A Research Report

On
MARKET SHARE OF DABUR HONEY
AT
DABUR INDIA LIMITED

In Partial fulfillment of the requirement for the degree of

Master of Business Administration

from
G.B. Technical University, Lucknow

Submitted By Under the guidance of

KULDEEP KUMAR MR.VIVEK KUMAR
MBA -4 SEM Asstt.Professor MBA Deptt.
Roll.No. 0908570055 SD College Muzaffar nagar

MOB.NO - 9411815691

SD COLLEGE OF MANAGEMENT STUDIES MUZAFFARNAGAR

 ACKNOWLEDGEMENT

I wish express my heartfelt thanks to Mr. vivek kumar for there cooperation and

guidance in successful completion of the research report

While working this research report I have knowledge of how an organization works day

to day and how there polices regarding marketing and sales of the product has been made

and how they strive continuously in today’s competitive environment to maintain and

enhance their position in the market

Last but not least I would also thankful to all dabur India ltd family who helped me

during my project work

KULDEEP KUMAR

M.B.A 4TH SEM

ROLL NO. 0908570055

 DECLERATION

I here by declared that A research report on market potential in ‘marketing service’ In

NCR region (A CASE STUDY OF DABUR INDIA LTD) submitting by partial

fulfillment of the requirement for the degree of M.B.A from G.B.Technical

UNIVERSITY LUCKNOW is of my original work. This is only for education

purpose and not any other purpose

KULDEEP KUMAR
M.B.A 4TH Sem
Roll no.0908570055
 TABLE OF CONTENT

PART-1 (Page no.)

 Introduction (2)

 Company profile (4-27)

 Product profile (28-36)

PART-2

 Research methodology (37-51)

 Objective (52)

 Analysis and findings (53-65)

 Limitations of study (66-67)

 conclusion (68-70)

 Bibliography (71-72)

 Annexure (73-76)