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Business Plan
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simplest way to change this currency symbol is to use Edit > Replace to
substitute your symbol e.g. to replace $ by €.
i

Business Plan
Table of Contents
Tips:
To update this table of contents, place the cursor on a shaded row and press F9. This
table of contents will automatically list section all headings and sub-headings created
using the “Heading 1”, “Heading 2” and “Heading 3” styles.
When planning your plan, it might be useful to set target page lengths for each main
section for use as drafting guidelines and to get the right balance between key topics. See
Length of a Business Plan in the Free-Plan Guide.
1. INTRODUCTION TO PLAN............................................................................1
2. SUMMARY OF PLAN.....................................................................................2
3. MISSION, STRATEGIES ETC........................................................................5
3.1. Vision................................................................................................................................ 5
3.2. Mission............................................................................................................................. 5
3.3. Values............................................................................................................................... 5
3.4. Objectives......................................................................................................................... 5
3.5. SWOTs.............................................................................................................................. 5
3.6. Strategies.......................................................................................................................... 6
3.7. Goals/Targets................................................................................................................... 6
4. PRESENT STATUS........................................................................................7
4.1. Background...................................................................................................................... 7
4.2. Progress to Date.............................................................................................................. 7
ii
4.2.1. Sales & Marketing..................................................................................................... 7

4.2.2. Operations & Management.......................................................................................7
4.2.3. R&D.......................................................................................................................... 8
4.2.4. Finances.................................................................................................................... 8
4.2.5. Other Developments.................................................................................................8
5. PRODUCT/SERVICE DESCRIPTIONS..........................................................9
5.1. General Descriptions....................................................................................................... 9
5.2. Key Features.................................................................................................................... 9
5.3. Main Benefits.................................................................................................................... 9
5.4. Pricing Plans.................................................................................................................... 9
5.5. Competitors’ Offerings.................................................................................................... 9
5.6. Competitive Assessment................................................................................................ 9
6. PROFILES OF TARGET MARKETS............................................................10
6.1. General Background...................................................................................................... 10

6.1.1. Market 1.................................................................................................................. 10
6.1.2. Market 2.................................................................................................................. 10
6.2. Sizes, Segments & Trends............................................................................................10
6.3. Review of Competition.................................................................................................. 11
6.4. Customers/Users........................................................................................................... 11
6.5. Medium-Term Projections............................................................................................. 11
6.6. Review of Market Potential...........................................................................................11
7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS...............12
7.1. Key Marketing Strategies..............................................................................................12
7.2. Marketing/Sales Plans & Resources............................................................................12
7.3. Marketing/Sales Expense Projections.........................................................................12
7.4. Sales Forecasts.............................................................................................................. 13
7.5. Market Share Projections..............................................................................................14
7.6. Worst Case Scenario..................................................................................................... 14
iii
8. TECHNOLOGY AND R&D............................................................................16
8.1. Overview of Technology...............................................................................................16
8.2. R&D Plans....................................................................................................................... 16
8.3. R&D Resources.............................................................................................................. 16
8.4. R&D Expense Projections.............................................................................................17
9. OPERATIONAL PLANS...............................................................................19
9.1. Locations & Facilities.................................................................................................... 19
9.2. Operating Methods/Procedures...................................................................................19
9.3. Capital Expenditure Projections..................................................................................20
9.4. Operating Cost Projections..........................................................................................20

9.4.1. Purchases & Materials............................................................................................ 20
9.4.2. Direct Labor............................................................................................................. 20
9.4.3. Other Direct/Variable Costs....................................................................................22
9.4.4. Total & Unit Costs................................................................................................... 22
10. MANAGEMENT & ADMINISTRATION.....................................................24
10.1. Management Structure.................................................................................................. 24
10.2. Key Management Profiles.............................................................................................24
10.3. Administration & Systems............................................................................................24
10.4. Head Count Projections................................................................................................24
10.5. Overhead Expense Projections....................................................................................25
11. FINANCIAL PROJECTIONS....................................................................28
11.1. Key Assumptions........................................................................................................... 28
11.2. Income (P&L) Projections.............................................................................................28
11.3. Cash Flow Projections.................................................................................................. 29
11.4. Balance Sheet Projections............................................................................................31
11.5. Ratio Analyses............................................................................................................... 32
11.6. Sensitivity Analyses...................................................................................................... 33
iv
11.7. Overall Assessment....................................................................................................... 33
12. FUNDING...................................................................................................34
12.1. Funding Requirements.................................................................................................. 34
12.2. Funding Proposals........................................................................................................ 34
13. IMPLEMENTATION...................................................................................35
13.1. First Year........................................................................................................................ 35
13.2. Subsequent Years.......................................................................................................... 35
13.3. Contingency Plans........................................................................................................ 36
14. Conclusion.................................................................................................37
v
List of Appendices
Tips:
1. No major section within the body of your plan should exceed 6-8 pages. Use
appendices to present detailed or additional information which is summarized or
referenced in the body of the plan. This reduces the length of the plan. It also
enhances readability and ensures that the reader does not get sucked into
excessive detail.. Suggestions for possible appendices follow. Do not remove
these until you have finished drafting the plan.
2. If the appendices are very lengthy, consider binding them into a separate volume.
This should make the plan appear less intimidating and creates the opportunity to
circulate the plan with or without appendices.
3. If presenting the appendices as a separate volume, be sure to include a cover page
(complementing that of the main plan) and a detailed contents list (number all
pages in the appendices).
1. Review of Development of Business (20XX to 20XX)

Consider using a chronological list. Focus on highlights and important events.
2. Summarized Historic Financial Statements (20XX to 20XX)
Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets,
current assets, current liabilities etc.). Summarize highlights and explain any
exceptional events. Offer audited accounts as attachments or separate items.
3. Detailed Description (Technical Specifications) of Product/Service (Range)
Assume reader has no prior technical knowledge. Minimize use of technical
terms/jargon and avoid blinding with science. Offer technical write-ups as a separate
document. If absolutely necessary, include a glossary.
4. Market Review and Results of Market Research
If you cannot compile this appendix, you should seriously reconsider whether you are
ready to write a business plan. Include tables explaining size of market, segmentation,
competition, market shares, growth patterns, distribution channels, price/quality
segments, customer categories, future trends, market share/segmentation projections
etc. Summarize your main findings in the markets section within the body of your
plan.
5. Assessments of Competitors
Who, what, where, how etc. Explain how your products and services compare. How
would you rate your business's strengths, weaknesses, threats and opportunities
relative to your main competitors. Summarize your main findings in the markets
section within the body of your plan.
vi
6. Market Projections & Sales Forecasts (20XX to 20XX)

Use tables and charts. Clearly state all key assumptions on market size and shares,
volumes and prices. Confine your assessments to directly available, served markets
(rather than total markets). If you plan to serve several markets, devote separate
sections within this appendix to each market and then produce a summary of the
overall projections.
Build your sales projections from the ground up by setting out (a) clear marketing
and sales strategies (b) explicit sales plans and budgets and (c) realistic assessments
of numbers of enquires, outlets, customers, contracts etc. and conversion rates or lead
times to arrive at sales volume and value forecasts. These should be compiled on a
monthly basis for the first year and quarterly thereafter. Do not base the projections
on superficial market share assessments e.g. we will achieve sales of $500,000 based
on securing a 2% of the regional market which is projected by researchers at $25
million.
Be sure to explain the marketing strategies and plans in fair detail – specify resources
required, costs etc. Identify any prospective partners and describe sales methods. In
simple terms, you need to cover the 4Ps – product, price, place and promotion.
Compile a 3-5 year annual marketing budget and break it down by month for first
year and quarterly thereafter.
Summarize your plans and projections in the body of the plan. You should also feed
the resultant detailed revenue and marketing cost projections into your financial
projections.
7. Details of Manufacturing/Operational Plans & Costs

Describe processes/operations in limited detail. Diagrams or flow charts may help
explain complex issues. Indicate capital investment (and timing), describe/justify
(briefly) the functions of major items and review any capacity-related issues. Discuss
sources of materials/supplies and their costs. Specify projected manning levels/rates,
direct/indirect operating costs and productivity levels. Discuss inventories and
production cycles as well as related planning and control systems. Even if you are a
service business, use this appendix to describe operational issues connected with the
provision of these services, support etc.
8. CVs of Senior Managers
If your business is substantial, you must present CVs for a balanced and experienced
management team. If gaps exist, supply job descriptions and explain how they will be
filled. Remember the five factors which venture capitalists look for when making an
investment – management, management, management, market and, finally,
product !!! Bear in mind that many businesses try to follow this sequence in reverse
order !!!
9. Assumptions for Financial Projections (20XX to 20XX)
The assumptions should be consistent with and derived from the earlier
vii
sections/appendices in the plan. Use text bullets to highlight key assumptions and
place the details in tables within this appendix.
If you need guidance, download a trial copy of Exl-Plan and have a look at its
Textual Summary Report and monthly assumption reports.
10. Financial Projections (20XX to 20XX)

Use tables showing projections for first year (or longer) in considerable detail. You
should include fully-integrated P&Ls (income statements), cash flow projections and
balance sheets by month for the first year. Present less detailed quarterly & annual
projections for subsequent years. The opening balance sheet and first year's
projections should coincide with the first year covered by your plan.
Check out the contents and layouts of the monthly, quarterly and annual reports
generated by Exl-Plan. You could paste or link key tables and charts from Exl-Plan
directly into Free-Plan. For help with this, see Using Exl-Plan with Free-Plan in the
Free-Plan Guide.
A lower tech solution would be to append photocopies of Exl-Plan’s reports to the
back of your business plan. When photocopying, you will be able to change margins
and enlarge pages or change their orientation to suit your plan's layout and bindings.
viii
Basic Information
Tip: Use the table below to list basic particulars about your business - contact details,
regulatory items, names of advisers, principal financiers etc. Modify/delete the rows as
appropriate. Once the table has been completed, delete unused rows, space out the
remaining rows and, if desired, hide all the borders.
Legal name and status of business:
Directors/partners/proprietor List and indicate positions. Distinguish
between exec and non-exec directors.
Address of main office:
Addresses of other offices:
Address of registered office:
Main telephone:
Main fax:
Main e-mail
Website:
Name and address of parent company:
Business incorporation/registration date:
Business incorporation/registration number:
Business tax reference number(s):
Insert any other regulatory/license items here
Insert any other regulatory/license items here
Main shareholders:
Stock market & symbol
Professional Advisers: Give contact names (and positions), full

addresses and other details for each
below
- Auditors
- Legal advisers
- Bankers
- Patent (IPR) attorneys
- Financial/tax advisers
- Any other key advisers
Insert any other key items here
ix
Business Plan
1. Introduction to Plan
See the Free-Plan Guide for suggestions. You can defer writing this section until the
main part of the plan has been completed.
Keep this section to under one page.
Xxx
1
2. Summary of Plan
See the Free-Plan Guide for suggestions. Do not write this section until the main part
of your plan has been finalized.
Use the sub-headings below to guide you on the key issues. You may wish to edit, merge
or even remove them entirely once you have finished drafting. Make use of simple charts
and bullet points. Limit this section to two or, at most, three pages.
Add sub-headings using CTRL+Shift F5 for the “Heading 2” style and CTRL+Shift F5
for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text” style.
Once you have drafted this summary, remember to update the page numbers in the Table
of Contents.
Mission, Key Strategies & Goals
Xxx
Present Status
Xxx
Proposed Offerings
Xxx
Proposed Markets
Xxx
Marketing & Sales Plans
Xxx
Operational & R&D Plans
Xxx
Management
Xxx
Financial Projections
Xxx
2
This table was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.
It is fully-integrated and linked to the projected income statements, cashflows and balance
sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
Xxx
3
These charts were "pasted in" as pictures from Exl-Plan, PlanWare's Excel-based financial
planner. They are fully-integrated and linked to the projected income statements, cashflows and
balance sheets. See Using Exl-Plan with Free-Plan in the Free-Plan Guide.
Xxx
Funding Proposals
Xxx
Conclusion
Xxx
4
3. Mission, Strategies etc.

See the Free-Plan Guide for suggestions. Spend a lot of time on this section as it is the
foundation for the entire plan.
Use the sub-headings below to guide you on the key issues. You may wish to edit, merge
or remove these sub-headings when you have finished drafting. In particular, you may
wish to delete the entire SWOT analysis from the final plan. Use PlanWare’s free Online
Strategic Planner to help you develop this section.
Limit this section to two or absolute maximum of three pages.
To insert a new main heading which starts on a new page, use CTRL+Shift F4 for the
“Heading 1” style. Add more sub-headings using CTRL+Shift F5 for the “Heading 2”
style and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body
Text” style.
3.1. Vision
Xxx
3.2. Mission
Xxx
3.3. Values
Xxx
3.4. Objectives
Xxx
3.5. SWOTs
Xxx
Internal External
Strengths: Opportunities:
5
· ·
· ·
Weaknesses: Threats:
· ·
· ·
Xxx
3.6. Strategies
Xxx
3.7. Goals/Targets
Xxx
6
4. Present Status
See the Free-Plan Guide for suggestions. The suggested sub-headings below may not be
fully appropriate for a start up – modify or delete them as appropriate.
Consider placing detailed material in an appendix and summarizing it here.
Text” style.
4.1. Background
Xxx
4.2. Progress to Date

Xxx
4.2.1. Sales & Marketing

Xxx
Table X – Sales Analysis (20XX-20XX)
20XX 20XX 20XX 20XX

Years to end xxMonth:
($000) ($000) ($000) ($000)
Product AA
Product BB
Product CC
Total sales
Growth rate ( per year) N/a
Xxx
4.2.2. Operations & Management

Xxx
7
4.2.3. R&D
Xxx
Project Date Started Projected % Completed Main Expenditure to
Finish Date Resources Date
($000)
Xxx
4.2.4. Finances
Xxx
4.2.5. Other Developments

Xxx
8
5. Product/Service Descriptions
Edit the heading above to make it more relevant to your offering(s). See the Free-Plan
Guide for suggestions. Consider placing detailed material in an appendix and
summarizing it here.
Edit the main heading above to increase its relevance to your business e.g. delete word
service if you offer products.
“Heading 1” style. Add sub-headings using CTRL+Shift F5 for the “Heading 2” style
and CTRL+Shift F5 for the “Heading 3” style. Use CTRL+Shift F1 for the “Body Text”
style.
5.1. General Descriptions

Xxx
5.2. Key Features

Xxx
5.3. Main Benefits

Xxx
5.4. Pricing Plans

Xxx
5.5. Competitors’ Offerings

Xxx
5.6. Competitive Assessment

Xxx
9
6. Profiles of Target Markets

Edit the heading above to make it more appropriate to your business. See the Free-Plan
Guide for suggestions. Modify or delete sub-headings as appropriate. Consider placing
detailed material in an appendix and summarizing it here.
Text” style.
6.1. General Background

Xxx
6.1.1. Market 1
Xxx
6.1.2. Market 2
Xxx
6.2. Sizes, Segments & Trends

Xxx
20XX 20XX 20XX 20XX
Key Segments
($m) ($m) ($m) ($m)
Segment A
Segment B
Segment C
Other segments
Total market
Xxx
10
6.3. Review of Competition

xx
6.4. Customers/Users
Xxx
6.5. Medium-Term Projections

Xxx
20XX 20XX 20XX 20XX
Key Segments
($m) ($m) ($m) ($m)
Segment A
Segment B
Segment C
Other segments
Total market
Xxx
6.6. Review of Market Potential

Xxx
11
7. Marketing Strategies, Sales Plans &

Projections
See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate.
Text” style.
7.1. Key Marketing Strategies

Xxx
7.2. Marketing/Sales Plans & Resources

Xxx
7.3. Marketing/Sales Expense Projections

Xxx
Years to end xxMonth: 20XX 20XX 20XX 20XX
Head count - marketing staff
Head count - sales staff
Head count - total marketing & sales
Average payroll cost/person ($000)
Total payroll cost ($000)
Travel & subsistence expenses ($000)
Marketing/sales expenses - XX ($000)
Total payroll & expenses ($000)
12
Xxx
7.4. Sales Forecasts

Xxx
Key Offering/Market #1
- Sales volumes
- Selling prices
Total Sales ($000)
- Sales volumes
- Selling prices
Total Sales ($000)
- Sales volumes
- Selling prices
Total Sales ($000)
Combined total sales ($000)
Xxx
Xxx
13
This chart was "pasted in" as a picture from Exl-Plan, PlanWare's Excel-based financial planner.
Xxx
7.5. Market Share Projections

Xxx
7.6. Worst Case Scenario

Xxx
- Sales volumes
- Selling prices
Total Sales ($000)
- Sales volumes
- Selling prices
Total Sales ($000)
- Sales volumes
- Selling prices
Total Sales ($000)
Combined total sales ($000)
14
Xxx
15
8. Technology and R&D

Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions.
style.
8.1. Overview of Technology

Xxx
8.2. R&D Plans

Xxx
Star Finis
Priority/
Title Description t h Remarks
Sequence
Date Date
Xxx
8.3. R&D Resources

Xxx
Projected
Internal External
Title Key Resources Cost
(man years) (man years)
($000)
Xxx
16
Head count - Project #1
Head count - Project #2
........
Total head count
Xxx
Head count - Grade A
Head count - Grade B
........
Total head count
Xxx
Payroll 20XX 20XX 20XX 20XX
Cost ($000) ($000) ($000) ($000)
Years to end xxMonth: ($000/per
son)
Payroll cost - Grade A
Payroll cost - Grade B
........
Total payroll cost
Xxx
8.4. R&D Expense Projections

Xxx
($000) ($000) ($000) ($000)
Key Project #1
- Internal payroll
- External consultancy
- Other expenses
17
Total - Key Project #1
Key Project #2
- Internal payroll
- Other expenses
Key Project #3
- Internal payroll
- Other expenses
Total R&D payroll & expenses ($000)
Xxx
18
9. Operational Plans
Modify the heading above to reflect your business’s activities e.g. changes to
Manufacturing Plans, Retailing Plans, Distribution Plans etc.. See the Free-Plan Guide
for suggestions. Consider placing detailed material in an appendix and summarizing it
here.
style.
9.1. Locations & Facilities

Xxx
Take
Description Floor Owned or
Address Out Main In-store Facilities
of Premises Area Leased?
(Y/N)?
Xxx
9.2. Operating Methods/Procedures

Xxx
Xxx
19
9.3. Capital Expenditure Projections

Xxx
($000) ($000) ($000) ($000)
Project #1
Project #2
Project #3
Total Capital Expenditure

($000) ($000) ($000) ($000)
New equity
New Loans
Internal Cash Flow
Total Capital Expenditure
Xxx
9.4. Operating Cost Projections

Xxx
9.4.1. Purchases & Materials

Xxx
9.4.2. Direct Labor

Xxx
Head count - Direct production
Head count - Indirect production
Head count - Maintenance
Head count - Utilities
Head count - Quality
20
Head count - Warehousing
Head count - Transport
Head count - Supervision
Head count - Management
Total head count
Total production (000 units/year)
Output/person (Units)
Xxx
Cost ($000) ($000) ($000) ($000)
son)
Direct production
Indirect production
Maintenance
Utilities
Quality
Warehousing
Transport
Supervision
Management
Total payroll cost
Total production (000 units/year)
Payroll cost/Unit ($)
Xxx
21
Xxx
9.4.3. Other Direct/Variable Costs

Xxx
9.4.4. Total & Unit Costs

Xxx
Sales projections (units)
Sales projections ($000)
Materials & bought-in components (or cost of

goods for resale) ($000)
Direct labor ($000)
Other direct costs ($000)
Total direct cost ($000)
Average direct cost per unit ($)
Average selling price ($/unit)
Average direct cost as % average selling price
Xxx
22
Xxx
23
10. Management & Administration

See the Free-Plan Guide for suggestions. Modify or delete sub-headings as appropriate.
Text” style.
10.1. Management Structure

Xxx
10.2. Key Management Profiles

Xxx
10.3. Administration & Systems

Xxx
10.4. Head Count Projections

Xxx
Head count - Reception
Head count - Clerical
Head count - Accounts
Head count - IT
Head count - Security
Head count - Middle management
Head count - Senior management
Total head count
24
Xxx
Cost ($000) ($000) ($000) ($000)
son)
Reception
Clerical
Accounts
IT
Security
Middle management
Senior management
Total payroll cost
Xxx
Xxx
10.5. Overhead Expense Projections

Xxx
25

($000) ($000) ($000) ($000)
Total payroll cost
Overhead cost #1
Overhead cost #2
................
Total overhead cost
Xxx
Xxx
26
Xxx
27
11. Financial Projections

See the Free-Plan Guide for suggestions. Place all detailed tables and analyses in
appendices and confine this section to summarizing the key assumptions and results –
make use of simple tables and charts.
Text” style.
Special Offer to Free-Plan Users

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11.1. Key Assumptions

Xxx
11.2. Income (P&L) Projections

Xxx
28
Xxx
Xxx
11.3. Cash Flow Projections

Xxx
29
Xxx
Xxx
30
Xxx
11.4. Balance Sheet Projections

Xxx
31
Xxx
11.5. Ratio Analyses

Xxx
32
Xxx
11.6. Sensitivity Analyses

Xxx
SENSITIVITY ANALYSIS FACTORS REPORT
Months for First Year: Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
% Incr(+) or decr (-) sales volumes ->>
% Incr(+) or decr (-) selling prices ->>
% Incr(+) or decr (-) matl/goods costs ->>
% Incr(+) or decr (-) overhead exs ->>
Quarters for Three/Five* Years: 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr
% Incr(+) or decr (-) sales volumes ->>
% Incr(+) or decr (-) selling prices ->>
% Incr(+) or decr (-) matl/goods costs ->>
% Incr(+) or decr (-) overhead exs ->>
Xxx
11.7. Overall Assessment

Xxx
33
12. Funding
Delete this heading and section if not relevant. See the Free-Plan Guide for suggestions.
style.
12.1. Funding Requirements

Xxx
12.2. Funding Proposals

Xxx
34
13. Implementation
See the Free-Plan Guide for suggestions. Consider placing detailed material in an
appendix and summarizing here.
style.
13.1. First Year

Xxx
Month 1 2 3 4 5 6 7 8 9 10 11 12
Key Task 1 ########

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Key Task 2 ########

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Key Task 3 ########

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Key Task 4 ########

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Key Task 5 #######################

#################
Key Task 6 ###

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……
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Xxx
35
13.2. Subsequent Years

Xxx
13.3. Contingency Plans

Xxx
36
14. Conclusion
See the Free-Plan Guide for suggestions.
Go back to the Summary section and only write it when you are fully satisfied with all
the plan’s detail.
Refer to the Business Plan Checklist.
37
Appendix - XX
>> Enter Title of Appendix Here <<
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XX with the appendix number.
See the list of appendices towards the front of the Free-Plan Template for suggestions on
possible appendices and their content. If the appendices are bulky, consider binding them
into a separate volume.
Heading inside an Appendix

Use the above “Appendix heading” style to insert sub-headings inside an appendix.
38

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3. MISSION, STRATEGIES ETC........................................................................5

4.2. Progress to Date.............................................................................................................. 7

4.2.1. Sales & Marketing..................................................................................................... 7

5.1. General Descriptions....................................................................................................... 9

5.2. Key Features.................................................................................................................... 9

5.3. Main Benefits.................................................................................................................... 9

5.4. Pricing Plans.................................................................................................................... 9

5.5. Competitors’ Offerings.................................................................................................... 9

5.6. Competitive Assessment................................................................................................ 9

6. PROFILES OF TARGET MARKETS............................................................10

6.1. General Background...................................................................................................... 10

6.2. Sizes, Segments & Trends............................................................................................10

6.3. Review of Competition.................................................................................................. 11

6.5. Medium-Term Projections............................................................................................. 11

6.6. Review of Market Potential...........................................................................................11

7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS...............12

7.1. Key Marketing Strategies..............................................................................................12

7.2. Marketing/Sales Plans & Resources............................................................................12

7.3. Marketing/Sales Expense Projections.........................................................................12

7.4. Sales Forecasts.............................................................................................................. 13

7.5. Market Share Projections..............................................................................................14

7.6. Worst Case Scenario..................................................................................................... 14

8. TECHNOLOGY AND R&D............................................................................16

8.1. Overview of Technology...............................................................................................16

8.2. R&D Plans....................................................................................................................... 16

8.3. R&D Resources.............................................................................................................. 16

8.4. R&D Expense Projections.............................................................................................17

9.1. Locations & Facilities.................................................................................................... 19

9.2. Operating Methods/Procedures...................................................................................19

9.3. Capital Expenditure Projections..................................................................................20

9.4. Operating Cost Projections..........................................................................................20

10. MANAGEMENT & ADMINISTRATION.....................................................24

10.1. Management Structure.................................................................................................. 24

10.2. Key Management Profiles.............................................................................................24

10.3. Administration & Systems............................................................................................24

10.4. Head Count Projections................................................................................................24

10.5. Overhead Expense Projections....................................................................................25

11. FINANCIAL PROJECTIONS....................................................................28

11.1. Key Assumptions........................................................................................................... 28

11.2. Income (P&L) Projections.............................................................................................28

11.3. Cash Flow Projections.................................................................................................. 29

11.4. Balance Sheet Projections............................................................................................31

11.5. Ratio Analyses............................................................................................................... 32

11.6. Sensitivity Analyses...................................................................................................... 33

11.7. Overall Assessment....................................................................................................... 33

12.1. Funding Requirements.................................................................................................. 34

12.2. Funding Proposals........................................................................................................ 34

13.1. First Year........................................................................................................................ 35

13.2. Subsequent Years.......................................................................................................... 35

13.3. Contingency Plans........................................................................................................ 36

1. Review of Development of Business (20XX to 20XX)

6. Market Projections & Sales Forecasts (20XX to 20XX)

7. Details of Manufacturing/Operational Plans & Costs

10. Financial Projections (20XX to 20XX)

Professional Advisers: Give contact names (and positions), full