Comportamiento del consumidor.

EXAMEN:

4 P’S and C’S

Product Clients proveedores
Price Cost proteccion
Place Convenience posventa
Promotion Communication personal

Market and consumer behavior are the same?

R: yes, but satusfy the needs of the clients and consumers

Clients and costumers are the same in Consumer behavior?

R: NO,client have the money to buy and consumer is the one that
uses the product

Buyer = Is the first who had contact with the product, who
purchased.

What jimmy buys, etas, etc. (where) what is called in segmentation?

R:behaviorer

Jimmy works in UDLA, in segmentation is: psychographic

Jimmy have 60 years old, in segmentation is: demographic
Jimmy lives in Mexico, in segmentation is: geographic

Mention necessities that we can create

R: no one, you cant create necessities.

What is positioning? What why used?

R: is the place where your product is in the mind of the consumer
Your positioning with marketing, price, publicity, making your product
better and competitive.
Is important because the clients know about your product.

Top of mind: es lo primero que te viene a la mente cuando ves algo..

Can a company be successful without consumer behavior?

R: no, never they need consumers who will buy their products

Can you be successful in saleing without a promotion?

R: yes, promotion mix:
• advertising (pagas)
• publicity (no pagas, es por recomendacion)
• sales promotion (2*1 promocion para vender)
• personal sales (cara a cara, bienes y raices, etc
• public relations (rp, consejos, recomendacio)
• direct sales (cv dircto, tv , etc
Differences between social class and social group
R: group: have classes, the same common objective
Class: students, teachers, etc.

Marketing.
The principal purpose is Satisfaction.
Satisfy the needs and want of a human.

Necessities: hunger, communication, transportation,etc.

Means to satisfy necessities: food, clothing, car, etc.

Needs: sate of felt deprivation in a person. Psychological, social, etc.

Wants: the form that needs take. (with who or how you will satisfy
the needs)

Demand: who and how their wants

Product: anything you can offer to the market
Exchange: obtain a desired object, offering something in change.
Transaction: trade of values between 2 parties.

Market: people who sale or buy

Real, actual clients: who buy now
Potential clients: who can buy in a future
Captive clients: who buy always (loyal)

Marketing management
Planning before sale dor buyed something
The marketing mix !!

Market segmentation.
Market: people or business interested in purchasing power.
Market segmentation: strategy of dividing a market into groups of
customers with similar needs, into larges to smallers.

FODA SWOT
• Fuerza strenghts
• Oportunidad weakness
• Debilidades opportunity
• Amenaza trends

Segmentation in consumer markets.

• Geographic (lugar, ciudad, edo.)
• Demographic (religion, race,etc)
• Psychographic (social class, personality)
• Behavioral (why, wher, how , when)

Alternative approaches
• Undifferentiated (for everybody)
• Concentrated (special people, places, ocation)
• Differentiated (segmentation, mujer, hombre, edad )
• Customized (personalized)