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BA4717: Marketing Research Fall 2008

MIDDLE EAST TECHNICAL UNIVERSITY


Department of Business Administration
BA4717: Marketing Research
Fall 2008
www.ba.metu.edu.tr/~cagli/ba4717.htm

MON 10:15-11:30 (G107)


WED 10:15-11:30 (G107)

Dr. Uğur Çağlı


Department of Business Administration (H104)
 cagli@metu.edu.tr
 210 3071 & 210 2004

Office Hours: MON & TUE 14:30-16:00

BA4717: Marketing Research is a course designed to introduce you to research methodology and
application of research techniques and procedures in marketing. The primary goal in this course is to
develop a sound understanding of research methods in marketing applications.

Your performance in different stages of the research project, the mid-term and final exams, attendance,
and discussions with the instructor will determine your course grade. Your attendance and participation
may be explicitly reflected in your course grade. There will be no make-up for an exam unless the
student has health problems for which a certified and official statement from the University Health
Center is required.

I expect you to come to class and to the office meetings prepared and engage in discussions.

ATTENDANCE IS STRICTLY REQUIRED

TEXT: Naresh K. Malhotra, Marketing Research: An Applied Orientation, Prentice-Hall,


2007, 5th edition.
Additional reference material will be made available as needed.

GRADING:

A- Research Project (35%) B- Examinations (50%) C- Class Performance (15%)


Problem Formulation (5) Mid-Term Exam (20) Attendance
Research Proposal (15) Final Exam (30) Participation
Final Report (15)

Middle East Technical University Dr. Çağlı


Department of Business Administration Fall 2008
BA4717: Marketing Research Fall 2008

WEEK DATE TOPIC ASSIGNMENT


Sep. 22 Introduction, Research Process and Research Problem 1,2
I
Sep. 24 Research Process and Research Problem 1,2
Sep. 29 NO CLASS (Ramazan Bayramı) 
II
Oct. 1 NO CLASS (Ramazan Bayramı) 
Oct. 6 Research Designs and Exploratory Research 3,4,5
III
Oct. 8 Research Designs and Exploratory Research 3,4,5
Questionnaire Design
Oct. 13 10
IV DUE: SET UP PROJECT GROUPS
Oct. 15 Descriptive Research 6
Oct. 20 Descriptive Research 6
V Causal and Experimental Research
Oct. 22 7
DUE: PROBLEM FORMULATION REPORT
Oct. 27 NO CLASS 
VI
Oct. 29 NO CLASS (Cumhuriyet Bayramı) 
Nov. 3 Causal and Experimental Research 7
VII
Nov. 5 Causal and Experimental Research 7
Nov. 10 Causal and Experimental Research 7
VIII
Nov. 12 MID-TERM EXAM -
Nov. 17 Measurement and Scaling 8,9
IX
Nov. 19 Measurement and Scaling 8,9
Nov. 24 Measurement and Scaling 8,9
X
Nov. 26 Measurement and Scaling 8,9
Dec. 1 Questionnaire Design 10
XI
Dec. 3 Questionnaire Design 10
Dec. 8 NO CLASS (Kurban Bayramı) 
XII
Dec. 10 NO CLASS (Kurban Bayramı) 
Dec. 15 Questionnaire Design 10
XIII Sampling
Dec. 17 11,12
DUE: RESEARCH PROPOSAL
Dec. 22 Sampling 11,12
XIV
Dec. 24 Sampling 11,12
Dec. 29 Fieldwork 13
XV
Dec. 31 Fieldwork 13
Jan. 5 Analysis 14-21
XVI
Jan. 7 Reporting 22
TBA FINAL EXAM – TBA -

Middle East Technical University Dr. Çağlı


Department of Business Administration Fall 2008