Kakanin

Marketing Analysis
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Submitted in partial fullfilment of the Requirments
principiles in marketing 1
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Prepared To: Jailice Diolola
Subject Teacher
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Prepared By: MarkBen M. Ballan

11-Calypso
2nd Semester
SY: 2019-2020
March/09/2020
Table of contents

I. Executive summary..............………………………..………………1

II. Key issue ………………………………………...……….………………2

III. Recommendation and Rationally…………………..….……………3

IV. Action plan ………………………………….………..…………………4

V. Appendices……………………..…………...……………………………5

A. Industry Analysis

B. Swot analysis

C. Market research

D. Buying Behavior Analysis

E. Marketing strategy

*Target Market Geographical

*Target consumer

*Positioning And Product Strategy

*Distribution strategy

*Price strategy

F. Value offering analysis

V. Appendices

A. Industry Analysis

Customers
Yaya'y Store Kakanin
(Students of Dolores
Hecil Pitsi-pitsi
Central Elemenentary
schools)

Bake shop

Strength Weakness
Good quality product Lack of customer
Affordable product Location (home-based
Friendly owner business)

Opportunity Threats
Advertising their Competitors (bakery)
business through
business cardistribution Weather Condition

Occasion (holiday season, Calamities (typhoon, flash

birthday party, fiesta) flood and earthquake)
 C. Market Research

Product: Kakanin product operates as a quick service business focusing

on kakanin as it's main product.

Kakanin product are follow:

(Botchi, Bibingka,puto,maha,sarunsung, and cotsinta)

Place: kakanin product are available at Dolores Central elementary School

because our target customers is students of elementary schools.

A side from that also kakanin are available our Facebook page.

Promotion: We advertising through posting in Facebook.Also we use

personal selling to encouraged customers to buy more product from us.

Price: in pricing of our product are ₱2.00-₱5.00 we make sure that our
customers can afford it.

D. Behavioral Analysis

They are looking for product where in it has quality and good taste.
Also they give some comment about our product they eat they give
suggestion about our product that catches their eyes and their taste.
E. Marketing strategy

Target Market Geographical

Kakanin are located in Dolores Central Elementary School, our

target market is student, resident and by passer.

Target Consumer

Our target consumer is students of Dolores Central Elementary

School.

Positioning and product strategy

We serving high-quality, great testing, and affordable food.

Distribution Strategy

We make 140 business card to distribute on 7 brgy. Of Dolores.

Price Strategy

In pricing strategy we minimize the cost and price so that our

customers can afford our products.

F. Value offering analysis

Key Issue

Profit ability

Affordable products

Investment

Increase and decreased depending in the actual resources.

Business Operations

We will implement our business by cooking our owned product we have a

kutsinta, botchi,Bibingka,Puto, and pitsi- pitsi etc. We monitor our everyday
income and profit for order to us if we reach for our target income in a day.

Market in pact

Our business affect the community in the way of the people can eat
Food that one"sariling atin at gawang pinoy" and nutrition affordable and
yummy.
Action Plan

Objective plan Partner sign up Out comes

*to be popular of our * *

business

*To give Customer * *

High-quality product

*to build the best * *safety and good

product healthy to our
customer

*To distributed a business card.

*To improve the taste of our product

Recommendation

Kakanin business requires dedication and onerous work, Just like my

job. A having an individuals office house, all of our inter price supplies are
in one spot. And it help us to be extra environment friendly. In every little
things we point out that our knowledgeable enterprise individuals upfront. I
will add other ingredient to improve the taste of the present of my business.
Executive Summary
The Name of the business is “Kakanin” kakanin have different product
(botsi,pitsi-pitsi,puto,bibingka,kutsinta,etc.) We starting a low price it would
certainly fulfil the customer demand. It is also avoidable because the
switching our product would be much higher. Our product is cheaper than
other product our business is located in Dolores central elementary school.
Proposing innovative business is significant to the society in a way that
these businesses being established opens a door to the improvement of the
community where it was being built. New opportunities to all the people
around the premises of the business
Were given.