program, internship evaluation will be done

Internship Evaluation:

Interns will be assessed basis their performance on the no. of digital migrations,
activations, prospects generated and study of micromarket after 45 days.

At the end of program top 20 interns with best performance will be recognized with the
Best Intern badge.