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OPERATION MANAGEMENT
Q2. Draw the product-process matrix. Where on this matrix do the following types of
organizations fall (2 Marks)
a. A Full-service Italian restaurant
b. A light-bulb manufacturing company
c. A customized pager manufacturing company
d. A garment manufacturing company
Q3. Smooth Boards Inc., wants to enter the market quickly with a new finish on its ski
boards. It has three choices: (4
Marks)
(a) Repair the old equipment at a cost of $800,
(b) Make major modifications at the cost of $1100, or
(c) Purchase new equipment at a net cost of $1800
If the firm chooses to repair the old equipment, materials and labor cost would be $1.10
per board. If it chooses to make modifications, materials and labor cost would be $0.70
per board. If it buys new equipment, variable costs are estimated at $0.40 per board.
(i) Which alternative would be chosen if more than 3,000 ski-boards can be sold?
(ii) Which alternative should the firm use if it thinks the market for boards would be
between 1,000 and 2,000?