Worksheet 10

ACTIVITY 1
SOURCE: NEWSPAPER: THE TIMES OF INDIA
DATE : THURSDAY ,Aug 29,2019.page no 17
About : Equity scheme of SUNDARAM
Due to the following reasons I found the advertisement to be effective:
1. There is question which creates interest to readers of that advertisement, in top
right corner of the ad. “HAVE YOU INVESTED IT”
2. It also tries to generate enthusiasm and hike by yelling that “RUSH NFO CLOSES
TOMORROW”
3. There is a CALL TO ACTION stating that “INVEST NOW”
4. Above three points are written in a highlighted state in red colour so that we directly
read it.
5. On the top left corner the advertisement is trying to give us an assurance and advice
that “mutual funds sahi hai” that means mutual funds are good to invest
6. Period is very clearly stated in the advertisement i.e Aug 16 -Aug 30 of 2019.
7. The title of the mutual fund is UNEARTHING OPPORTUNITY.
EMOTIONAL AND VISUAL ATTRACTIONS
8. A clear picture of happy mother helping her child to climb up on the stairs is given
that represents “ How our money will start climbing up the stairs.
9. Small baby indicates our small investments of sum.
10. The mother is catching hold of her baby which is trying to convey that how carefully
they will look after our money like a mother to her child.
11. The baby is climbing on the stairs, in this ad the stairs represents the risk factor of
mutual funds,which is moderate
12. This advertisement used a creative font size.and colour combination,very important
matters are written in bold letters,and some are written in minute that means
persons who are highly interested to invest will go through the minor points.
13. They have given id’s of social networking sites and ph number to reach them
Things which can be improved
1. They should have mentioned that they are certified by some legal or legitimate body,
(like certified by……)that would add additional trust on what the ad is trying to
convey.

The advertisement is pasted below

Worksheet 10

My learnings

1 persuasive communication is about how we convince or how we persuade the persons around us.

2.i found this activity very interesting .

3. learnt in class how to analyse an advertisement critically, what they are trying to convey to us.

4.how they use colours, font size, assurance etc to persuade us

Thank you sir , for providing us this opportunity.

ACTIVITY 2
SOURCE:YOU TUBE;TEDX TALKS,
TITLE : SELF CONFIDENCE
Orator : DR.Ivan Joseph
Worksheet 10
From : RYERSON UNIVERSITY
NOTES;
We should have : self confidence
We are useless without it
The problem we have is no matter; no matter how difficult the situation is we
should have self confidence
The key to self confidence are REPITITION REPITITION AND REPITITION
It should be backed up with concerned skill
Self confidence with no proper skill is of no use
We know that thought influence action,yhen why we think wrong
MOHAMMAD ALI:IAM GREAT.
We should tell: I AM CAPTAIN OF MY SHIP & MASTER OF MY FAITH
You can write a letter to yourself appreciating all the good done by you in your
life time;
This will boost your self confidence
STOP NEGATIVITY DON’T SPREAD IT!!!!!1
“NO ONE WILL BELIEVE IN YOU UNLESS YOU DO”
My learning
1.The way john spoke was quite interesting.
2.The most interesting part was his expressions when he deliver the speech
3.He raised his tone whenever necessary and reduced if ,it is not so.
4.He used pause,silence which created additional interest in our brain
5.The speech was very persuasive.
6.the speech which I heard was about self confidence,which is very important
and I learned that we must believe in ourselves if we cant believe in ourselves
then no one believe in this world
7.I can add this persuasive message in my life because it is very necessary to
have self confidence, skills with no self confidence is of no use.
Worksheet 10