4TH QUARTER PERFORMANCE TASK: CORPORATE SOCIAL RESPONSIBILITY

 INFOMERCIAL / PUBLIC SERVICE ANNOUNCEMENT (PSA)

o Infomercial – noun, a television program that promotes a product in an informative and
supposedly objective way.
o PSA – noun, a public service announcement (PSA), or public service ad, is a message in
the public interest disseminated without charge, with the objective of raising awareness
of, and changing public attitudes and behavior towards, a social issue.

Instructions
1. Each class shall utilize their Research / Entrepreneurship / BES groupings.
a. Each group shall submit an Infomercial or PSA as their 4 th quarter performance task.
b. Topic-on-focus: CORPORATE SOCIAL RESPONSIBILITY (Business Beyond Profit)
2. On the infomercial, each group shall:
a. Introduce their product / business / core values / MVG, etc., or any information for
as long as it’s necessary for the infomercial.
b. Introduce their corporate social responsibility. They shall showcase the following:
i. Documentation on and of their CSRs (CSRs shall be done numerously, not
just on the day that the infomercial is filmed)
ii. Why they came up with their CSRs
iii. Benefits of their CSRs to them as students, to the society, and to the
environment.
iv. How can they encourage they encourage fellow students, or all
businessmen to do the same (CSRs).
v. And, other plans to suggest innovative ways of developing new products
and introducing new CSRs.
3. The infomercial shall be 4-7 minutes long. It shall be submitted saved in a USB Flash Drive.
4. All group members should be seen in the infomercial.
5. Upon submitting, the flash drive should be placed inside a short envelope with the rubrics
printed.
6. To market and to introduce their product and CSR, the infomercial shall also be posted on
Facebook by one of group members, and shall be shared by all members of the group. The
post shall last 2 weeks, and shall be documented.
7. They can modify the contents for as long as they accomplish what are needed, and shall
target passing over 65% of the rubric score.
8. For clarification, do not hesitate to ask your BESR Subject Teacher.
9. Deadline of Submission: March 1, 2019

RUBRIC CRITERIA FOR SCORING: CORPORATE SOCIAL RESPONSIBILITY

HIGHEST POSSIBLE SCORE: 65/65

CRITERIA Excellent (5) Good (3) Fair (1) Poor (0)

Demonstrates a high Demonstrates some Demonstrates Demonstrates poor
understanding of the awareness of the citizen's elementary awareness of understanding of the
citizen's role in society by role in society by some the citizen's role in citizen's role in society
Citizenship (x5)
excellent participation participation and/or society and some and ignores responsibility
and/or contributions. contributions. reluctance to participate to participate and/or
and/or contribute. contribute.
 Can effectively evaluate Demonstrates some Demonstrates limited Clearly cannot evaluate
the issues of fairness, ability to evaluate the ability to evaluate the the issues of fairness,
prejudice, discrimination, issues of fairness, issues of fairness, prejudice, discrimination,
and ethical behavior prejudice, discrimination, prejudice, discrimination, and ethical behavior
AND/OR always treats and ethical behavior and ethical behavior AND/OR does not respect
others in a fair, AND/OR mostly treats AND/OR shows an nor value cultural
Social Justice (x3) nondiscriminatory others in a fair, elementary level of diversity and differences.
manner while nondiscriminatory respect toward people of Shows signs of treating
demonstrating respect manner. Mostly different backgrounds others in a discriminatory
and value for cultural demonstrates respect and lifestyles. Is willing to manner. Is not aware of
diversity and differences. and values cultural learn more about these these behaviors or is not
diversity and differences. issues. interested in learning
more about these issues.
Demonstrates clear Demonstrates some Demonstrates limited Very narrow
understanding of the understanding of the understanding of the understanding of the
larger ecological issues larger ecological issues larger ecological issues larger ecological issues
related to the interaction related to the interaction related to the interaction related to the interaction
of people, environment, of people, environment, of people, environment, of people, environment,
Ecology (x5)
science and technology science and technology science and technology science and technology
AND/OR demonstrates AND/OR demonstrates AND/OR demonstrates AND/OR absence of any
appreciation and caring some appreciation and limited appreciation and demonstration of
for the environment. caring for the caring for the appreciation or caring for
environment. environment. the environment.

RUBRIC CRITERIA FOR SCORING: INFOMERCIAL

HIGHEST POSSIBLE SCORE: 55/55

CRITERIA Excellent (5) Good (3) Fair (1) Poor (0)

Student presents
information in logical,
Organization (x3) interesting sequence
which audience can
follow.
Student demonstrates full
knowledge of the topic
Content (x5)
and engages the audience
with enthusiasm.  heard.  more depth.
Project is unique, does
not look like others.
Creativity and Originality
Shows creativity that
(x3)
works, it is not just weird,
but exciting and fresh.
Student presents Student presents
information in logical information but the
sequence which audience sequence is not logical,
can follow.  making it hard for
audience to understand. 
Student is at ease with Student is uncomfortable
content and has an easy with information,
flow within the message.  however message can be
Project is nice, but is not Project appears forced,
unique. It has similar and hard to follow. Has
components as other too many parts that are
presentations. strange and do not serve
any purpose.
Audience has difficulty
following presentation
because student jumps
around. 
Content is weak. Facts are
inaccurate. Student
should have research in
Project was submitted for
the sake of “submission”.
Does not show any
creativity or originality.

***Note: Not following instruction shall have corresponding points. Submitting the outputs late shall
also have corresponding deductions.***