Idea and Research (TXD648)

Research Theme: Cultural Heritage: Local Malay Arts, Crafts and Souls

Course Information

This course is concentrates for creative and conceptual design for textile students to become conceptual designers in the need of textile
demand. They are exposed to various idea developments in creating design driven by function, concept, theme, material and production. To
complement the effectiveness of outcome, each of students are encouraged to do an observation in color and design trend forecast to produce
a new series of design and product in the world of textile.

Course Learning Outcomes

At the end of the course, students should be able to:

1. Reproduce appropriate designs to develop knowledge and skill in producing ideation and creation for textile products.

2. Create interesting, innovative and creative designs to produce a new dimension in textile products.

3. Interpret a conceptualize ideas and skill through textile design process.

Introduction

Local Arts, Crafts and Soul converging on Cultural Heritage that need to be preserved as national identity. Cultural heritage is the legacy of
physical artifacts and the tangible and intangible characteristics of a group or society inherited from previous generations, preserved today and
preserved for future generations. These traditions include tangible cultures (such as buildings, monuments, books, art and artifacts), intangible
(such as folk tales, traditions, languages, and knowledge), as well as natural heritage. Cultural heritage should be preserved as it reflects the
identity of a nation. Civilization of a nation is usually reflected in its cultural arts heritage, which encompasses the practices and lifestyles of
various nations in the country, such as clothing, food, customs, art, and so on. Cultural heritage also needs to be maintained for the sake of the
survival of civilization.

Katakunci: kesenian dan kearifan tempatan, warisan budaya, kraf tempatan, nilai estetika, nilai budaya, identiti bangsa

Project Brief

Project 1

Duration: 20 March 2020 – 3 April 2020

The assignments are divided by 3 projects accordingly to the course learning outcomes. For project 1, students are required to gather inclusive
information on Local Cultural Heritage (LCH) topic as a selected research theme for this semester. Inclusive information includes written facts
and the evidence based photo records to be individually/collectively gathered. Students are given full freedom to select his/her research
subject (subject matter) either single or combined subjects as long as related to Cultural Heritage perimeters.

Modus Operandi

Ideation 1 (10 %)

For the starting, students are required to bring his/her laptops in order to get initial information from the internet sources (google, websites,
pinterest, behance etc..). Group brainstorming session will be conducted that consists of 4 students in a group. Every member groups should
be actively helps other members by giving ideas as guided ideation template matrix will be provided. The objective of brainstorming session is
to generate large numbers of ideas for each individual subject focus. The outputs of brainstorming are ‘white mahjong paper’ and later to be
uploaded to padlet. Marks will be given based on the students’ active participation. At the end of week 4, written report regarding the subject
matter need to be submitted as well (approximately 1000 words).

Stationery Requirements

1. White Mahjong Paper

2. Artlines Marker (4 different colors)
Ideation 2 (10%)

Ideation 2 is a continuation from verbatim brainstorming outputs. Students are required to translate every verb in brainstorming outputs into
related photos/pictures. These photos and pictures would be categorized into different folders. Again these categorical folders need to be
uploaded to padlet (JPEG format). Marks will be given based on the quantity and relatedness of the photos/pictures towards subject focus.

Ideation 3 (20%)

Ideation 3 is about concept development based on the preliminary research conducted from ideation 1 and 2. It requires students to prepare
conceptual boards/moodboards by applying those related categorized imageries with collage techniques. The objective of concept
boards/moodboards is to saturate the subject matter into thematic focus. Students are required to provide 20 concepts/mood boards in A3
size using Adobe Illustrator. Completed concepts/mood boards will again be uploaded to padlet (JPEG format). Marks will be given based on
the appropriate thematic focus and the quantity of the concepts/mood boards produced.

Padlet link: https://padlet.com/rainal/ukouxg9dlmom

 Ideation Matrix Guidelines

Subject Design Elements & Identity Design Process Product Design References /
Matter Principles (main characteristic) Designers / Samples
-fine lines - sharp claws - wax on fabrics - soft furnishings
- balanced shapes - reddish colors - digital printing - length fabrics
-vibrant colors - long reddish tentacles - resist techniques - wearable art
-organic and geometric - long body - collage/mixed media
Malacostrac shapes - muscular tails
a (Lobster) -gritty and parametric - 8 legged
textures -reactive dyes
-flexible forms -bleaches https://images.app.goo.gl/srFSva2dfR8YLQ8B6